Live Digital, Live More. Thailand ICT Business Landscape and Digital Trend 2016

Transcription

1 Live Digital, Live More Thailand ICT Business Landscape and Digital Trend 2016

2 Dr. Srihathai Prammanee Head of AIS The StartUp Digital Product Development Advanced Info Service Public Company Limited Present at Global Telco Conference Seoul, Korea 19 th November 2015

3 Thailand at a Glance ~ 68M Population ~ 12% (8.4M) Living in the Capital, Bangkok ~ 22.7M Households ~ 36 Year Old Average Ages Refs: Yozzo countrymeters.info Photo from the TripPacker

4 Internet : Connect Thailand to the World Internet users in Thailand is approaching 30M. Year Internet Users Growth Rath ,800, ,000,000 25% ,970,000 16% ,909,000 42% ,413,000 15% ,416,000 18% ,100,000 20% ,300,000 14% ,299,427 5% ,165,365 10% ,056,712 9% ,140,473 13% ,653,927 6% ,313,163 6% Refs: Nectec, Thailand Thailand Internet User Profile 2015 by ETDA

5 Internet : Connect Thailand to the World Internet Users by Generations Internet Usage by No. of Hours a Week Gen Y is the highest proportion of Thailand Internet users. Gen Y spend time on the Internet 2.26 days a week. Ref: Thailand Internet User Profile 2015 by ETDA

6 Internet : Connect Thailand to the World 8 th in Asia 52 nd worldwide Ref : Bangkokpost

7 "WE ARE NO LONGER IN A MOBILE FIRST WORLD, WE ARE IN A MOBILE ONLY WORLD Larry Page, CEO Google, 2014

8 Thailand Goes Mobile 85.75M Mobile Subs 5.46M Fixed Subs Estimated information for Q3 Year 2015 Ref : The National Broadcasting and Telecommunication commission (NBTC)

9 The Growth of Mobile Penetration *Prepaid = % * Postpaid = 20.86% Mobile Penetration has exceeded 100% since The fall on 2015 is due to the termination of 2G Concession. Estimated information for Q3 Year 2015 Ref : The National Broadcasting and Telecommunication commission (NBTC)

10 Thailand Mobile Market Share the leader of mobile market share in Thailand Estimated information for Q3 Year 2015 Ref : The National Broadcasting and Telecommunication commission (NBTC)

11 The Era for Non Voice % Non voice / voice revenue ratio Ref : The National Broadcasting and Telecommunication commission (NBTC)

12 Offline Becomes Online Smartphone makes the connected world. H % Smartphone Penetration H % Smartphone Penetration Ref: AIS Forecast

13 25% of the smartphone are 4G enable. Ref : Yozzo

14 It s time of Mobile Digitalization.

15 Smartphone Consumption In average, user spend 4 hours a day on their smartphone. Refs: Yozzo IDC Thailand Nielsen Thailand

16 Smartphone Consumption 24M active users accessing mobile apps everyday 82.7% of users access social media. 56.6% of users enjoy information searching. 52.1% of users follows e news. Ref: Thailand Internet User Profile 2015 by ETDA

17 Digital Innovation and Transformation Not about Technology but Strategy Connecting with people in behavior, attitude, or expectation of a fundamental human need.

18 What is the Next Mobile Digital? >>>>>>> We are in the era of fast changing industry, we must understand the driven trends for future growth.

19 Trend 1 : Social Network to Mobile VDO Mobile TV was the most accessible channel, following by mobile apps, mobile Internet, and online games. Traffic on YouTube via mobile device has increased more than 6x, comparing the past 2 years. Mobile VDOs + 115% Mobile VDO dominates traffic growth. Mobile Games Source : AIS Forecast as of Q Thailand Internet User Profile 2015 by ETDA Yozzo

20 The Rise of Mobile Video : Video Traffic will be a king Mobile Streaming makes it possible to connect, consume and discover huge amounts of mobile digital contents.

21 Trend 2 : Does Size Matter? Users with tablets spend 50% more time watching VDOs online than average mobile broadband users Smartphone 42.4% Smartphone 44.5% Smartphone 54.2% Smartphone 52.0% Smartphone 8.8% Smartphone 7.9% PC 32.7% PC 33.3% PC 20.5% PC 22.6% PC 3.7% PC 1.3% Notebook 16.6% Notebook 18.2% Notebook 18.8% Notebook 13.5% Notebook 2.0% Notebook 1.1% tablet 6.8% tablet 6.8% tablet 11.7% tablet 11.8% tablet 1.7% tablet 0.9% SmartTV 2.4% SmartTV 2.1% SmartTV 5.1% SmartTV 7.0% SmartTV 0.7% SmartTV 0.5% % accessing devices by time Ref ricsson Mobility Report, June 2015 Thailand Internet User Profile 2015 by ETDA

22 Trend 3: Cloud Driven App Development Open the Door for Tech Start up and New Digital Entrepreneurs

23 Flowaccount : Cloud for SME Accounting 60M 3M SMEs in ASEAN SMEs in Thailand Ref : Flowaccount

24 QueQ: Cloud for Queue Management

25 Trend 4: 2 Way Transparent Service On Demand Economy

26 Trend 5: E(verything) Commerce Mobile Commerce E Commerce Social Commerce Gen X and Baby Boomer uses online credit card higher than other generations

27 Trend 6: Mobile Payment mpay : Digital Money For Everyone

28 Trend 7: Digital for Instant Skill : How well I can help? What I have <> Who I am Personalization <> Personality

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30 Trend 8: FinTech

31 Fintech Thailand (Sauce: TechSauce Media)

32 Trend 8 : Internet of Things (IoTs) Everything personalized and connected Becoming Everywhere 2 Fundamental Components Things People behind the things

33 Connected Devices 26B Connected Device by 2020 The growing of connected devices is mainly driven by An increasing range of applications Business models Supported by failing modem costs Source : Ericsson Mobility Report, June 2015

34 Internet of? Things

35 Internet of Shopping Things

36 Internet of Caring Things

37 Internet of Farming Things

38 Are you ready for the future?

39 In building a digital future, one thing is vital. Make it

40 Take the trends, learn, adapt, mix, and launch the cocktails for your own.

41 Live Digital, Live More