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1
2 CLOUD COMPUTING Slide 2
3 Provider s Idea of Cloud Storage App Code I.T. Slide 3
4 Consumer s Idea of Cloud Storage Automated IT Flexible Business Low Cost of Operations Reduced Risk Data is always available Slide 4
5 Some Recent Cloud Failures An A company had an 8+ hour outage An N company had 50% of customer data unavailable for months Other related problems Apple Mobile Me days (months?) of issues Google s Gmail down for hours multiple times All result in less than 3-9 s availability Slide 5
6 A Brief History of Cloud Computing HOW WE GOT HERE Slide 6
7 Haven t We Been Here? New terms introduced to maintain hype Outsourced / Managed Service provider Storage Service Provider (Circa 2000) Storage on Demand (Circa 2001) Grid Computing (Circa 2003) Cloud Storage / Computing (Circa 2008) What is the Goal? Storage as a Service Slide 7
8 Service Delivery Models First Generation $ Billions Outsourcing $0 Second Generation Managed Hosting 2000 Today Third Generation Cloud Computing Slide 8
9 What Were the Roadblocks? Consumer Acceptance Cost Technology Immaturity Virtualization Security Management Multi Tenancy Slide 9
10 CLOUD STORAGE MARKET Slide 10
11 Who s Likely To Use Cloud Storage? The same groups who used SSP s Generically, xsp s Service providers Consumers seeking lower cost and higher flexibility The Good News There are a lot more Services to provide Consumers are much more open to the idea Most understand the risks Slide 11
12 Deployment Models Build it yourself Hw: NEC Hydrastor, EMC Atmos, HP ExDS9100, Sun 7000, IBM XIV, etc. Sw: CleverSafe, ParaScale, etc. Buy Solutions =/ (Few Examples Today) Subscribe to a Storage Service Provider Amazon, Nirvanix, Flexiscale, Ctera, others Slide 12
13 What are the elements of Storage as a Service? Optimized Technology Multiple Components Billable Tied to Contract Flexible Subscription Slide 13
14 Producers & Consumer - Connected System Usage Transactions System Metering QoS SLA Application Metering IT Staffs IT Department Business Unit End Users Utility Generators Utility Consumers Slide 14
15 Technology Tenets of Cloud Flexible = Virtualization Secure = Encryption / Key Mgmt. Controlled = Management Cost Effective = Optimized SLA s Billable = Metering Slide 15
16 Underlying Components of Cloud Virtualized Components Compute, Storage, Network Secure, Authenticated Access Certificates, encryption, key management Service Delivery Infrastructure Metering Monitoring & Billing Ability to measure use of resources Remote monitoring and management Chargeback or billing for commercial grids Standards Slide 16
17 Technology Solution Stacks Solution A Solution B Solution C Solution D Web Portal Features Web Portal Provider 1 Enterprise Mgmt Int. Console Management Product B Another 1 Provisioning Event Corr. Acquisition Product C Supplier Z New Development Manual XXX YYY Billing Mediation Monitoring Unix Acctg. Accounting Management API s & Interfaces Management Agents (SNMP, SMI-S Performance, Security Instrumentation Agents Slide 17
18 Where is the Business Today? 1. Online backup Over 60% of Storage 2. Storage for Service providers Over 30% of Total 3. Storage Services for Consumers Remaining <10% Slide 18
19 Technology Adoption Rates Slide 19
20 Demand for Cloud Is Cloud Storage New Spending, or a Reallocation of Storage Spending? Providers would like to think Yes Consumers would like to think No The Answer New Businesses = Maybe Otherwise = Probably a reallocation Slide 20
21 Cloud Computing - Where Are We? Rogers Diffusion of Technology w/ Moore s Chasm Slide 21
22 IT Consumer Interest Cloud Computing Readiness We are deploying Cloud Storage 0% We understand how to use Cloud Storage 6% We are interested in Cloud Storage 20% We are interested in Cloud Services 34% Cloud Technology is Ready Now 23% 0% 5% 10% 15% 20% 25% 30% 35% Slide 22
23 Business Value Integratio n IT Maturity & Investment Model Storage Management Integration Process improvement Chaotic Reactive Proactive Optimized Self Aware Monitor Manage Integrate Optimize Predict Develop & Use IT Services Service Delivery Use Storage as a Service Deliver Storage as a Service Slide 23
24 Bandwidth Cloud Storage Issues Imposes burden on large data sets Security Long term preservation of crypto keys is critical Lack of Standards Management: SNMP, SMI-S??? Data: NFS, CIFS, OSD, XML, XAM??? Slide 24
25 RECOMMENDATIONS Slide 25
26 Supplier - Vendor Recommendation Know your role in the overall value chain Articulate your advantages Help provide integration and flexible components for multiple solution stacks Know where to compete with providers and where to partner
27 Service Provider Recommendation Learn from Other Service Providers Telco s, etc. Leverage Brand Recognition Articulate your Value Create Value Through Integration
28 IT Consumer Recommendation Understand Business requirements Establish Risk / Value Tolerance Establish value for IT and data Perform build vs. buy vs. lease analysis Have specific plan for business function to move into the cloud Understand SLA guarantee remediation Slide 28
29 Deriving $ from the Cloud Revenue depends upon Adoption Adoption depends upon Acceptance Acceptance depends upon proven results Proven results depends upon delivered solutions Solutions depend upon Integration => Integrated proven solutions = $$$ Slide 29
30 Cloud Computing Simplified Slide 30
31 More Information Evaluator Group Website Contact Information Phone: (303) Slide 31
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