RE-IMAGINING THE DATACENTER. Lynn Comp Director of Datacenter Solutions and Technologies

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1 RE-IMAGINING THE DATACENTER Lynn Comp Director of Datacenter Solutions and Technologies

2 IT: Period of Transformation Computer-Centric Network-Centric Human-Centric Focused on Productivity through automation Focused on Cost Reduction through connectivity Focused on Rapid Service Delivery through cloud & devices

3 Which has Seismic Effects on the CIO Business Expectations Consumer-like expectations Tech-savvy outside alternatives CIO on the hook 5x9 s Reliability & Availability New: Public Cloud Economics New: Extreme Flexibility and Agility

4 Datacenter Operations Under Stress Network 2-3 weeks to provision new services 1 Storage 40% data growth CAGR, 90% unstructured 3 Server Average utilization <50% despite virtualization 4 1: Source: Intel IT internal estimate 2: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, : IDC s Digital Universe Study, sponsored by EMC, December : IDC Server Virtualization and The Cloud 2012

5 Legacy Datacenters - Insufficient for the Next Wave RIGID architecture & infrastructure LABOR-INTENSIVE provisioning and maintenance SLOW to stand up new services

6 Re-architect the Datacenter Datacenter Today RIGID. LABOR-INTENSIVE. SLOW Software Defined Infrastructure DYNAMIC. AUTOMATED. FEDERATED Time to Provision New Service: 8+ Weeks 1 Time to Provision New Service: Days/Minutes 1 SERVICE 1: Source: Intel IT internal estimate

7 Re-Architecting for Software Defined Infrastructure Composable Resources Network Storage Server Dynamic, automated Infrastructure

8 Standards based, SW defined Composable Resources Networking: Dynamic, standards based Storage: Storage as a service Server Dynamic resource allocation Firewall server DPI Message Router server OLTP HPC Office Prod. App server server PE Router server Message Router Firewall Hot Warm App Memory App I/O App Compute Pooled Compute Pooled Memory Cold Pooled I/O Virtual fabric Manual to Automated Static, Purpose built to Dynamic, Composable

9 Re-architect the Network Software Defined Network (SDN) MANUAL FIXED HARDWARE DEFINED AUTOMATED FLEXIBLE SOFTWARE DEFINED Standardize. Virtualize. Automate.

10 Re-architect Storage Software Defined Storage Next Gen NVM Accelerators Intelligence for Efficiency and Resiliency Storage SoCs Storage Software Cache Acceleration Software Enterprise Edition for Lustre Tiered for Capacity and Availability Other brands and names are the property of their respective owners.

11 Software Defined Infrastructure: Application driven resources Today Tomorrow: Composable Resources ` App App App Pooled Compute Pooled Memory App Memory I/O Compute Pooled I/O Applications constrained to resources in the box Application-driven allocation of resources for greater efficiency

12 Diversity of Datacenter Workloads Break down silos Automate Services and Infrastructure Simplify deployment and maintenance

13 Breaking down silos Intel Covering the Full Solution Space Efficient Performance Expandable Performance Dense Parallelism (Vector) Dense Efficient (Integer) Greater Efficiency through App Optimization & Arch Consistency

14 Enterprise Portfolio Refresh in next 6 months Today H H Expandable Performance Intel Xeon E7 processor family 6-10 cores, Watts, 32nm Ivy Bridge-EX Watts, 22nm Efficient Performance Dense Efficient (Integer) Intel Xeon E5 processor family 2-6 cores, Watts, 32nm Intel Xeon E3 v3 processor family 2-4 cores, Watts, 22nm Intel Atom S cores, 6 Watts, 32nm Ivy Bridge-EP 4-12 cores, Watts, 22nm Avoton 5-20 Watts, 22nm Dense Parallelism (Vector) Intel Xeon Phi Coprocessors cores, Watts, 22nm

15 Automate Services and Infrastructure Physically-oriented security: Air gaps for security zones, 1:1 workload to system relationships, limited threats Automated compliance to SLA Automated audit Automated Geo-fencing Independent Telemetry, Metrics & Sensors Utilization Automated workload placement Automated power/cooling Power Delivery Cooling & Airflow

16 Automate Services and Infrastructure Power Management 40% More rack density Intel Xeon processor-based servers with Intel Node Manager firmware Power management consoles with Intel Data Center Manager software 15-17% Reduction in datacenter power

17 Automate Services and Infrastructure Trust and compliance Visibility Control Compliance VM Policy: sensitive FISMA VM requires trusted host, requires US host VM IT manager IT manager HW based platform integrity Store/report location Trust status and asset descriptor control virtual workloads Trust status and asset descriptor assert policy Verify controls

18 The End Game Agility Automation Efficiency From silos to standards based software on high-volume servers Ongoing security & operational telemetry assists automation

19 Intel s Unmatched Assets Most Energy Efficient Transistors Architecture Consistency Software Compatibility Workload Optimized Silicon Technology Portfolio Global Ecosystem

20

21 Client to Cloud Security Demo SEIM Logs and Shows events Uses McAfee epo to enforce security policies across data centers & client devices Demonstrates use of Intel TXT for enhanced server integrity 1 Trapezoid Highlights extracts TXT client policy enforcement & integrity using McAfee Deep Defender values and uses them as trust Video control Demo: triggers Trust Control Trust Data Placed in EPO McAfee epo Policy Management epo Serves as Policy Enforcer Migration to Trusted Server is OK Web Apps Migration to Untrusted Server is Restricted Trust Data from vsphere Intel TXT Integrity Server-Side Enforcement Web Apps Non-Intel TXT Policy Enforcement Configuration and Event Data to EPO Enforce policies: 1. Block access to trusted host workloads from low integrity clients 2. Block access from High integrity clients to workloads on untrusted host Policy to Client Trusted Client is allowed access only to apps on Trusted Servers Client-Side Enforcement McAfee Deep Defender Integrity 1 Integrating McAfee epolicy Orchestrator (epo) with Intel TXT requires custom integration work

22 Legal Disclaimers All products, computer systems, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice. Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. Go to: Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request. Intel Virtualization Technology requires a computer system with an enabled Intel processor, BIOS, virtual machine monitor (VMM). Functionality, performance or other benefits will vary depending on hardware and software configurations. Software applications may not be compatible with all operating systems. Consult your PC manufacturer. For more information, visit No computer system can provide absolute security under all conditions. Intel Trusted Execution Technology (Intel TXT) requires a computer system with Intel Virtualization Technology, an Intel TXT-enabled processor, chipset, BIOS, Authenticated Code Modules and an Intel TXT-compatible measured launched environment (MLE). Intel TXT also requires the system to contain a TPM v1.s. For more information, visit Intel, Intel Xeon, Intel Atom, Intel Xeon Phi, Intel Itanium, the Intel Itanium logo, the Intel Xeon Phi logo, the Intel Xeon logo and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others. Copyright 2013, Intel Corporation. All rights reserved.

23 Apache Hadoop Performance Test Configuration 4 hours to 7 minutes Cluster Configuration 1 Head Node (name node, job tracker) 10 Workers (data nodes, task trackers) 10-Gigabit Switch: Cisco Nexus 5020 Software Configuration Intel Distribution for Apache Hadoop Apache Hadoop RHEL 6.3 Oracle Java 1.7.0_05 Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Head Node Hardware 1 x Dell r710 1U servers Intel: 2x3.47GHz Intel Xeon processor X5690 Memory: 48G RAM Storage: 10K SAS HDD Intel Ethernet 10 Gigabit SFP+ Intel Ethernet 1 Gigabit Worker Node Hardware 10 x Dell r720 2U servers Intel: 2 x 2.90Ghz Intel Xeon processor E Memory: 128G RAM Storage: 520 Series SSDs Intel Ethernet 10 Gigabit SFP+ Intel Ethernet 1 Gigabit

24 Strategy: Re-architect the Datacenter Datacenter Today Software Defined Infrastructure Idea for service IT scopes Needs Balance user demands SERVICE Automated Services Orchestrated SW components assembled Private Public Manually configure devices Set up compute, storage & network services Service running Infrastructure resources composed Internet of things Service running Automated Time to Provision New Service: 8+ Weeks 1 1: Source: Intel IT internal estimate Time to Provision New Service: Days/Minutes 1

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