30%: Annual growth in Data; 0%: Annual Growth in budgets How Do You Manage? Parag Pithia, Information Management Software, IBM, India/SA
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1 IBM Data Management 30%: Annual growth in Data; 0%: Annual Growth in budgets How Do You Manage? Parag Pithia, Information Management Software, IBM, India/SA 1
2 The Information Challenge
3 Addressing the Data Challenges High Availability improve performance Downtime costs can amount up to 16% of revenue in some industries. Ease of Manageability self-configuring, self-healing, selfoptimizing and self-protecting Improving workforce effectiveness is one of the top 3 CIO priorities* Flexibility & Scalability Meet Current and Future Needs Delivering projects that enable future growth is one of the top 3 CIO strategies* Security & Compliance Secure data, reduce risks and audit deficiencies 84% of security breaches come from internal sources Which of these are top of mind in your organization? Sources: CIO Magazine survey 2007; IBM Tivoli Market needs and profiling study 2005; The Costs of Enterprise Downtime: NA Vertical Markets 2005" Information Research; IBM Market Intelligence
4 The IT Spending Climate IT budgets flat or declining Data volumes still growing Increasing cost of managing data businesses should prepare now for cutting IT costs, and the data management discipline is one area that affords numerous opportunities for reducing and controlling costs. In most cases, the cost of implementing the steps will be far outweighed by the savings that can be realized. Source:
5 When you hear data management & IBM, what do you think?
6 Performance Manageability Security Reliability Ease of Use Governance 6
7 Do you also think about IBM delivering lowest cost of operation?...let us show you the IBM way 7
8 Save 30% on storage costs when compared to other databases * Based on Internal IBM tests. 8
9 Get more from your Servers 9
10 DB2 for z/os & System z The Undisputed Leader Agility Performance Compliance Efficiency Trusted Platform for SOA DB2 purexml for seamless and efficient integration of XML & relational data Improved performance for dynamic warehousing and OLTP requirements Industry s Highest Level of Availability & Scalability Unmatched availability for utility class information access Rapid and non-disruptive scalability for variable mission critical requirements Unmatched Risk and Compliance Management New security capabilities for greater control and business flexibility Improved auditing and accountability Lowest Operating Cost Reduced operating costs through z/os and ziip engine exploitation Superior environmental efficiency - power, cooling, and space 10
11 Unlimited Capacity Latest IBM Database Innovation IBM DB2 PureScale Buy only what you need, add capacity as your needs grow Application Transparency Avoid the risk and cost of application changes Continuous Availability Deliver uninterrupted access to your data with consistent performance Learning from the undisputed Gold Standard for reliability and scalability... System z 11
12 Meet Service Level Objectives with High Availability One of the major advantages of DB2 is that we get a disaster recovery solution for our SAP system with HADR at no extra cost. Gustav Elias, Austrian Railways 12
13 Get More from Your Storage up to 83% helps us minimize storage costs and increase performance Jean Holley, CIO, Tellabs, Inc. 13
14 Easier database administration 14
15 Get MORE from your staff 15
16 Get More from Your Database Great Performance without Tuning DB2 and InfoSphere Warehouse can tune itself so you don t have to worry about the database. Easier administration means IT Staff can focus on high-value tasks Lower administration costs DB2 9.7 minimizes down time... DB2 9.7 enables us to maintain higher database availability DB2 9.7 allows Soprano to focus on customer features... Dr Richard Favero, CEO, Soprano Design (Australia)
17 Get More from Your Database Easy to Use = Fewer Administrative Resources DBA Survey*: An average of 7 minutes of admin time per week * Uptime Survey by Manage thousands of locations Many customers average 2,000 servers per DBA Large retailer manages 10,000 servers with 6 DBA s Without thousands of DBAs 17
18 DB2 Needs Less Staff on System p DB Oracle Database 27.9 Microsoft SQL Server 0.0 Not Available on System p Source: Solitaire Interglobal Ltd Whitepaper: DB2 Performance on IBM System p and System x
19 DB2 s automated administration features are going to save me 30% to 35% of my support costs. Bob Maddocks, Maddocks Systems 19
20 Easier Than Ever to Move to DB2 Move Your Applications to DB2 9.7 Easily "To move our application to DB2 9.5 would have taken an estimated two-year effort. We were thrilled to see it took only ONE WEEK to move it to DB2 9.7 Paolo Juvara, CTO, Openbravo 20
21 Use Oracle Database skills with DB2 21
22 IBM SolidDB Universal Cache Accelerates virtually all leading RDBMs for extreme speed SolidDB Universal Cache App App App Universal Cache IBM Announces Industry's First Universal Database Cache An industry first, soliddb Universal Cache relies on relational, in-memory database software to accelerate IBM's own DB2 and Informix Dynamic Server, as well as Having the ability to process 1 million busy-hour call attempts per CPU and to also have Carrier Grade availability, was a major challenge for Iskratel NGN/IMS fully featured Call Server. The extreme performance and data resilience of soliddb has proven to be a solid foundation for our extreme requirements. - Iskratel Director of Products and Solutions Over 3,000,000 soliddb deployments worldwide
23 On average, data repositories increases by 50% annually. 1 Source: Noel Yuhanna, Forrester Research Database Archiving Remains An Important Part Of Enterprise DBMS Strategy, Q3 2007
24 The Data Multiplier Effect 500 GB Development 500 GB Production 500 GB Test 500 GB Backup 3 TB Total 500 GB User Acceptance 500 GB Disaster Recovery Actual Data Burden = Size of production database + all replicated clones
25 Control Data Growth & Improve Application Performance Production Archives Historical Restored Current Archive Restore Reference Data Historical Data Universal Access to Application Data Application ODBC / JDBC XML Report Writer Archiving is an intelligent process for moving inactive or infrequently accessed data that still has value, while providing the ability to search and retrieve the data
26 Have a Data Growth Problem?.reduces cost by Millions of dollars by taming data growth with archiving
27 Application Retirement/Decommissioning Remove an application or system from active service But Retain access to its business-critical data Retire an application Consolidate redundant systems into single enterprise standard Migrate portfolio to lower-cost platform Consolidate and eliminate unsupported databases and versions Before Decommissioning After Decommissioning Archive Files 27
28 Protecting Privacy through Masking Your Credit Card Your Credit Card GOOD THRU > 12/09 EUGENE V. WHEATLEY Before Masking GOOD THRU > 12/09 SANFORD P. BRIGGS After Masking 28
29 Meet Service Level Objectives with High Availability would definitely recommend Optim for Test Data Management as a solution for data extraction and import...optim s data masking capabilities protect privacy in our development and testing environments. Katri Savolainen, Arek Oy, Project Manager
30 IBM is the only vendor who can offer: A comprehensive foundation across any platform scalable to any transaction and data volume for any workload and data format Broadest & deepest Integrated Data Management portfolio to manage data across the most diverse set of platforms & business application needs Leading edge database innovations to provide breakthrough performance and time to value for leveraging all business data Workload Optimized Systems to provide the highest performance while cutting costs Application and technology partnerships to deliver complementary value to our mutual clients 30
31 When you hear data management & IBM, what do you think?...has the answer changed?
32 Thank You
33 Disclaimer The information on features in development is intended to outline our general product direction and it should not be relied on in making a purchase decision. The information on the features in development is for informational purposes only and may not be incorporated into any contract. The information on the features in development is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described in our products remains at our sole discretion. The information contained in this presentation is provided for informational purposes only. Although efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided "as is", without warranty of any kind, express or implied. In addition, this information is based on IBM S current product plans and strategy and represent IBM'S goals and objectives only, and are subject to change or withdrawal by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other documentation. Nothing contained in this presentation is intended to, or shall have the effect of creating any warranty or representation from IBM (or its affiliates or their suppliers and/or licensors); or altering the terms and conditions of the applicable license agreement governing the use of IBM software. 33
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