Public warning systems use of Advanced SMS

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Julian Walsh
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1 Public warning systems use of Advanced SMS Presented by Morten Gustavsen Morten Gustavsen

2 Experience with Advanced SMS / Cell Br. Target: Establish Public Warning System for Tsunami on west coast of Norway Need: Reach everyone (both inhabitants and visitors) within 2 minutes through multiple channels Cell Broadcast evaluated but found not suitable To long implementation To expensive Would not reach visitors First installation of A-SMS in 2007 One operator (second in 2009) Location based NL-Alert first national initiative in Europe (uses Cell Broadcast for warning) 2

3 What is Public Warning systems? Public warning systems are alert systems which in critical incidents, with no delay, can communicate simultaneously with an unlimited number of citizens through multiple channels. In addition the system should support existing emergency operation processes and help improve these. 3

4 Exposed risks in Poland Extreme temperature Flooding Storms Industrial Earthquake? 4

5 Choice of mobile solutions Technology driven? Where are the real demands? Functionality Process support One size/system fits all? No! Evaluate your specific threats Choose best tool/combinations for YOUR needs 5

6 Exposed risks choice of mobile channels If earthquakes is a risk scenario of major consideration choose Cell Broadcast as number one warning channel! If not choose warning channels based on functional needs and budget Cell Broadcast is definitely the fastest channel But also the most expensive Think also of operator cost (dedicated channel in network reduced capacity) And long implementation How many end-users will you actually reach? Advanced SMS is fast enough for most purposes SMS gives you more functionality Include control of network (for several purposes) 6

7 What do you require from a population alert system given your risks? Functionality Localization accuracy (22) Logistics (National) (23) Logistics (visitors from abroad) (24) Repete (25) Response (26) Follow up (27) Multilingual (28) Opt-in/opt-out (29) Real time confirmation of messages sent (30) Real time confirmation of messages delivered (31) Important y/n 7

8 What do you require from a population alert system? Coverage/efficiency Alert of elderly (32) Alert of blind and weak sighted (33) Alert of hearing disabled (34) Alert of visitors from abroad (35) Communication with national citizens travelling abroad (36) Alert at night (37) Important y/n 8

9 What do you require from a population alert system? Media Enabling of multiple channels (12) Text (13) Voice (14) Instant messaging/social networks (15) Important y/n 9

10 What do you require from a population alert system? Handset Supporting all 2G phones (16) Supporting all 3G phones (17) Handset changes required (18) Battery consumption affected (19) Consistent user interface (20) Manual configuration required (21) Important y/n 10

11 11 A-SMS an example

12 12 Norway = Mountains, fjords and oil They are all risk sources UMS is covering them all

The area In one of the most famous Norwegian fjords (Geiranger fjord on the UN heritage list) a huge mountain slide is threatening the local communities.

13 The area In one of the most famous Norwegian fjords (Geiranger fjord on the UN heritage list) a huge mountain slide is threatening the local communities.a part of a mountain, measuring 100 mill m3 (similar to 10 mill trucks filled with rocks) will most likely slide into the fjord sometime in not so far future causing a huge tsunami, causing destruction of several villages surrounding the fjord. 13

14 The consequence 14 The picture shows a simulation of the tsunami when it strikes the village of Geiranger, only eight minutes after the slide.

15 How to secure civilians exposed to these threats Predictability Monitoring the behaviour of the mountain Being able to predict when the slide will occur Alert When certain threshold is exceeded people are warned All possible channels are used, in particular cell phone to reach the visitors A-SMS Result Normal life is maintained People trust the technology and are able to live a normal life despite the threat 15

16 A-SMS Overview Benefits of using SMS as means for delivering Alerts Every handset supports SMS today Every handset is configured correctly to receive (and send) SMS today Every subscriber knows how to use SMS today The main use for SMS is private person-to-person use => Subscribers have activated SMS reception Subscriber don t want to turn off SMS reception even if receiving unsolicited SMS Massive SMS use => many equipment suppliers => low price Intermediate and final SMS delivery receipt per subscriber is possible 16 A-SMSC Overview 16

.in addition the band-width is far larger Source: Push services for

17 Improved delivery speed Regarding push based messaging, Packet switched is superior over circuit switched technollogy..in addition the band-width is far larger Source: Push services for Dynamic Addresses in 2.5/3G space Southern Methodis University, Dallas and Qualcom Inc., San Diego 17

18 18 A SMS priority options

19 Priority and control of network When a crisis occur traffic may reach 10 times peak traffic! Control of network will make sure congestion is handled without adding delay Intelligent load balance Priority will give you necessary space in network to let important traffic go through All calls/sms/mms to and from 112 will go through Prioritized groups will be allowed to use network Allow citizens access to Alerts and specific Social Media/web-pages Without control of network, congestion will occur and Social Media cannot be used! 19 A-SMSC Overview 19

20 20 User interface

21 Alert application capabilities Multi channel Logistics Location based 21

22 22 Status & response

23 23 Network control

24 Collaboration Different users and with different roles with different functionality and rights 24

25 Summary Evaluate functionality according to need Evaluate technology according to need Choose non-proprietary technology utilizing public networks..in daily use..follows the evolution cycle Control the network Be sure to handle congestion Consider how modern EWS may improve emergency related work 25

26 Conclusion Evaluate YOUR threats Start with the most important elements for YOU Or what you have budget for Let the system grow into a complete system Combine systems/channels to support and enhance your processes Control the network and use it for important communication 26

Below are a few questions you should be asking when planning your communication strategy for potential employee threats:

Below are a few questions you should be asking when planning your communication strategy for potential employee threats: Introduction As an organization, one of your major priorities is keeping the people you employ safe. This can be a difficult task, especially if you aren t prepared. In order to best protect your employees