Denmark the New North European DC Hub

Transcription

1 Denmark the New North European DC Hub Neutral Peering Days 2018 The Hague Katrine Hagege Jørn Thorgård

2 What is Invest in Denmark? Denmark s national investment promotion agency Integrated part of the Trade Council under the Ministry of Foreign Affairs Based on a strong global and regional Danish set-up 60 employees (half in Denmark and half abroad) Investment Managers abroad Project Managers at home Approximately successful investment projects per year jobs

3 What is Invest in Denmark? Plus lots of local experts and service providers

4 Invest in Denmark is a partner all the way Before During After Information gathering and analysis Market overview Benchmarking services Mapping potential partners, costumers and service providers Identifying business and funding opportunities Industry insights Business establishment Practical assistance General advice on legal, financial and corporate structure matters Fact-finding Land and property search Introductory meetings with business clusters and public authorities Expansion and retention Expansion support Identify new business opportunities Aftercare

5 Why Denmark? - Politically stable DKK pegged to the Euro AAA rated Heavy public investments Business Charts No. 2 Least Corrupt Country Transparency International Corruption Perceptions Index 2017 Business Charts No. 6 in the Global Entrepreneurship and Development Index Global Entrepreneurship and Development Institute Geographically Stable climate and no natural disasters Well situated for a Nordic Hub: Natural gateway to Scandinavia, the Baltics and Northern Europe No. 1 for Fast Construction Permits in Europe World Bank 2017 No. 1 in Europe for Ease of Doing Business World Bank 2017 No. 7 in the World for Doing Business Forbes Magazine 2017 No. 6 in the EU on the Global Competitiveness Index World Economic Forum Global One of the most flexible labour markets in the world IMD, 2016

6 New North European DC Hub What a guy from Ireland predicted in 2014 regarding Denmark: You will. become the back-up of the huge data center capacity concentrated in Ireland 1.. become much more directly connected to US and Ireland 2.. become a strategic north European digital hub 3.

7 1. Hyperscale DC Hub? Sweden Apple 1 Google 1 Facebook Apple 2 Google 2 Germany

8 Apple to Invest 2.5 Billion in Two Danish Data Centres This significant new investment (the Viborg site) represents Apple s biggest project in Europe to date. We re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet. Tim Cook, CEO, Apple

9 Facebook Chooses Denmark to Build Data Centre for the Future This one [data centre] will be powered by 100% renewable energy and support thousands of jobs in the community over the next few years. (..) this data centre will help make sure Facebook keeps running smoothly for all of you. Thanks for having us, Odense! Mark Zuckerberg, CEO, Facebook

10 Google buys two giant land sites in Aabenraa and Fredericia in Denmark

11 Cloud and Colo Expansion Expansion by cloud and colo providers is beyond the home market needs - means data providers use Danish facilities for hosting. Economic stability and an innovative and effective professional culture make Denmark an ideal place to conduct business. (..) In Denmark we can further pursue cutting-edge green solutions that are central to Interxion s strategy business. Peder Bank, Managing Director, Interxion Nordic We have seen a very interesting development in the Danish market over the last couple of years due to a successful national strategy to prioritise and invest in fibre connections and the right energy setup. Denmark has recognised the potential of the data centre market and is well-placed due to its central location close to Germany and the rest of mainland Europe. Gisle M. Eckhoff, CEO, DigiPlex

12 2. More direct connection to US and Ireland?

13 New Digital Hiways to the US and UK/Ireland

14 Subsea Fiber Optic Cable Connectivity TAT-14 (Transatlantic) Leg 1) Blaabjerg (DK) New Jersey (US) Leg 2) Blaabjerg (DK) Katwijk (NL) Norden (D) Bude (UK) New Jersey (US) Atlantic Crossing 1 (Transatlantic) Leg 1) Sylt (D) Brookhaven NY (US) Leg 2) Sylt (D) Beverwijk (NL) Whitesands Bay (UK) Brookhaven NY (US) DANICE Blaabjerg (DK) Landeyjasandur (ISL) PANGEA (DK-UK-NL) Leg North) Fanø/Måde (DK) Redcar (UK) COBRA Esbjerg (DK) Eemshaven (NL) Expected Q AquaComm Projects Havfrue: New Jersey (US) Blaabjerg (DK) North Sea Connect: Esbjerg (DK) Dublin (IRL) Expected Q4 2019

15 3. Digital Hub Status?

16 Internet Exchange - Esbjerg Objectives Provide a world-leading Internet Exchange point for the mutual benefit of its member. Existing and future submarine fiber-optic cables. Existing and future submarine fiber-optic cables. Leading IX in Northern Europe. Why Extremely well connected to the core internet (terrestrial and submarine cables). Connections to: Connections US, Holland, Germany, to: UK, Irland and Island. US, The Nederlands, Germany, UK, Irland and Island. Low latency to other major Internet hubs. Support from national carries and large eyeball holders in Denmark.

17 Further Cloud and Colo Expansion? Expansion by cloud and colo providers is beyond the home market needs - means data providers use Danish facilities for hosting. FLAPe

18 Denmark have Reliable and Competitive Green Power Most reliable power grid in Europe (after Luxembourg) Connected both to the main European and the Nordic Backbone Grids Fully redundant N-1-1 connections and sufficient power on site (60/150/400 kv grids) Power links to Norway, Sweden, Germany and soon also to the Netherlands 72% renewable energy in the power mix The Nord Pool power market is the most competitive in Europe Source: Energinet

19 Denmark is competitative on power price Ireland Interruption time 15 0 Finland Italy Portugal Norway Sweden 100 UK France Spain 50 Austria The Netherlands Germany Belgium Denmark Luxembourg Power grid costs

20 Land for Large Scale Sites Available at a Low Price Area 43,094 km2 (The Netherlands: 41,543 km2) Population density (population/m 2) Terrain 131 Denm ark is generally flat with a few gently rolling plains (The Netherlands: 407)

21 Dark Fibre Capacity Denmark / North Europe Plenty of dark fibre spare capacity available 96 or 144 pair fibre cables connecting the Nordic countries with central Europe through Denmark Only 50% of the capacity is utilized (estimate) High speed connectivity: n* 10 Gbps up to n* 100 Gbps connections are available

22 New North European DC Hub What a guy from Ireland predicted in 2014 regarding Denmark: You will. become the back-up of the huge data center capacity concentrated in Ireland 1.. become much more directly connected to US and Ireland 2.. become a strategic north European digital hub 3.?

23 Meaning - Denmark is a world class Data Centre hub! Very close to the Central Europe market Low latency and excellent fibre connectivity Gateway to the Nordics 99,997% power grid uptime Political, economic and environmental security & stability Large scale sites available Competitive electricity prices Cool climate 100% electricity available from renewable sources No. 1 in Europe for fast building permits

24 Questions? Joern Thorgaard Special Advisor Katrine Hagege Investment Manager indk@um.dk Denmark