in a Zettabyte World 10/18/ th Anniversary Robert Pepper Vice President Global Technology Policy CITI October 2011

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1 1/18/211 Wireless Ultra-Broadband in a Zettabyte World Robert Pepper Vice President Global Technology Policy CITI October Cisco and/or its affiliates. All rights reserved. Cisco Public 1 5 th Anniversary The Cisco VNI Global Forecast methodology is built on independent analyst projections; fixed/mobile usage reports and verified with real network data. Global Forecast Data Global Usage Trends Global, regional, and country-level data modeling of consumer/business usage trends. 211 Cisco and/or its affiliates. All rights reserved. Cisco Public 2 1

2 1/18/ EB 63 EB 5 EB 2 EB 28 EB 38 EB Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 3 7,, 6,, 5,, 4,, 3,, 2,, 1,,.24 EB.6 EB 1.2 EB 2.2 EB 92% CAGR EB 6.3 EB Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 4 2

3 1/18/211 7, 6, 5, 4, 3, 2, Mobile VoIP Mobile Gaming Mobile M2M Mobile P2P Mobile Web/Data Mobile Video 92% CAGR % 4.7% 6.1% 21.% 66.4% 1, VoIP traffic forecast to be.4% of all mobile data traffic in 215 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 5 9, 32% CAGR , 7, Mobile Data (92% CAGR) Fixed/Wired (24% CAGR) 7.77% 6, 5, 4, 3, 2, Fixed/Wi-fi (39% CAGR) 46.1% 46.2% 1, Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 6 3

4 1/18/211 1,, 9, 8, 7, 6, 5, 4, 3, 2, 1, 48 PB 117 PB 234 PB 414 PB 82% CAGR EB 986 PB Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 7 91% CAGR ,8, 1,6, 1.6 EB 1,4, 1,2, 1,, 8, 6, 635 PB 1.1 EB 4, 2, 64 PB 146 PB 326 PB Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 8 4

5 1/18/211 2,, 1,8, 1,6, 1,4, 1,2, 1,, 8, 6, 4, 2, 65 PB 128 PB 269 PB 53 PB 12% CAGR PB 1.8 EB Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 9 6, 5, 4, 3, 2, 1, 12 PB 26 PB 61 PB 127 PB 111% CAGR EB 488 PB Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 1 5

6 1/18/211 4, 35, 3, 25, 2, 15, 1, 5, 1 PB 25 PB 56 PB 11 PB 12% CAGR EB 346 PB Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 11 45, 4, 35, 3, 25, 2, 15, 1, 5, 6 PB 17 PB 44 PB 9 PB 129% CAGR OB 387 PB Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 12 6

7 1/18/211 25, 26% CAGR , Mobile Data (82% CAGR) Fixed/Wired (23% CAGR) 4.4% 15, 1, 5, Fixed/Wi-fi (3% CAGR) 6.9% 34.6% Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 13 2, 18, 16, 14, 12, 1, 8, 6, 4, 2, 32% CAGR % Mobile Data (91% CAGR) Fixed/Wired (24% CAGR) Fixed/Wi-fi (35% CAGR) 37.5% 53.8% Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 14 7

8 1/18/211 25, 2, 15, 1, 5, 35% CAGR % Mobile Data (12% CAGR) Fixed/Wired (24% CAGR) Fixed/Wi-fi (46% CAGR) 43.7% 48.7% Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 15 5, 4,5 4, 3,5 3, 2,5 2, 1,5 1, 5 48% CAGR % Mobile Data (111% CAGR) Fixed/Wired (31% CAGR) Fixed/Wi-fi (65% CAGR) 37.9% 51.7% Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 16 8

9 1/18/211 4, 3,5 3, 2,5 2, 1,5 1, 5 39% CAGR % Mobile Data (12% CAGR) Fixed/Wired (24% CAGR) Fixed/Wi-fi (52% CAGR) 34.2% 56.5% 5% Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 17 2,2 2, 1,8 1,6 1,4 1,2 1, % CAGR Mobile Data (129% CAGR) 19.2% Fixed/Wired (29% CAGR) Fixed/Wi-fi (62% CAGR) 26.8% 54.1% Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 18 9

10 1/18/211 Summary and Implications Broadband demand is exploding driven by video Growth in demand in emerging economies will exceed developed countries Mobile as well as fixed Implications for network investment and deployment Need for radio spectrum for wireless broadband Mobile broadband and fixed WiFi Digital TV transition digital dividend Implications for net architecture fiber for backhaul 211 Cisco and/or its affiliates. All rights reserved. Cisco Public 19 com/go/vni Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Public 2 1

11 1/18/211 Thank you. 211 Cisco and/or its affiliates. All rights reserved. Cisco Public 21 11