10 HOT CONSUMER TRENDS Ericsson ConsumerLab

Transcription

1 10 HOT CONSUMER TRENDS 2015 Ericsson ConsumerLab

2 Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever. Public Ericsson AB Page 2

3 1. The streamed future Three quarters of us regularly watch streamed video In 2015 more people will watch streamed on-demand video on a weekly basis than broadcast TV Public Ericsson AB Page 3 Base: Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK, US Source: Ericsson ConsumerLab TV & Media report, 2014

4 2. HELPFUL HOMES Our lives are more connected than ever before, and in the future our homes will be too Around half of consumers would like home sensors that alert them to water and electricity issues, provide updates about refrigerator temperature, and deliver alerts when family members come and go Public Ericsson AB Page 4

5 3. MIND SHARING 40 percent of smartphone owners would like to use a wearable device to communicate with others directly through thoughts More than two-thirds believe this form of communication will be mainstream by 2020 Public Ericsson AB Page 5

6 4. SMART CITIZENS Over 70 percent believe that traffic volume maps, energy use comparison apps and real-time water quality checkers will be mainstream by 2020 As citizens behavior becomes smarter, so will the cities they inhabit Public Ericsson AB Page 6 Base: 9,030 iphone/android smartphone users in Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo Source: Ericsson ConsumerLab Analytical Platform, September 2014

7 5. THE SHARING ECONOMY Half of all smartphone owners are open to the idea of renting out their personal appliances, spare rooms and leisure equipment, as it is convenient and saves money Public Ericsson AB Page 7

8 6. THE DIGITAL PURSE 48 percent would prefer to use their phone to pay for goods and services 80 percent believe that the smartphone will replace their entire wallet or purse by 2020 Public Ericsson AB Page 8

9 7. MY INFORMATION 47 percent would like to be able to pay electronically without the automatic and unavoidable transfer of personal information 56 percent of smartphone owners would also like all , chat and other internet communication to be encrypted Public Ericsson AB Page 9

10 YEARS 8. LONGER LIFE Wearable technology is no longer just a novelty it will provide significant health benefits Consumers believe that cloud-based services such as jogging apps, pulse meters and plates that measure food will help to prolong our lives by up to two years per application +0.5 YEARS Public Ericsson AB Page 10

11 9. DOMESTIC ROBOTS 64 percent of consumers think a range of domestic robots that could help with everyday chores such as laundry and cooking will be common in households by 2020 Robots could also help out with tasks beyond the purely functional. More than a third say that a robot could keep them company Public Ericsson AB Page 11

12 10. CHILDREN CONNECT EVERYTHING For younger generations, the internet is integral to the world we live in 46 percent of smartphone owners say that those who are exposed to tablets as babies will expect all objects to be connected when they are older Public Ericsson AB Page 12

13 10 hot consumer trends Public Ericsson AB Page 13

14 Public Ericsson AB Page 14