AICI FLC Portfolio. Silvia Leticia Guerra Elizondo. AICI Guadalajara Chapter Member

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1 AICI FLC Portfolio Silvia Leticia Guerra Elizondo AICI Guadalajara Chapter Member

2 Introduction Dear Ana, First of all I would like to introduce myself. My name is Silvia Guerra, and I am a member of the AICI Guadalajara Chapter since I know being a reviewer is a voluntary job, so I would like to thank you for your time and commitment. As you, I aspire to grow in this business following my passion on helping others achieve excellence through complete image services. With no further due I would like to present my portfolio, hoping it is worthy of approval.

3 Table of contents Brief Bio Sections & Points Required Section I: Professional Preparation Section II: Business Identity Section III: Consulting Experience Section IV: Membership Section V: Portfolio Professionalism Section VI: Professional Participation in AICI Explaining Each Section Section IA: Training by an AICI CEU provider Section IB: Seminars & Workshops Section IIA: Professional Appearance Promotional Headshot Section IIB: Business Identity Business Name Logo Business Card Stationery

4 Table of contents Section IIC: Business Promotion Brochure Website Section III: Consulting Experience Client #1: Mónica Alejandra Guerra Elizondo Client #2: Aracely Rodríguez Client #3: Ana Cecilia Guerra Elizondo Client #4: Valeria Villalobos Client #5: Julieta de Loera Section IV: Membership Membership Invoice Section V: Portfolio Professionalism AICI FLC Portfolio Summary Page Section VI: Professional Participation in AICI AICI Conference Speaker Support Certificate AICI Guadalajara Chapter Educational Day Support Team Certificate Code of Ethics

5 Brief Bio

6 Silvia Leticia Guerra Elizondo She has a Degree in Marketing by Instituto Tecnológico de Estudios Superiores de Monterrey, a Masters Degree in Family Education by Instituto de Enlaces Educativos, in Mexico City. In her avid need of knowledge, she has obtained Certifications in Tourism by the University of Wisconsin-Stout, Cosmetology by Universidad Autónoma de México, Body Language by Lenguaje Corporal Persuasion e Imagen Personal, Mastering the basics of Image Consultancy by The Image Consulting Company and Elements and Principles of Design by Estilo en Imagen in Mexico City. There has been a close collaboration with Tumakeup.TV based in Argentina, helping them out with custom made image webinars; She has her own image column on a local News Paper, writing image articles on a weekly basis. She's currently studying a Master in Public Image Engineering. Active member of AICI Guadalajara Chapter since 2012, VP of Communications on this chapter and Moderator for the Latin American Teleclasses.

7 Sections & Points Required

8 Section I: Professional Preparation A. Attendance at Training Programs, Courses, Seminars or Workshops offered by an AICI CEU provider or other educational providers. Training Company Course Name Dates Days Points The Image Consulting Company Mastering the Basics of Image Consultancy July 25-August 4, Minimum points 2 (20 hours) Subtotal 2 B. Attendance at Seminars & Workshops sponsored by National or International Image Organisations or Associations Sponsor Activity Dates Days Points AICI Conference Persuasive Presentation: Bringing Content to Life May 16, AICI Conference Selling and Coaching Executive Presence May 16, AICI Conference Master the magic of Prints, Stripes & Plaids May 18, Minimum points 1 (10 hours) Subtotal 1

9 C. Business Development Courses, Seminars and Workshops Attended Sponsor Activity Dates Days Points N/A N/A N/A N/A N/A Minimum points 0 Subtotal 0 Total points: 3 Professional Preparation

10 Section II: Business Identity A. Personal Appearance Points 1 B. Business Identity: Business Name / Logo / Business Card / Stationery Points 2 C. Business Promotion: Brochure / Website Points 2 Total points: 5

11 Section III: Consulting Experience Consultations # Client Type of Consultation Date Points 1 Mónica Alejandra Guerra Elizondo Color & Style 2 Aracely Rodríguez Conference: Your Image speaks for you 3 Ana Cecilia Guerra Elizondo Color & Style April 19, 2013 May 10, 2013 May 24, June 6, 2013 June 20, Valeria Villalobos Make-up classes July 2, 4, 9 & 11, Julieta de Loera Conference: The perfect suitcase April 3rd, Total points: 5

12 Section IV: Membership Professional Image Association Membership Association From Month / Year To Month / Year Association of Image Consultants International April, 2013 April, Points Total points: 1

13 Section V: Portfolio Professionalism FLC Committee will assess the professionalism of the portfolio based on: Clarity of the portfolio submitted Organization of the portfolio submitted Completeness of the portfolio submitted Aesthetics of the portfolio submitted Total points:

14 Section VI: Professional Participation in AICI Leadership Points Role in AICI From Month / Year To Month / Year AICI Conference Speaker Support July 12, 2012 June 30, AICI Guadalajara Chapter Educational Day Support Team Points May 30, 2014 May 31, Total points: 2

15 Explaining Each Section

16 Section I A: Attendance at Training Programs, Courses, Seminars or Workshops offered by an AICI CEU provider or other educational providers.

17 by The Image Consulting Company Lula Kiah, AICI CIP Ann Reinten, AICI CIP Section I A

18 The Image Consulting Company (now Style Innovators) Trainers Lula Kiah, AICI CIP VP Education Chicago Chapter Ann Reinten, AICI CIP Past President Melbourne Chapter Section I A

19 Mastering The Basics of Image Consultancy Module 1: Style and Image Development Section I A

20 Mastering The Basics of Image Consultancy Module 1: Style and Image Development Section I A

21 Mastering The Basics of Image Consultancy Module 2: Personalized Color Analysis Section I A

22 Mastering The Basics of Image Consultancy Module 2: Personalized Color Analysis Section I A

23 Mastering The Basics of Image Consultancy Module 3: Creating a Profitable and Sustainable Image Business Section I A

24 Mastering The Basics of Image Consultancy Module 3: Creating a Profitable and Sustainable Image Business Section I A

25 Mastering The Basics of Image Consultancy Module 4: Basic Skin Care and Make-up Section I A

26 Mastering The Basics of Image Consultancy Module 4: Basic Skin Care and Make-up Section I A

27 Section I B: Attendance at Seminars & Workshops sponsored by National or International Image Organisations or Associations

28 2013 AICI Annual Conference Registration Section I B

29 by Judith Rasband AICI Anuuanl Conference May 18, :00pm - 9:00pm by Raleigh Mayer AICI Annual Conference May 16, :00pm - 5:00pm by Sarah Brummitt AICI Annual Conference May 16, :00am - 12 noon Section I B

30 2013 AICI Annual Conference Sarah Brummitt s Conference At the Renaissance Glendale Hotel & Spa Lobby Silvia Guerra, Rossy Garbbez, Sarah Hathorn, Carolina Bejar, Anna Soo Wildermuth and Alejandra Marroquín Gala Awards Dinner Raleigh Mayer s Conference Section I B

31 Section II A: Professional Appearance

32 Promotional Headshot Silvia Leticia Guerra Elizondo VP Communications Guadalajara Chapter Latinamerica Teleclass Moderator Section II A

33 Section II B: Business Identity: Business Name / Logo / Business Card / Stationery

34 Business Name Section II B

35 Logo Brand Registration Document Section II B

36 Business Card Front Back Section II B

37 Stationery: Letter Section II B

38 Stationery: Folder Section II B

39 Stationery: Legal Envelope Section II B

40 Section II C: Business Promotion: Brochure / Website

41 Brochure Section II C

42 Website a. This is what an Image Consultant can do for you There are 10 different images that change every few seconds. Through them, and with few words, I explain what an Image Consultant can do A click to get in Section II C

43 Website b. A click to display each service CV, Frequent doubts,testimonials, Blog, Contact, Client access Linkedin, Facebook and Twitter access Subscription to my blog A welcoming message Section II C

44 Section III: Consulting Experience

45 Client #1 Mónica Alejandra Guerra Elizondo Color & Style Consultancy Section III

46 Client #2 Aracely Rodríguez Conference: Your Image speaks for you Section III

47 Client #3 Ana Cecilia Guerra Elizondo Color & Style Consultancy Section III

48 Client #4 Valeria Villalobos Makeup course Section III

49 Client #5 Julieta de Loera Conference: The perfect suitcase Section III

50 Section IV: Mermbership

51 AICI Membership Invoice Section IV

52 Membership validation Section IV

53 AICI Membership Invoice Section IV

54 Section V: Portfolio Professionalism

55 AICI FLC Portfolio Summary Page - Section Required Section totals Verified SECTION I Professional Preparation 3 3 SECTION II Business Identity 5 5 SECTION III Consulting Experience 5 5 SECTION IV Membership 1 1 SECTION V Portfolio Professionalism 4 SECTION VI Participation in AICI 2 2 *20 points are required for your AICI FLC Portfolio to be approved. Required points are established to ensure professional growth. Although your points may exceed the maximum, include only the points allowed when reporting totals. If you have fewer points than required, put the application aside until you can qualify. Double-check your entries and documentation. All documents scanned or submitted must include your name, the section and subsection number. Submitted information is subject to verification by the AICI First Level Certification (AICI FLC) Committee. Additional supporting documentation may be requested during the review process. Online Portfolios must be submitted to your designated reviewer. You will receive the name of your designated AICI FLC Co-Chair upon approval of your AICI FLC Application. I hereby acknowledge that the information on this application is true and accurate. Signature Date: June 22, 2014

56 NAME ADDRESS Silvia Leticia Guerra Elizondo Frontera 265 Club Campestre Norte Aguascalientes, Ags., México CP PHONE SKYPE silvia@consultoriadeimagen.com.mx siguerrae1 AICI FLC Portfolio Summary Page

57 Section VI: Professional Participation in AICI

58 AICI Conference Speaker Support Certificate Section VI

59 AICI Guadalajara Chapter Educational Day Support Team Certificate Section VI

60 Code of Ethics

61 Code of Ethics Part I

62 Code of Ethics Part II

63 Code of Ethics June 22, 2014 Part III

64 I want to put a dent in the Universe. Steve Jobs Thank you

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