~~ EXCELLENCE IN PERFORMANCE AND DESIGN ~~ Welcome. VoIPon Tel: +44 (0) Fax: +44 (0)

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1 ~~ EXCELLENCE IN PERFORMANCE AND DESIGN ~~ Welcome

2 AGENDA Overview - Who we are - snom Phones overview - Why snomone? snomone Overview - snomone Features & - snomone Advantages Q & A Session

3 Company Profile About Us snom Global footprint - Worldwide HQ Berlin, Germany (founded in 1996) - Product Development & Engineering - Complete Voice Solution: snom PBX & SIP telephones - In 60 countries America s Team HQ Boston, MA - snom sells all products through distributors snom Sales Team: (781) Mike Storella Chief Operating Officer - (ext 6160) - Tom Ostrander Director North American Channel Sales East (ext 6165) - Tommy Lee Director Partner Alliance (ext 6167) - Paul Jamieson Director Carrier Sales - Ray Rodriguez Director CALA sales (ext 6168) - Technical Support Support knowledgebase 2. Open Trouble ticket 3. Live support: (781) option 4 (Boston)

4 Snom 300 series Features Features OCS CERTIFIED SNOM 300 SERIES (available in Black & White) List Price $129 $199 $299 Display 2 x 16 Two line character Two Line w/ Graphical 240 x 128 Backlit LCD Full Duplex Speakerphone Y Y Y Power Over Ethernet (POE) Y Y Y Dual Ethernet 10/100 ports Y Y Y Power Supply included included included SIP IdenHHes/Extensions XML mini browser Y Y Y MicrosoM OCS 2007 R2 Y Y Y support OCS buddy list/presence N N Y mapped display Programable funchon keys LDAP integrahon Y Y Y Integrated Open VPN N N Y Wideband audio G.722 YES, with opronal KlarVoice handset Side Car (42 ext /module x addihonal buxons max.) N Y Y

5 Snom Advanced series Features Features SNOM Advanced SERIES M3 MeeHng Point List Price $279 $349 $259 base + HS $899 $149 addironal HS Display High- res TFT x240 color High- res TFT x272 color 128 x colors 128 x 64 Backlit LCD Full Duplex Speakerphone Y Y Handset Speaker Y Power Over Ethernet (POE) Y Y N/A Y Ethernet ports 2 x Gig- E 2 x Gig- E 1 x 10/100 base 1 x 10/100 Power Supply included included included included SIP IdenHHes/Extensions /Handset (HS) 12 XML mini browser Y Y N/A Y MicrosoM OCS 2007 R2 Y Y N Y support OCS buddy list/presence Y Y N Y mapped display Wireless connechon Wi- Fi plus DECT N Wi- Fi via USB 2.0 Aux USB 2.0 port Up to 300 feet Program funchon keys nav + 2 funcron 5 Talk / standby Hme N/A N/A 8 hrs./ 100 hrs. N/A Handsets per Base StaHon N/A N/A 8 per base N/A Wideband audio G.722 included included N included Side Car Y Y N/A N/A

6 snom Partners (partial list)

7 snom ONE : SIP PBX from snom

8 Why snomone? Born in Co-Developed by snom engineers Originally spun off as a separate Line of Business to Merge back in 2010 Flexible - Works on Microsoft, Linux, and MAC platforms - Multiple languages Optimized with snom phones - Auto provisioning and default configuration with snom phones - Works with other 3 rd party phones after-all it is a SIP. Simple model - Free: Up to 10 extensions: - snomyellow: Up to 20 extensions - snomblue: up to 150 extensions per server - All features enabled

9 snom ONE makes it easier to use snom phones PA1 M3 M snom ONE Most customers want a phone system Competitive features made accessible for all snom devices True plug and play simplifies the setup One support contact reduces maintenance overhead SIP provides access to many complimentary products and services

10 Automatic provisioning of snom phones snom ONE supports the snom multicast PnP mode - No need for DHCP option 66 - Especially suitable for small offices Generates configuration files for snom 300, 320, 360, 370, 820, 821, 870, MeetingPoint, PA1 and snom m3/m9 - No need to generate XML files - Parameters can be set on the PBX web interface No need to touch the endpoint - Provisioning of the buttons from the PBX - End-user can be locked out to minimize the support overhead Address book integration - Phone uses the address book of the PBX - PBX generates XML screens on the fly Setup of buttons - Profiles can be assigned to each extension

11 snom ONE Design Goals Open Standards SIP is the generally accepted standard for making calls Other standards like HTTP, XML, CSTA for maximum openness Proprietary protocols minimized PBX Architecture Deliver a VoIP solution that is optimized with snom phones Call recording, barge in require a media-aware architecture No scripting/programming required, features are ready to be used Cell Phones Practically all employees have cell phones today, lets use them Do everything to make the cell phone valuable in business environment Deal with the limitations of cell phones Security and Stability Real time and business critical require solid software architecture TLS and SRTP are a must-have DoS detection and defense Support for virtualization Multiple interfaces, IPv4 and IPv6 support, NAT solution

12 Cell phones in snom ONE Do everything to leverage cell phone as a business tool Business phone number is the single point of contact (no private exposure) Forking calls to desktop and/or cell phone, time-of-day based routing Cell phone users may be part of inbound groups (ACD, hunt) Inbound-outbound calls Deal with international rates No exposure of cell phone caller-id

13 Available cell phone features Group calls - Calls to ACD or hunt group can also be forked to cell phones - Call acceptance can be programmed - Caller does not hear redirection tones - Suitable for small mobile teams like real estate agents Outbound calling - Using the caller-id of the extension, e.g. for international calls - Callback to cell phone or to PSTN number without connecting the call Switching between desktop and cell phone - User receives forked call on the cell phone - When coming into the office, user can pick up the call on the desktop phone and continue conversation Notifications to cell phone - PBX calls cell phone when new mailbox message available - PBX calls back when an internal extension becomes available (camp on to the cell phone) Wifi-enabled cell phones - Support for a large range of SIP-compliant soft phones - SIP phones are treated like regular SIP desktop devices

14 Support is a reality in today s business life - On the desktop PC - More and more also on mobile devices - systems are very robust and scalable (archive) Receive s as a user - After someone left a voic message (audio file attachment) - When missing a call, including click-to-dial - For all calls made (instead of penciling down numbers) - User-initiated recorded calls - Alarms when phone looses registrations or changes ports Receive s as the administrator - Reports when calls disconnect abruptly and other alarms - Monitoring s (processor usage, call volumes) - CDR reports about trunk activities - Daily summaries of ACD activities

15 Web-attendant console Using standard HTTP/JavaScript for maximum interoperability Large number of buttons for attendants See own calls, conference calls, ACD status Call manipulation (transfer, pickup, )

16 snom ONE : Product Family Product Sales snom ONE blue - boxed software + up to 150 extensions per server snom ONE yellow - boxed software + up to 20 extensions snom ONE free - download/free CD + up to 10 extensions

17 Who needs snom ONE blue? snom ONE blue - Any organisation in the extension region - Multi tenant(up to 5) deployments - High volume home workers - Corporate organisations 17

18 Who needs snom ONE yellow? snom ONE yellow - Up to 20 Extension deployments - Perfect for snom ONE free upgrades - Growing organizations - Companies entering the IP telephony world for the 1 st time - Expansion from a legacy TDM telephone system 18

19 Who needs snom ONE free? snom ONE free extensions - ALL SMB organization sub 10 users - Example: Doctor, dentist, manufacturing etc OR - Used in multi site deployment... 19

20 SnomONE PBX Features Features snomone Free Yellow Blue List Price $0.00 $895 $1495 Number of lines/extensions Up to 10 Up to 20 Up to 150 Auto AXendant included included included Voic included included included Conferencing included included included Hunt Groups included included included Cell phone Redirect included included included Paging Groups included included included Call Barge/Listen in/whisper included included included Call Recording included included included Custom Extensions included included included Music On Hold included included included Auto Provisioning included included included Call Detail Records(CDR) included included included

21 snom ONE Software Box Pricing No Upgrade => Buy Now Will you use 20+?? => Buy Now $895 => $1495 $600 more OR the cost of 4 phones

22 snom ONE Price Position MSRP USD $ Blue line = phones cost 2 Staged cost of PBX $ $1, Sweet Spot below extensions

23 snom ONE Bundles Multiple Phones IP Telephone System

24 QUESTIONS??

25 Company Info Thank you for your time. Copyright snom technology AG. All rights reserved. snom is a registered trademark of snom technology AG and affiliates in Germany, USA and certain other countries and regions. Unless specified otherwise, all trademarks, in particular product names, in this document are legally protected trademarks of snom technology AG. Other trademarks or registered trademarks mentioned in this document are the property of their respective manufacturers or owners. Product specifications contained in this document are subject to change without notice.