Dal Web alle Apps. Michele Marrone. 24 November 2010

Transcription

1 Dal Web alle Apps Michele Marrone 24 November 2010 Copyright 2010 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

2 From Web!.. - Year A typical day for internet surfers 08:00 a.m. You wake up and check your on your bedside ipad that s one app. 08:30 a.m. During breakfast you browse Facebook, Twitter, and The New York Times three more apps. 09:00 a.m. On the way to the office, you listen to a podcast on your smartphone. More apps. 02:00 p.m. At work, you have Skype and IM conversations. More apps. 08:00 p.m At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix s streaming service. More apps. All day on the Internet, but not on the Web.

3 !.. to Apps While the use of the Internet continues to grow, the web is becoming less relevant overtaken by new ways to access the services, as the ubiquitous "app" that have colonized the Smartphones and tablet The era of the Internet, lived through the browser, chaotic, creative, free and a bit anarchist, gives way to the world of mobile apps, more orderly and effective 2009 Accenture. All rights reserved. 3

4 A lot has happened in 10 years in mobility Ten years ago! Today! 750M mobile users Hottest handsets:! Nokia! Motorola Hottest mobile apps! Ringtones! Wallpaper Hospitality apps! Text-based Service Mgmt Copyright 2010 Accenture. All Rights Reserved. 4.6B mobile users Hottest handsets:! Apple! Google Hottest mobile apps! Videos! Social networking Hospitality apps! Mobile Check-in! Hotel Analytics! Mobile Loyalty and Marketing 4

5 Mobile applications are transforming traditional industries Advertising Marketing &!! 2009 U.S. mobile advertising grew 62% to $2.6 billion!! 2010 growth forecast at 45% to $3.8 billion JP Morgan Banking & Payments!! Value of mobile payments to reach $110 billion in 2013, CAGR of 104.8% IE Market Research Corp!! Mobile banking users to be more than 150 million globally by 2011 Juniper Research Telematics & Locationbased Services Energy Management!! Global shipments of automotive telematics systems to rise to 84.4 million units in 2016, up by more than 4x from 19.3 million in 2008 isuppli!! Location Based Services user base will grow globally from 96 million in 2009 to more than 526 million in 2012 Gartner!! Over 45% of the North American and European installed base of meters to be replaced by 2015, breaking the traditional year replacement cycle!! $19.5 billion smart meters will be deployed worldwide between by 2015 Pike Research Healthcare!! 15 million wireless sensors and devices in use by 2012 ABI Research!! About 5,000 health/medical smartphone apps currently in the market MobiHealth News!! Remote patient monitoring global market at $3 billion ($8 billion by 2012) Triple Tree Copyright 2010 Accenture. All Rights Reserved. 5

6 Four trends that are shaping the future of mobile Applications Diversity Persistence Personalization Complexity Copyright 2010 Accenture. All Rights Reserved. 6

7 Trend 1: Diversity Mobile applications need to manage the next movers in the mobility space Apple iphone Samsung Refrigerator Tom Tom GPS GPS Connect Locator Bracelet Amazon Kindle Fiat Lancia Delta Landis+Gyr Power Meter Yamaha Piano The Chumby Phillips ipill Copyright 2010 Accenture. All Rights Reserved. 7

8 Trend 2: Persistence Persistence refers to the always on, always connected nature of devices!!!"#$%$&'()&%*+"'($&+%,"%)-.,"/&+%!! 0&'"1-2"#3+(&.%!-.(#&..%4"$&1%!! 5+"/%67&11(#8%*+"$-),.9%:;%67&11(#8%7&+'()&.9%!! 5+"/%6;#&<:(/&%.31&.9%:;%6;#<8"(#8%=">%"?%,+3#.3)2"#.9% Copyright 2009 Accenture Accenture. All rights reserved. All Rights Reserved. 8

9 Trend 3: Personalization Mobility promotes a highly personalized user 6B,%)"/&.%,"%A"-9%'.%6A"-%8",%(,9%!! C&'()&%6D#">.9%E")32"#.%@"#,3),.%!&F3'("+%G+&?&+&#)&%&,)%% 2009 Accenture. All rights reserved. Copyright 2010 Accenture. All Rights Reserved. 9

10 Trend 4: Complexity Offerings become more complex over time! Each platform has its own SDK, and often its own programming language, so there is a high cost to develop and maintain thick client applications for multiple platforms.! Certification and distribution channels vary.! Market is saturated with niche development companies specializing in stove-pipe application development.! Vendor and Open IDEs to write one set of code and compile to any thick client platform are emerging, but unproven.! Applications need to be launched on public application stores. Copyright 2010 Accenture. All Rights Reserved. 1 0

11 The mobile market place offers a variety of offerings for consumers and enterprise Smart-Device Offerings B2C Mobile Money Management Mobile Loyalty & Promotions Mobile Ticketing Mobile Marketing Solutions for mobile payments, mobile wallets and mobile banking Solutions for loyalty/reward programs, and for purchase, issuance and redemption of vouchers and coupons Solutions to purchase and redeem transportation, event and parking tickets Solutions to design, execute and track ad campaigns through various mobile channels Smart-Device Offerings B2E Enterprise App Store/MDM Mobile Data Collection Provision, deploy and manage applications and devices through out the enterprise Solutions for automating traditional paper-based processes and capturing data remotely Copyright 2010 Accenture All Rights Reserved. 11

12 Mobility for the Consumer Reward shoppers for scanning products, testing products or even visiting a dressing room through Shopkick s app!"#$% Kellogg, Coke, Pepsi, SCJ, Bertolli, General Mills and Kraft are offering specials via Shoprite Supermarket s mobile app Visa is testing a mobile technology that transforms many smart phones with a microsd slot into a Visa payment device 7)+&23)-$% '% 45)-2*6$% % "&'()*+,"-./)$$.-$% 0.123)% 8)+9.-:% "-.;2<)-% Mobile operators offer differing flavors of mobile applications and support OS specific apps as well Among smartphone users: Source: Accenture/Lightspeed Consumer Mobility Study; July, % are aware of large retailers who offer free applications 2010 Accenture. All rights reserved. 48% have downloaded a retailer app 90% have found the app useful 1 2

13 Mobility in the Enterprise Capturing & Delivering Information at the point of activity decreasing costs increasing productivity and efficiency improving service The typical ROI recovery period for Enterprise Mobility projects is 6-18 months. Gartner cites cases of 2 to 7 months with ROI of % from the 480 companies they are currently tracking in this domain. (Gartner) Copyright 2010 Accenture. All Rights Reserved. 1 3

14 In summary: Mobility is changing the way will use internet Opportunity Challenge Diversity Persistence Personalization Complexity More ways to reach customers Encourages innovation in new services Add value by tailoring offerings to individual needs Services become bundled into broader offerings Must nurture more 3 rd party relationships Requires opening systems to 3 rd parties Must shift from product focus to customer focus Risk that brand loses visibility Copyright 2010 Accenture. All Rights Reserved. 1 4

15 Thank you Copyright 2010 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture Accenture. All rights 15