Introduction of SureM, Inc.

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1 19 Years Messaging Specialized Company Introduction of SureM, Inc. SureM, Inc.

2 Contents 1. Company Introduction 2. Major History and Awards List 3. Financial Statement 4. Organization 5. Business Introduction 6. Domestic Message and Allim Talk Reference 7. International Message and Allim Talk Reference 8. Major Service Features

3 1. Company Introduction 19 Years of Experience in Mobile Service Specialized Company Allim Talk Short Message Long Message Hybrid Service International Recognized Venture Company - 15th Tech innovation of SME Competition Award 14 - Selected as High Seoul Brand Company (Recognized as Outstanding SME in Seoul) Continuous Growth/Strong Financial Structure - 19 consecutive years surplus growth more than 3 years - Net profit rate more than 10% Stable/Expand New Business Gradually - 4,000 Companies 50,000 Clients - Leader in International SMS Market - Expand New Business such as IP Camera Constant Tech Development and Competitive - International Standard SMPP Protocol - Leading Smartphone App Technology - Technical advanced 50% of the total employees 3

4 3. Major History and Awards List (1) After founded in 2000, Consecutive Growth for 19 Years Establishment Date March, 2000 CEO : Baek SeonRye (Scale: Total 45 people) Major History July 2016 Appointed as KakaoTalk Biz Message Official Dealer Company from Kakao February 2016 Seoul Regional Military Manpower Award March 2015 Best Seoul Taxpayer September 2014 Awarded in The 15 th Technology Innovation SME Competition Technology Innovation Business February 2014 Selected as Hi Seoul Brand Company December 2013 Certified as Venture Company by Technology Guarantee Fund Company October 2013 Start International LMS Service March 2013 Selected as Promising Export Company by the Small and Medium Business Administration October 2011 Support International SMS Service for Facebook, KakaoTalk, Samsung ChatOn June 2011 Selected as Technology Innovation for SME (INNO-BIZ) November 2011 Establish & Operate MS OUTLOOK MOBILE SERVICE (OMS) January 2005 International SMS coverage expanded to over 200 countries in the world March 2003 Started as the first International SMS service in Korea (Support service for Hotmail Alert and MSN Messenger, Yahoo, FedEx) OMS(Outlook Messenger Service) - Allows to send SMS by Microsoft Outlook - Service supported for Korea, United Kingdom and India 4

5 3. Major History and Awards List (2) We provide messaging solutions to Public Institutions, Financial Institutions, Education Institutions, Broadcast Media Companies for 18 years and Boast of Solid Finance Structures and Technology. Supply Records Credit Rating 2018 Establish Message, Alllim Talk & Provide Service for Industrial Human Resources Corporation 2017 Establish Message, Alllim Talk & Provide Service for Shinhan Bank 2017 Establish Message, Alllim Talk & Provide Service for Korea Employment Information Service 2017 Establish Message, Alllim Talk & Provide Service for National Police Hospital 2017 Establish Message, Alllim Talk & Provide Service for Alliance 2016 Establish Message, Alllim Talk & Provide Service for Daegu City Hall 2016 Service for Social Security Intelligence Service (Public Institutions) 2016 Service for FedEx Kakao Biz Message 2014 Interwork with International Global Messaging Company (SAP etc) February 13 Provide service for Daum Communication International SMS January 11 Establish KakaoTalk Local/International SMS System & Provide Service March 10 Provide Service for ING LIFE SMS Transmission February 10 Provide Service for Korea Financial Investment Association March 09 Provide SMS/MMS for National Information & Credit Evaluation May 08 Establish System for Cheil Industries SMS Transmission May 07 Provide SMS for Each DB Insurance Agencies April 07 Provide SMS Service for Shinhan Life Insurance October 10 Establish Message System & Provide Service for Daishin Securities Customer Safety May 05 Establish SMS/LMS Transmit System & Provide Service for Korea Federation Saving Banks April 04 Establish SMS Transmit System & Provide Service for Hyundai Marine & Fire Insurance September 03 Establish SMS/MMS G/W Server & Provide Service for Korea Financial Telecommunications & Clearings Institute September 02 Supply SMS G/W Server System for BC Card, Standard Chartered Bank April 04 Provide SMS G/W Server for Samsung SDS, Samsung Electronic 5 Technology Patents and Certificates Company Name : SureM, Inc. Credit Rating : BB0 Rating Institution : NICE D&B Rating Date : Validation : Registered as Special Service Provider (Technical Support/Seoul Central Radio Management Service) - Mobile Callback URL Server (Program Reg. Number ) - Image AIR SENDER (Program Reg. Number ) - Mobile Postcard (Program Reg. Number ) - SMS, TTS G/W Server (Program Reg. Number ) - Excel Based Program (Program Reg. Number ) - SMS MMS G/W Server (Program Reg. Number ) - SMS MO G/W Server (Program Reg. Number ) - Portal site search SMS/MMS Service System (Patent )

6 3. Major History and Awards List (3) Seoul Venture Award (Commendation Mayor of Seoul), September Excellence Award in Information and Communication for SMEs, January 2005 SMEs Venture Company Award in 2005/2007 Excellence in Korea e-business (Minister of Commerce, Industry and Energy), October 2007 Award in Korea Digital Innovation (KECR), February 2009 Selected as High Seoul Company Brand, February 2014 Technology Innovation of SMEs Award, September 2014 Best Seoul Taxpayer, March

7 4. Financial Statement 19 Consecutive Years Profitable Business & Steady Growth Achieve continuous above 10% net profit rate Financial Statement (CAGR : Annual Growth) <Unit : Million Won> Year Capital ,098 1,200 1,596 2,147 1,695 2,481 1,995 2,418 2,591 4,249 3,974 2,395 3,007 3,716 Dept ,481 1,678 3,033 2,439 2,491 2,494 1,938 2,322 2,351 3,151 3,431 2,714 2,929 3,509 Asset 464 1,200 1,780 2,579 2,878 4,629 4,586 4,186 4,975 3,933 4,740 4,942 7,400 7,405 5,110 5,936 7,225 Total 929 2,178 3,730 4,971 5,945 9,393 10,270 9,644 12,686 15,173 14,295 15,846 19,100 15,980 11,905 11,286 13,801 Sales Net Profit , ,542 1,025 1,430 1,685 3,321 3,

8 5. Organization Chart 50% of Total Employees Technical Advanced, Leading-edge Technology SureM 8

9 5. Business Introduction (1) 1) Domestic Messaging Service KakaoTalk Biz Message Service (Allim Talk, Friend Talk) - Send Allim Talk (Informative Message) and Friend Talk (Advertising Messages) to KakaoTalk users SMS Service - Send short message to mobile phone user LMS Service - Send long message to mobile phone user MMS Service (Service: MMS Composite Service / Mobile Map) - Up to send long message, multimedia contents such as photos, music, video, etc and URL to mobile phone user MO Service - Receive SMS from mobile phone user Identity Verification Service - Easy Verification Service : Send one-time password to mobile phone - Advanced Verification Service : Confirm mobile phone subscription information 9

10 5. Business Introduction (2) 2) International Messaging Service 2 Way SMS Service (Inbound / Outbound SMS) - International SMS to 227 Countries (Support local language) Mobile Phone Verification Service - Send verification code by SMS, Confirm mobile number validity and ownership ACS Service - Linking customer mobile number to DB Server and Web Server to perform dialling Look-up Service - The number requested is retrieved by Central DB which stores subscription information Japan International Message Service - Japan International Message allows to send in all languages China 2 Way Message Service - Exchange SMS from Korea China 10

11 6. Domestic Message and Allim Talk Reference 4,000 Companies and 50,000 Clients in Domestic Financial Institutions Distribution Company Public Institution & University Medical Institution General Company 11

12 7. International Message and Allim Talk Reference Int l SMS Since 2002 ~ : 1 st Open in Korea Overseas Company General Company General Company Airlines Duty Free Embassy 주일본한국대사관주프랑스한국대사관 주인도네시아한국대사관 Game Company 12

13 8. Major Service Features (1) A. Efficient System with Proven Reliability of Various Field Commercial Service 19 Years of Messaging Expertise Since 2000, Focusing on Developing Message Services and Technologies Related Provide International SMS with Successful Interwork with 227 Countries Overcome various communication environments in 227 countries and provide stable service Verified Commercial System of 4,000 Domestic & International Companies / 50,000 Clients Provide Service & Establish Various SMS G/W System Major G/W Established Instance Shinhan Bank Samsung Electronic BC Card Standard Chartered Korea Federation Saving Banks Samsung Life Insurance Daishin Security Seoul Guarantee Insurance ABL Insurance Samsung Construction 13

14 8. Major Service Features (1) B. Outstanding International SMS Capability 1) Support Local Language (In Korea Only) Allow to send SMS / LMS in chosen country language Support all languages such as English, Dutch, Spanish, Chinese, Arabic, etc 2) Support International Standard SMPP Protocol Industry-standard protocol of mobile message business in the world Provide interwork service with various supplier companies 3) Korea s First Overseas Long Message (LMS) Open China LMS Service in 2013 LMS Allowed Countries : China, Taiwan, Thailand, Indonesia, Philippines, etc Expand Service Supported Countries Allow to send any languages and Code 14 [Actual LMS Screenshot]

15 8. Major Service Features (3) C. 17 Years of Know-how SMS Management 17 years accumulated DB/Routing Management Know-how = High Successful Rate 1) Establish Numbering DB and Each Country Digits DB Exceptions before transmission addressed for fail numbers 2) Establish DB for Each Operator / Country & Success Rate Transmit to network with high success rate depends on destination country and operator 3) Real-time Monitoring System : Prompt respond when issue occurs by fault alarm management 4) Auto Routing : When retransmission rate over the standard, network change automatically Systematic Network Management for Uninterrupted Service 1) Dualization Service Provision System Establish dual system for fail provision and IDC 2) Systematic Alarm System Alarm management for each operator & each country / Establish fault handling procedures and alarm representative for each situation 3) Quality Monitoring Monitoring network quality with regular transmission test The result is reflected on the Routing Policy immediately 15

16 8. Major Service Features (4) D. 365 Days 24 Hours Help Desk 1) Various Customer Support Call, Skype, , Online 1:1 Consultation, etc 2) Operate Off Hours Call Customer Service ( ) Customer Support 365 Days/24 Hours Prompt Respond when Issue Occurs 3) Remote Assistance Service Troubleshoot with Technician s PC Remote Assistant Service 16

17 Thank You. SureM, Inc. Tel. : mkt@surem.com

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