M.B.A. I.T. & TELECOMMUNICATIONS

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1 M.B.A. I.T. & TELECOMMUNICATIONS w w w. u i a m s. p u c h d. a c. i n

2 MBA - IT & TELECOMMUNICATIONS India is the world's largest sourcing destination for the Information Technology (IT) industry, accounting for approximately 67 per cent of the market. According to NASSCOM, IT BPM industry revenues (excluding hardware) is estimated at around US$ 130 billion in FY and is estimated to be at US$ 154 billion in FY The contribution of the IT sector to India's GDP stood at 7.7 per cent in Recently Prime Minister Narendra Modi started 'Digital India' campaign to help secure IT a position nationwide and across the world. The MBA program in IT and Telecommunications at the UIAMS helps the students to gain a competitive edge in rapidly changing world of technology. This program is designed to provide a cross functional prospective of management by specialization in major streams including Human Resource management, Operations, Finance and Marketing as an extensive base of knowledge of managerial responsibilities. The course provides strong base in business management coupled with expertise in domain of IT and Telecom, a high value combination in technically driven business world. Candidates are equipped with designing, development and operational knowledge to transform Information technology into business application to ensure sustainable organizational growth. For Indian industry to gain global competitiveness, effective management of technology is crucial. MBA in IT and Telecommunication Management is aimed at fulfilling all the requirements so as to enable the students and future managers to effectively contribute in evolving core competencies in Indian as well as global industry. The compound of 70% managerial subjects and 30% specialized sectoral subjects along with exposure to industry through case studies and projects polishes the diamonds in rough. Educational background B. Tech / B.E. 22 B.Sc. 1 B.C.A. 1 No. of Students Work Experience 0-1 years years 1 2 years & above 2 Freshers 19 No. of Students Eligibility Criterion for admission l Bachelor's degree in Engineering / Technology, i.e. B.E./B. Tech. (in any Branch) with minimum 50% marks in the aggregate. l Bachelor's degree in any Science s u b j e c t w i t h P h y s i c s a n d / o r Mathematics with minimum 50% marks in the aggregate. l Master's Degree in any Science Subject with 50% marks having passed B.Sc with Physics and/or Mathematics.

3 COURSE STRUCTURE SEMESTER 1 Ÿ Principles and Practices of Management Ÿ Managerial Economics Ÿ Accounting for Management Ÿ Business Statistics Ÿ Organizational Behaviour Ÿ Legal and Ethical Aspects of Business Ÿ Workshop on Information Technology and Systems Ÿ Workshop on Soft Skills Ÿ Project Planning and Analysis Ÿ Sectoral 3 - Information Technology Policies & E-Governance Ÿ Sectoral 4 - VB.Net with UML Ÿ Sectoral 5 - Oracle E-Business Ÿ Specialization subject I Ÿ Specialization subject II Ÿ Specialization subject III Ÿ Specialization subject IV SEMESTER 2 Ÿ Business Environment Ÿ Financial Management Ÿ Principles of Marketing Ÿ Human Resource Management Ÿ Workshop on Management Information Systems Ÿ Seminar on Research Methodology Ÿ Sectoral 1 - Introduction to Information Technology & Telecommunication Management Ÿ Sectoral 2 - Data Communication & Computer Networks Ÿ Summer Training & Viva-Voce Ÿ Comprehensive Viva-Voce Ÿ Strategic Management Ÿ Seminar on Corporate Governance Ÿ Workshop on Developing Entrepreneurial Skills Ÿ Operations Research & Total Quality Management Ÿ Research Project Ÿ Comprehensive Viva-Voce Ÿ Sectoral 6 - Wireless Technologies & Convergence Ÿ Sectoral 7 - Project Management & Change Management Ÿ Sectoral 8 - Mobile Communications Ÿ Specialization subject I Ÿ Specialization subject II

4 FUNCTIONAL SPECIALIZATION GROUPS MARKETING FINANCE 1. Market Research & Consumer Behaviour for IT & Telecommunication Products and Services 2. Advertising & Sales Management of IT & 3. International Marketing of IT & 4. Internet Marketing of IT & 1. Investment Analysis of IT & Telecommunication Industry 2. Strategic Cost Management 3. Financial Engineering & its Applications in IT and Telecommunication Industry 4. Mergers, Acquisitions & Corporate Restructuring in IT & Telecommunication Sector HUMAN RESOURCE MANAGEMENT 1. International Human Resource Management 2. Organizational Development & its Applicability in IT & Telecommunication Sector 3. Labour Laws with Special Reference to IT & Telecommunication Sector 4. Performance Management OPERATIONS MANAGEMENT 1. Supply Chain Management of IT & 2. Business Process Re-engineering & its Applications in IT & Telecommunication Industry 3. Advanced Production Management of IT & 4. Management of Technology & Innovation in IT & Telecommunication Industry 1. Industrial & Rural Marketing of IT & 2. Integrated Marketing Communications of IT & 1. International Financial Management 2. Management of Financial Services 1. Industrial Relations & Labour Welfare in IT & Telecommunication Industry 2. Training & Development with Special Reference to IT & Telecommunication Industry 1. Enterprise Resource Planning in IT & Telecommunication Industry 2. Productivity Management in IT & Telecommunication Industry

5 STUDENT PROFILE AMISHA Degree: B.TECH (IT) Summer Internship Project: EVENT MANAGEMENT AND CLIENT RESPONSE OF EVENTS AND BEYOND Company Name : EVENTS & BEYOND Work Exp: 1.Gladwev Software Private Limited as SEM/ SMO Executive/ Content Specialist (9 months). 2.YNG Media Pvt. Ltd. as SEM Executive (3 months) ANJU Summer Internship Project: MARKETING SURVEY OF HINDUSTAN TIMES Company Name : HINDUSTAN TIMES MEDIA LTD. AMRINDER SINGH Degree: B.TECH (ECSE) Summer Internship Project: PRODUCT PENETRATION AND DIGITALIZATION Company Name: HDFC BANK LTD. ARSHIA CHOPRA Degree: B.E. (CSE) Summer Internship Project: TRAINING AND DEVELOPMENT OF EMPLOYEES AT INTEX TECHNOLOGIES Company Name : INTEX TECHNOLOGIES CHARNPREET SINGH BAIDWAN Summer Internship Project: IMPROVING SALES FORCE EFFECTIVENESS OF MICROMAX MOBILES Company Name : MICROMAX INFORMATICS Work Exp: Brick Road Café - Startup Venture (Managing Director) 36 months DILPREET SINGH MAHAL Degree: B.E. (ECE) Specialization : OPERATION Summer Internship Project: BUSINESS MODEL OF JUGNOO Company Name : SOCOMO TECHNOLOGIES LTD.(JUGNOO) DIVYA YADAV Degree: B.E. (ECE) Summer Internship Project: RECRUITMENT AND SELECTION ALONG WITH BACKGROUND VERIFICATION Company Name : MAHINDRA FINANCE EENA ANAND Degree: B.C.A. Summer Internship Project: CUSTOMER AND EMPLOYEE PERCEPTION AND SATISFACTION ON ELECTRONIC BANKING Company Name : AXIS BANK

6 MBA - IT & TELECOMMUNICATIONS GUNJAN Degree: B.SC. (NON-MEDICAL) Summer Internship Project: MARKETING IN INSURANCE Company Name: NESTKEYS PVT. LTD. GURVINDER SINGH Degree: B.TECH (ECE) Summer Internship Project: MARKET PENETRATION AND MISSION 4G Company Name: RELIANCE COMMUNICATION LTD. JASLEEN KAUR Degree: B.TECH (ECSE) Summer Internship Project: RADIO FREQUENCY PLANNING AND OPTIMIZATION Company Name : TATA DOCOMO JASPREET KAUR Summer Internship Project: MARKET PENETRATION AND MISSION 4G Company Name: RELIANCE COMMUNICATION LTD. NAVROZ JOSAN Degree: B.TECH ( IT ) Summer Internship Project: OPERATIONAL EXCELLENCE Company Name : INDUS TOWERS, MOHALI PALLAVI ARORA Degree: B.TECH ( IT ) Summer Internship Project: EFFECTIVENESS OF E-LEARNING PORTALS IN SBI Company Name : SBI LIFE RAHUL RAJ Degree: B.TECH (EE) Specialization : OPERATION Summer Internship Project: BALANCING PRODUCT MIX Company Name : SBI LIFE Work Exp: UTL inverter company, operator,6 months RAHUL SHARMA Degree: B.TECH (ECE) Summer Internship Project: TECHNOLOGY RESEARCH AND DEVELOPMENT OF MOBILE APPLICATION UMANG. Company Name : SPICE DIGITAL LTD Work Exp. : India News Channel, Executive-Admin, 8 months

7 STUDENT PROFILE RAJ KANWAL DEEP KAUR Summer Internship Project: RECRUITMENT AND SELECTION PROCESS OF VERKA MILK PLANT,CHD Company Name : VERKA MILK PLANT, CHANDIGARH RAMANPREET KAUR Degree: B.TECH (ECE) Summer Internship Project: RECRUITMENT AND SELECTION PROCESS Company Name : IFCN SHRUTI MALIK Degree: B.TECH (ECE) Summer Internship Project: MARKETING RESEARCH OF AN APPLICATION TO BE LAUNCHED I.E. TRACKON Company Name : MULTIPLE ZONES SERVICES LLP SHUBHANGI GUPTA Summer Internship Project: 4G NETWORK AND DEPLOYED TECHNOLOGY Company Name : AIRTEL SOUPARNA ROY Degree: B.E. (ECE) Summer Internship Project: STUDY ON EMPLOYEE ENGAGEMENT Company Name : AIRTEL Work Exp: Aon Hewitt, Data Analyst, 2 years SUMANSHU SHARMA Degree: B.TECH ( IT ) Summer Internship Project: TO STUDY EVENT MANAGEMENT AND EFFICACY OF PROMOTIONAL STRATEGY AT EVENTS & BEYOND Company Name : EVENTS & BEYOND VEDANT KOUL Summer Internship Project: MARKETING SURVEY ON PRINT MEDIA Company Name : HINDUSTAN TIMES VINEET SHARMA Degree: B.TECH (ME) Summer Internship Project: A COMPARATIVE ANALYSIS CUSTOMER REQUIREMENTS OF UPREPORTS Company Name : UPREPORTS

8 MBA - IT & TELECOMMUNICATIONS Contact: Dr. Amandeep Singh Marwaha Training-cum-Placement Officer Mobile: placements.uiams@pu.ac.in University Institute of Applied Management Sciences Sector 25, South Campus, Panjab University, Chandigarh India