Who is Haier? by Fortune and Forbes the world fastest growing company

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1 Who is Haier? World fastest growing company World s s 4th largest white goods manufacturer World's Most Admired Companies Average Annual Growth 60% Sales Turnover RMB 8 Billion (USD6.2 Billion) by Fortune and Forbes the world fastest growing company

2 HAIER Global Position Ranking of Global Whitegoods Manufactory Rank White Goods Company Electrolux Whirlpool Panasonic Haier GE Sales Turnover-Billion USD Year 200 Year According to source Euromonitor Data 2004 Haier => No.4N 2

3 HAIER Global Position CEO Zhang Ruimin ranked in the first places of "China's 25 Most Powerful People in Business" In April 2006, FORTUNE claim Mr.Zhang Ruimin, Haier Group CEO ranked in the first place of the list Most Powerful People in Business He was the only one among those most powerful people in bussiness who ranked on top of the list for twice. World's Most Admired Companies In October 2007, Fortune China published on its cover The World's Most Admired Companies for Haier ranked in first 25 companies. Asia s Most Respected Companies On July 2007, Haier Group was presented by Business Week to be one of the Asia s Most Respected Companies. Source: American Business Week

4 HAIER Global Organization Worldwide Network America Overseas Global TradingCompany Design Center 8 8 Manufactory 0 - Industrial Park 5 Sales Network Africa Europe East Europe West Asia 280 Medit South Asia China Southeast Asia East Asia Australia 2 60 We Reorganize the Resources Worldwide and established Competitive Designing, Purchasing, Manufacturing, Marketing and Service Networks all over the world. We are selling in more than 00 counties around globe. 4

5 Haier in China Domestic Market Haier in China Domestic Market Shares (by Value) in 2007 Refrigerator Air-conditioner Water Heater 26.05% 5.60% Washing Machine Freezer.55% 2.49% 6.57% 52.09% 5.75% 20.8% 7.84% 2.7% Haier share No.2 share Others As the No. brand in China, Haier is taking a market share of 26.05% in the refrigerator market of China. Haier washing machine, taking a market share of.55%; Haier, as a new comer in the small appliances market, has caught up to take a market share of 6 % and become the No. by surpassing the traditionally powerful brands. Date source China Market Monitor Co. Ltd 5

6 HAIER Innovative technology Leader on the standard and patent Patent Until October 2007, Haier has applied for 788 patents (76 for Haier inventions), and become the copyright owner of 589 applications software. Standard Haier also participates in the formulation and amendment of 52 national standards and 9 international standards up to now. Through self-innovation, Haier technology of safe care water heater and dual drive WM have been proposed to be IEC standard. Haier is the only company from developing country, who become ICE Member. In December 2007, the International Electro and Technical Commission (IEC/TC6) announced that the electronic water heater safety standards proposal will be applied to other countries with similar problems. It will be published at the end of Patriot,with Haier innovative R&D, is the first TV decoder chip who has own patent, big manufacture and Digital super calculating ability in China, this chip also becomes the best TV decoder chip in terms of competition of features and prices in Chinese Market. The innovation breaks the chip market held by foreign companies and takes over 50% market share in China. Haier has developed network appliances since 999 by himself, and now the third generation has come to the market. Haier also set up several standards with our own property right for Chinese house appliances industry. 6

7 HAIER Global Brand promotion Haier is official sponsor of Beijing 2008 Olympic games In August 2005, Haier becomes official sponsor for 2008 Beijing Olympic Games, starting Haier Olympic trip. While Haier Global branding stage is coming and become new start of Haier overseas marketing. 7

8 Haier air-condition production The largest A/C production base in the world-china The largest A/C production base in China-Haier The Annual AC production of China is 60 million sets,occupying 8% of the world market Capability 5 million sets Market share ranks the top in China for 9 years 8 production bases in China 7 production bases overseas 8

9 Haier air-condition production The largest A/C production base in China-Haier 8 production bases in China 7 production bases in Overseas MHQAC Dalian Qingdao Nigeria Iran Pakistan Bengal Huangdao Jiaonan Chongqing Hefei Wuhan Tunis Algeria Jordan

10 HAIER Quality World leading ITS-ETL laboratory of USA. 2 Worldwide climate simulating laboratory with advanced technology. Environment lab Noise test lab Climate simulating lab Four country-level laboratories, the most and biggest in China 0

11 HAIER Certifikati USA Energy Star Europe Energy Saving Pioneer International Certificates China Energy Saving Star

12 Achievement in the World Air-Condition CHINA: Haier market share 6.74%,rank No. in CHINA USA: Haier market share 6%, rank No. in USA EUROPE: USA: Haier market share 0%, rank No.5 in EUROPE Haier market share 6%,rank No. in USA Haier brand is well known among the 8% Chinese people.rank No. in CHINA 2

13 Haier Global Marketing

14 Achievement in Europe Haier Products have entered into the main installer channels in Europe and already built a high image in local installers. In total Europe, Haier occupy about the 0% of the share Italy 8% No.5 2 Spain 8% No.4 Greece 0% No.5 4 Portugal 0% No.4 5 Bulgaria 20% No.2 6 Cyprus 5% No. 7 Croatia 5% No.4 We can help customers to 4

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