ASIF KHAN Founder & President. MATTHEW DAVIS VP Marketing HIDDEN SECRETS OF BEACON

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2 ASIF KHAN Founder & MATTHEW DAVIS VP

3 BEACON MARKET OVERVIEW EXISTING USE CASES DATA STUDIES NEW USE CASES Presentation available after the webinar

4 Beacons broadcast, phones receive Broadcast radius Beacon ID# 1234 Step 1: A beacon is a low power blue-tooth signal broadcaster (one-way push) with its own built-in watch battery that can last 2 years and broadcast up to 200 meters Step 2: When a phone with an beacon receiver SDK installed on it enters the broadcast radius, it receives basic data from the beacon

5 Two Competing Platforms

6 Beacons are being deployed actively *+,-./0!1)20)34&5#')6'%7&884()3&%4) :(&6;(&<(;(& 567'&8&.029& '(#$)%&!"#$%& +-***& 0-+**& 0-***& /-+**& /-***&.-+**&.-***&,-+**&,-***& +**&!"#$%&'(%) *& 1.*,0& 1.*,+& 1.*,2& 1.*,3& 1.*,4&!"#$%&'()*(*+,&--./&+%&(01234,&1(

7 Privacy Matters!"#$%&'()*+',#-.//*'0#$%&1*+&'#2.03#4&5"0%+*# &/# %(#$ K9$L774>$M3B7$:=N3/0$ %'#$ H$I-9$J3/7$ "#$ )"#$ *"#$ %"#$ +"#$ &""#$!"#$%&'()*+,+",-./(

8 Current Location Deployments

9 Planned Location Deployments

10 Lightbulbs, magnets & that old dog WiFi

11 Hide & Seek

12 EXISTING USE CASES For Beacons

13 Beacon Use Cases RETAIL! Communicate offers/product news! Improve loyalty programs! Enhance service offering! Path/dwell time analytics! Store maps HOSPITALITY! Keyless check-in! Improve loyalty programs! Enhance service offering! On-premise promotions AIRPORTS! Provide terminal maps! Communicate delays/gate changes! Promote food/drink/vendors! Deliver WiFi Credentials SPORTING AND EVENTS! Promote merchandise! Added value content/entertainment! Promote food/drink/vendors! Seat upgrades

14 DATA STUDIES The hidden secrets

15 HOW REVEAL MOBILE SOURCES THE DATA 400+ apps SDK Listen Only for ibeacon & Eddystone + Partnerships Some places more represented beacons increase data Data collected over 30 days

16 WHICH BEACON STANDARD HAS THE MOST ADOPTION? OS BEACON DETECTION ibeacon 99.7% Eddystone 0.3% 65% Android ios 35% Source: Reveal Mobile, June 2016 n = 242,612 beacon bumps over 30 days in 5 US markets Source: Reveal Mobile, June 2016

17 81.3% ios Versions Detecting Beacons 38.3% Android Versions Detecting Beacons 7.6% 0.6% 3.1% 1.4% 8.3% 13.8% 12.4% 2.0% 7.1% 11.3% 2.8% 0.0% 3.0% Source: Reveal Mobile, June 2016

18 WHICH CATEGORIES DEPLOY BEACONS? 60.9% 57.4% Retail & Restaurants Account for 77% of all deployed beacons 81% of all beacon activity Percent of Beacons Deployed Percent of Bump Activity 19.7% 19.9% 8.7% 7.2% 3.6% 3.1% 3.5% 4.7% 2.2% 1.7% 1.3% 1.3% 1.9% 1.2% 0.8% 0.9% Source: Reveal Mobile, June 2016

19 BEACON BUMPS IN SHOPPING Department Store Shoe Store Clothing Store 5.3% 5.0% 3.6% 2.0% Furniture Store Home Goods Store 7.4% Convenience Store 9.9% 13.3% Pharmacy Electronic Stores 20.2% 30.1% Malls Source: Reveal Mobile, June 2016

20 BEACON BUMPS IN FOOD & DINING Coffee Shop Bakery 6.5% 6.5% 15.4% Bar 17.5% Grocery Restaurant 44.8% Source: Reveal Mobile, June 2016

21 BEACON BUMPS IN ENTERTAINMENT Movie Theater Art Gallery Casino Amusement Park 7.6% 6.3% 4.1% 3.7% 2.7% Aquarium Night Club 9.1% 29.2% Museum 32.5% Stadium Source: Reveal Mobile, June 2016

22 SXSW 1,667 Beacons Detected 56 Different UUIDs

23 VISITS TO CARRIERS RETAIL LOCATIONS WHICH CARRIER LOCATIONS SEE THE MOST VISITS*** Verizon 55% AT&T Sprint T-Mobile 18% 15% 13% Source: Reveal Mobile, Feb 2016 n = 52,307 devices Sprint VERIZON s KNOWN MOBILE AUDIENCE THAT VISITS RETAIL LOCATIONS IS 332% Bigger than T-Mobile 55% 281% Bigger than Sprint ***Beacons help create this disparity in measurable customer data. Because beacon detection occurs without an app being opened, this builds larger audience data samples 215% Bigger than AT&T Source: Reveal Mobile, Feb 2016 n = 52,307 devices

24 TOTAL LOCATIONS: 1,793 Detected beacons at 454 locations 25.3%

25 TOTAL LOCATIONS: 5,229 Detected beacons at %

26 AVERAGE VISITS PER DEVICE Walmart 1.8 Target 6.2 WHICH DEVICE TYPES VISIT? Walmart Target Target 35% 69% Walmart 65% 31% 102,178 Total Devices Detected at Walmart 21,387 Seen at both 62,919 Total Devices Detected at Target Source: Reveal Mobile, June 2016 Source: Reveal Mobile, June 2016

27 INCOME RANGES 66.3% 64.0% 14.1% 29.7% 19.6% Target Walmart 6.3% < 50K K 100K+ Source: Reveal Mobile, June 2016

28 HOME VALUES 58.8% 41.2% 33.8% 32.0% 23.2% Target Walmart 8.8% 1.7% 0.4% < 150K K K 500K+ Source: Reveal Mobile, June 2016

29 WHERE ELSE DO TARGET VISITORS SHOP? 4.4% 4.0% 4.4% 4.8% 7.2% 11.4% 12.5% 14.1% 18.9% 18.2% Walmart 18.9% Starbucks 18.2% Subway 14.1% Verizon 12.5% CVS Pharmacy 11.4% McDonald's 7.2% GNC 4.8% Verizon 4.4% Apple Store 4.4% Ross 4.0% Source: Reveal Mobile, June 2016

30 WHERE ELSE DO WALMART VISITORS SHOP? 5.0% 4.9% 4.7% 4.6% 21.2% Subway 21.2% McDonald's 13.7% Verizon 13.4% Starbucks 12.1% 9.1% 11.3% 13.7% Target 11.3% CVS Pharmacy 9.1% Walgreens 5.0% Burger King 4.9% 12.1% 13.4% Starbucks 4.7% Taco Bell 4.6% Source: Reveal Mobile, June 2016

31 WHERE ELSE DO WALMART & TARGET SHOPPERS VISIT? 17.2% 16.0% 18.0% 14.6% 13.3% 13.7% 11.7% 11.3% 10.7% TARGET WALMART 6.8% 3.4% 4.4% Starbucks Verizon Subway CVS Pharmacy McDonald's Sears Source: Reveal Mobile, June 2016

32 NEW USE CASES For Beacons

33 DWELL TIMES & USER PATH Utilize all signals available to build bigger data sets Credit: Popai.com

34 RETARGETING AUDIENCES Lonnie Poole Golf Course 218% LIFT

35 RETARGETING AUDIENCES Park West Village

36 IMPACTING SEO

37 IN-STORE MODE

38 USING LOCATIONS TO DRIVE APP DOWNLOADS Partner with app publishers to increase ROI of beacon deployments

39 ATTRIBUTION

40 ATTRIBUTION

41 400,000,000* * By 2021, ABI Research

42 ASIF KHAN Founder & MATTHEW DAVIS VP

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