Pervasive Insight. Mission Critical Platform

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2 Empowered IT Pervasive Insight Mission Critical Platform Dynamic Development Desktop & Mobile Server & Datacenter Cloud

3 Over 7 Million Downloads of SQL Server 2008 Over 30,000 partners are offering solutions In Leaders Quadrant in Gartner Magic Quadrants for DW & BI* Leading Performance Benchmarks: TPC-H, TPC-E, & Applications SQL Server is the Fastest Growing Relational Database WW+ SQL Server has the Fewest Vulnerabilities of Any Enterprise DB# *Source: Gartner Magic Quadrant for Business Intelligence Platforms, 2008 & Gartner Magic Quadrant for Data Warehouse DBMS, Source: Worldwide Relational Database Management Systems 2007 Vendor Shares, Carl W. Olofson, IDC, June 2008 #Source: NIST National Vulnerability Database

4 Managed Self-Service BI Multi-Server Management Virtualization & Live Migration MPP support for 10s to 100s TB DW Highly scalable appliances Seamless integration with Microsoft BI Scalable relational database platform Consistent, familiar model & tools Self-managed, highly available cloud services

5 Trusted, Scalable Platform IT & Developer Efficiency Managed Self-Service BI Enterprise-level security, scalability High-scale, complex event processing Data consistency across heterogeneous systems Multi-server management Virtualization & Live Migration Accelerated development & deployment Self-service analytics Self-service reporting Streamlined collaboration & management Comprehensive Platform for IT Value MPP support for 10s-100s TB DW Highly scalable appliances Seamless BI Integration Scalable relational database platform Consistent, familiar model & tools Self-managed, highly available cloud service

6 PowerPivot for Excel PowerPivot for SharePoint Analyzing Massive Data Volumes in Excel With a few mouse clicks, a user can create and publish intuitive and interactive self-service analysis solutions.

7 Today Tomorrow Control server sprawl with 1 to many management setup is fast and easy Manage capacity through policies save time, optimize resources Single unit of deployment increase deployment and upgrade efficiency

8 Virtual Machine Virtual Machine User Cluster Node 1 Configuration Memory Content Sync Data VHD Cluster Node 2 Network Storage

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10 Relational Database as a service Easy provisioning and deployment Auto High availability and fault tolerant Self-managing and selfhealing Database as a utility with pay as you grow scaling Rely on Businessready SLAs Enable multi-tenant solutions Manage multiple servers Build cloud-based database solutions on a familiar relational model Build on existing developer skills and familiar Transact-SQL syntax Explore new data application patterns

11 Comprehensive data platform with highest service levels for missioncritical workloads Built-in security, availability, and scale Coupled with robust business intelligence offerings Top Features in 2008 Resource Governor Data Compression Transparent Data Encryption Database Mirroring Enhancements Scale-out BI New Features in R2 Application and Multi-Server Management for up to 25 instances PowerPivot for SharePoint Analysis Services In-memory BI Master Data Services Data Compression with Unicode UCS-2 support

12 New edition for the datacenter Highest levels of scalability for large application workloads Aligns with Windows Server Priced by processor, no additional costs for multi-core Key Capabilities Scale-up across workloads Supports largest SMP hardware (up to 256 logical processors) High-Scale CEP Deployments w/streaminsight Financial Services, Web Analytics High-scale Multi-Instance Mgmt. Central collection and reporting of database resource utilization for capacity planning Unlimited Virtualization Can be combined with multiinstance management benefits for server consolidation

13 What s new, what s different Standard Enterprise Datacenter Memory 64GB RAM 2TB RAM OS Max CPU Support Virtualization Licensing 4 Procs Up to 8 Procs Virtualization 1 VM/ license Virtualization 4 VM/ license >8 Procs Up to 256 logical procs Max. Virtualization Virtualization Support OLTP & Multi-Server Mgt. Business Intelligence Hyper-V Live Migration Hyper-V Live Migration Hyper-V Live Migration Backup Compression (new from Enterprise) Can be a managed instance Componentized Reports (SSRS) Advanced Visualization (maps) Unicode UCS-2 Compression Control Point for up to 25 managed instances PowerPivot for SharePoint Master Data Services Unicode UCS-2 Compression Control Point to manage max. number of instances PowerPivot for SharePoint Master Data Services

14 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.