Building the Business Case for Emergency Notification

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1 Building the Business Case for Emergency Notification Presented by Michelle Gjerde, Marketing Director Amcom Software

2 The Big Picture The fast growing BCM software market includes four components: Business impact assessment tools BC plan development tools Incident management tools Emergency notification Roberta Witty, Gartner Group

3 Challenges Manage BC program company-wide Ensure IT and business units review/update BC/DR plans, often housed in BCM software products Require that IT and businesses units test their plans regularly quarterly or semi-annually for mission critical applications

4 Considerations Outsourced versus onsite Multiple facilities Telecommunications throughput 24 x 7 service and support Security compliance Industry expertise Easy-to-use Flexibility & scalability Professional services consulting, training, roll-out Event versus Emergency Management

5 Where does it make sense? Where communications are mission critical Healthcare, government/military, utilities, finance Risk managers, BC/DR professionals, IT Mission critical communications Communications is important The CYA factor: Today, reporting is critical! Better management decisions based on real-time knowledge!

6 Beyond Emergencies for Day-to to-day Business Continuity Drills and Practice Scenarios On-Call Notification Staffing Shortages Critical IT System Issues Meeting Scheduling Corporate Announcements Individual/Group Messaging Facility Closings & Weather Updates

7 Is it right for me? It is, if. You deal with crisis situations Training and drills can save lives in your business You have a large public (internal and external) Your current communication system is not sufficient You need to organize messages by groups Need to manage recovery plans based on availability and response in real time You have BC/DR plan that needs to be automated Uptime and access time is critical

8 Emergency Notification ROI Emergency Notification ROI Safety first lives saved, employee safety Tangible data points cost and savings People (staff productivity) System downtime (cost per hour) Corporate insurance (reduced rates) Reporting (time to complete reports) Training/drills (process and planning improvements) Legal issues and/or non-compliance fines Build a simple ROI calculator *Short and long term measurements TCO!!

9 ROI Metrics - Examples Major system outage: $6.5M per hour Credit card system: $2.6M per hour Broken ATM: $14,500 per hour Do you know your cost of downtime? Considerations: Size of company? Hourly Revenue? Offsite backup capacity?

10 Industry Drivers: Compliance Mandates NIMS (National Incident Management System) HICS (Hospital Incident Command System) Sarbanes-Oxley NASD 3500 JHACO (Joint Commission) ISO

11 Procedures Message Delivery Response Collection = Managed Event Escalation Monitoring

12 By the end of 2007, 75% of Global 2,000 companies will have emergency notification systems for employee communication in the event of a crisis and as part of disaster recovery plans, according to a recent report by Gartner Inc. -ComputerWorld Enhanced communications and warning systems are one of the top priorities for improving emergency preparedness. The ability to warn citizens of potential hazards and threats, and to corrdinate response and recover to a disaster is critical. -Homeland Security Disaster Preparedness NEMA Report

13 Must Haves in Today s Emergency Notification System Sophistication/Robustness Escalation Response Processing Monitoring and Reporting Application Integration Security, password-based login Vendor financial stability

14 Features that Sell Mission Critical Design Simple and Routine Events Scaleable Sophisticated & Complex Flexible Notification Scenarios Integrated Entire Solution BCP/DR + Database Interface(s) Notification & Response Voice and Data Network Premise or Hosted or All Devices Blended On-Call Schedules Web and Telephony Accessible

15 Our emergency/event notification system paid for itself in only 6 months. Now we know we can t afford to be without it! Janet Olmstead, Gunderson Lutheran

16 Questions? Michelle Gjerde, Marketing Director Amcom Software

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