Mobile Devices & Wireless Security. Jack Jania Director Field Marketing Mobile Communications

Transcription

1 Mobile Devices & Wireless Security Jack Jania Director Field Marketing Mobile Communications

2 Agenda Wireless technology trends Smart phone capabilities Converging communication technologies Wireless Network Evolution SIM Cards as a differentiator 2

3 WW Wireless Technology Trends GSM technology dominants 84% of WW subscribers 3G deployment underway in Europe 3G trials starting in US Source (EMC 2004) 3

4 North American Wireless Technology Trends CDMA technology is the leader Alltel, Sprint, Verizon GSM Technology will exceed 40% moving forward TDMA will convert to GSM AT&T Wireless, Cingular, T-Mobile Source (EMC 2004) 4

5 Smart Phone Trends Multi Feature QWERTY Keyboard, Color touch screen display, camera, speaker phone, MP3 player, WAV, Removable storage MMC/SD, Internal HDs, ipod Multi Application Games, Ringtones, MS office/outlook, POP3 , IM, IOD, Browsing, MP3, Photo editing, Streaming video, Voice over IP / PTT, Handwriting Recognition, Contact Mgr. Synchronization, m-commerce Multi Operator Deployment AT&T Wireless Cingular T-Mobile CDMA WNOs 5

6 Converging Wireless Technologies Multi Band GSM 850, 900, 1800, 1900 MHz WW coverage Multi Mode data connectivity GPRS, Edge, UMTS , Bluetooth, Infrared 6

7 The new data channels appearing OTA Channels via BIP, GPRS, EDGE, UMTS Local Channels Bluetooth Infra red BIP (Bearer Independent Protocol) WiFi Bluetooth Infrared Internet Remote connectivity WiFi Bluetooth channel to access the smart phone SIM for Laptop WiFi authentication Smart Phone SIM used for direct authentication 7

8 PLMN: Public Land Mobile Network PSTN: Public Switched Telephone Network PSPDN: Packet Switched Public Data Network 8

9 New Wireless Standards New multi technology interoperability standards Unlicensed Mobile Access (UMA) Roaming between WiFi & Cellular networks Supported by WNOs, handset and network infrastructure providers 9

10 SIM as the service differentiator INTERACTIM MY TIM SCRIPTIM TIM OTA engine Personal services Infotainment services Chat & forum services TIM Services LOSAI DI TIM Milleuna TIM I-BOX TIM PayForMe TIMSPOT TIM CARD Lost call alert Loyalty program Unified messaging Called party pay Free info with advertising Prepaid card management 10

11 SIM as the technology differentiator High-value customers are attracted by new, high-end products Advanced services and high-end SIM cards enforce the image of technological leadership 11

12 Lever SIM as the technology differentiator World s first 256K Java SIM SIM centric media promotion One of the 1st service promotions focused entirely on the SIM Using the SIM to differentiate in a voice centric marketplace 12

13 Summary The wireless data technology continues to improve GPRS, Edge, UMTS Wide and Local Wireless Networks are evolving Intelligent utilization of bandwidth is key Driven by new interoperability standards Smart phone capabilities exceed laptops of a few years ago Increased functionality and bandwidth driving value added applications Wireless data becomes truly mobile Operators are using Smart Cards to differentiate their service 256K is the benchmark today Application sophistication and ease of use will increase Smart Cards are well positioned to address the new opportunities 13

14 Thank you