Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.

Transcription

1 Privacy Plicy We are very delighted that yu have shwn interest in ur enterprise. Data prtectin is f a particularly high pririty fr the management f the Frmat Messtechnik GmbH. The use f the Internet pages f the Frmat Messtechnik GmbH is pssible withut any indicatin f persnal data; hwever, if a data subject wants t use special enterprise services via ur website, prcessing f persnal data culd becme necessary. If the prcessing f persnal data is necessary and there is n statutry basis fr such prcessing, we generally btain cnsent frm the data subject. The prcessing f persnal data, such as the name, address, address, r telephne number f a data subject shall always be in line with the General Data Prtectin Regulatin (GDPR), and in accrdance with the cuntry-specific data prtectin regulatins applicable t the Frmat Messtechnik GmbH. By means f this data prtectin declaratin, ur enterprise wuld like t infrm the general public f the nature, scpe, and purpse f the persnal data we cllect, use and prcess. Furthermre, data subjects are infrmed, by means f this data prtectin declaratin, f the rights t which they are entitled. As the cntrller, the Frmat Messtechnik GmbH has implemented numerus technical and rganizatinal measures t ensure the mst cmplete prtectin f persnal data prcessed thrugh this website. Hwever, Internet-based data transmissins may in principle have security gaps, s abslute prtectin may nt be guaranteed. Fr this reasn, every data subject is free t transfer persnal data t us via alternative means, e.g. by telephne. 1. Definitins The data prtectin declaratin f the Frmat Messtechnik GmbH is based n the terms used by the Eurpean legislatr fr the adptin f the General Data Prtectin Regulatin (GDPR). Our data prtectin declaratin shuld be legible and understandable fr the general public, as well as ur custmers and business partners. T ensure this, we wuld like t first explain the terminlgy used. In this data prtectin declaratin, we use, inter alia, the fllwing terms: a) Persnal data Persnal data means any infrmatin relating t an identified r identifiable natural persn ( data subject ). An identifiable natural persn is ne wh can be identified, directly r indirectly, in particular by reference t an identifier such as a name, an identificatin number, lcatin data, an nline identifier r t ne r mre factrs specific t the physical, physilgical, genetic, mental, ecnmic, cultural r scial identity f that natural persn. b) Data subject Data subject is any identified r identifiable natural persn, whse persnal data is prcessed by the cntrller respnsible fr the prcessing. c) Prcessing Prcessing is any peratin r set f peratins which is perfrmed n persnal data r n sets f persnal data, whether r nt by autmated means, such as cllectin, recrding, rganisatin, structuring, strage, adaptatin r alteratin, retrieval, cnsultatin, use, disclsure by transmissin, disseminatin r therwise making available, alignment r cmbinatin, restrictin, erasure r destructin. 1

2 d) Restrictin f prcessing Restrictin f prcessing is the marking f stred persnal data with the aim f limiting their prcessing in the future. e) Prfiling Prfiling means any frm f autmated prcessing f persnal data cnsisting f the use f persnal data t evaluate certain persnal aspects relating t a natural persn, in particular t analyse r predict aspects cncerning that natural persn's perfrmance at wrk, ecnmic situatin, health, persnal preferences, interests, reliability, behaviur, lcatin r mvements. f) Pseudnymisatin Pseudnymisatin is the prcessing f persnal data in such a manner that the persnal data can n lnger be attributed t a specific data subject withut the use f additinal infrmatin, prvided that such additinal infrmatin is kept separately and is subject t technical and rganisatinal measures t ensure that the persnal data are nt attributed t an identified r identifiable natural persn. g) Cntrller r cntrller respnsible fr the prcessing Cntrller r cntrller respnsible fr the prcessing is the natural r legal persn, public authrity, agency r ther bdy which, alne r jintly with thers, determines the purpses and means f the prcessing f persnal data; where the purpses and means f such prcessing are determined by Unin r Member State law, the cntrller r the specific criteria fr its nminatin may be prvided fr by Unin r Member State law. h) Prcessr Prcessr is a natural r legal persn, public authrity, agency r ther bdy which prcesses persnal data n behalf f the cntrller. i) Recipient Recipient is a natural r legal persn, public authrity, agency r anther bdy, t which the persnal data are disclsed, whether a third party r nt. Hwever, public authrities which may receive persnal data in the framewrk f a particular inquiry in accrdance with Unin r Member State law shall nt be regarded as recipients; the prcessing f thse data by thse public authrities shall be in cmpliance with the applicable data prtectin rules accrding t the purpses f the prcessing. j) Third party Third party is a natural r legal persn, public authrity, agency r bdy ther than the data subject, cntrller, prcessr and persns wh, under the direct authrity f the cntrller r prcessr, are authrised t prcess persnal data. k) Cnsent Cnsent f the data subject is any freely given, specific, infrmed and unambiguus indicatin f the data subject's wishes by which he r she, by a statement r by a clear affirmative actin, signifies agreement t the prcessing f persnal data relating t him r her. 2

3 2. Name and Address f the cntrller Cntrller fr the purpses f the General Data Prtectin Regulatin (GDPR), ther data prtectin laws applicable in Member states f the Eurpean Unin and ther prvisins related t data prtectin is: Frmat Messtechnik GmbH Im Schlehert Karlsruhe Germany Phne: inf@frmat-messtechnik.de Website: 3. Cllectin f general data and infrmatin The website f the Frmat Messtechnik GmbH cllects a series f general data and infrmatin when a data subject r autmated system calls up the website. This general data and infrmatin are stred in the server lg files. Cllected may be (1) the brwser types and versins used, (2) the perating system used by the accessing system, (3) the website frm which an accessing system reaches ur website (s-called referrers), (4) the sub-websites, (5) the date and time f access t the Internet site, (6) an Internet prtcl address (IP address), (7) the Internet service prvider f the accessing system, and (8) any ther similar data and infrmatin that may be used in the event f attacks n ur infrmatin technlgy systems. When using these general data and infrmatin, the Frmat Messtechnik GmbH des nt draw any cnclusins abut the data subject. Rather, this infrmatin is needed t (1) deliver the cntent f ur website crrectly, (2) ptimize the cntent f ur website as well as its advertisement, (3) ensure the lng-term viability f ur infrmatin technlgy systems and website technlgy, and (4) prvide law enfrcement authrities with the infrmatin necessary fr criminal prsecutin in case f a cyberattack. Therefre, the Frmat Messtechnik GmbH analyzes annymusly cllected data and infrmatin statistically, with the aim f increasing the data prtectin and data security f ur enterprise, and t ensure an ptimal level f prtectin fr the persnal data we prcess. The annymus data f the server lg files are stred separately frm all persnal data prvided by a data subject. 4. Cntact pssibility via the website The website f the Frmat Messtechnik GmbH cntains infrmatin that enables a quick electrnic cntact t ur enterprise, as well as direct cmmunicatin with us, which als includes a general address f the s-called electrnic mail ( address). If a data subject cntacts the cntrller by e- mail r via a cntact frm, the persnal data transmitted by the data subject are autmatically stred. Such persnal data transmitted n a vluntary basis by a data subject t the data cntrller are stred fr the purpse f prcessing r cntacting the data subject. There is n transfer f this persnal data t third parties. 5. Rutine erasure and blcking f persnal data 3

4 The data cntrller shall prcess and stre the persnal data f the data subject nly fr the perid necessary t achieve the purpse f strage, r as far as this is granted by the Eurpean legislatr r ther legislatrs in laws r regulatins t which the cntrller is subject t. If the strage purpse is nt applicable, r if a strage perid prescribed by the Eurpean legislatr r anther cmpetent legislatr expires, the persnal data are rutinely blcked r erased in accrdance with legal requirements. 6. Rights f the data subject a) Right f cnfirmatin Each data subject shall have the right granted by the Eurpean legislatr t btain frm the cntrller the cnfirmatin as t whether r nt persnal data cncerning him r her are being prcessed. If a data subject wishes t avail himself f this right f cnfirmatin, he r she may, at any time, cntact any emplyee f the cntrller. b) Right f access Each data subject shall have the right granted by the Eurpean legislatr t btain frm the cntrller free infrmatin abut his r her persnal data stred at any time and a cpy f this infrmatin. Furthermre, the Eurpean directives and regulatins grant the data subject access t the fllwing infrmatin: the purpses f the prcessing; the categries f persnal data cncerned; the recipients r categries f recipients t whm the persnal data have been r will be disclsed, in particular recipients in third cuntries r internatinal rganisatins; where pssible, the envisaged perid fr which the persnal data will be stred, r, if nt pssible, the criteria used t determine that perid; the existence f the right t request frm the cntrller rectificatin r erasure f persnal data, r restrictin f prcessing f persnal data cncerning the data subject, r t bject t such prcessing; the existence f the right t ldge a cmplaint with a supervisry authrity; where the persnal data are nt cllected frm the data subject, any available infrmatin as t their surce; the existence f autmated decisin-making, including prfiling, referred t in Article 22(1) and (4) f the GDPR and, at least in thse cases, meaningful infrmatin abut the lgic invlved, as well as the significance and envisaged cnsequences f such prcessing fr the data subject. Furthermre, the data subject shall have a right t btain infrmatin as t whether persnal data are transferred t a third cuntry r t an internatinal rganisatin. Where this is the case, the data subject shall have the right t be infrmed f the apprpriate safeguards relating t the transfer. If a data subject wishes t avail himself f this right f access, he r she may, at any time, cntact any emplyee f the cntrller. c) Right t rectificatin Each data subject shall have the right granted by the Eurpean legislatr t btain frm the cntrller withut undue delay the rectificatin f inaccurate persnal data cncerning him r her. Taking int accunt the purpses f the prcessing, the data subject shall have the right 4

5 t have incmplete persnal data cmpleted, including by means f prviding a supplementary statement. If a data subject wishes t exercise this right t rectificatin, he r she may, at any time, cntact any emplyee f the cntrller. d) Right t erasure (Right t be frgtten) Each data subject shall have the right granted by the Eurpean legislatr t btain frm the cntrller the erasure f persnal data cncerning him r her withut undue delay, and the cntrller shall have the bligatin t erase persnal data withut undue delay where ne f the fllwing grunds applies, as lng as the prcessing is nt necessary: The persnal data are n lnger necessary in relatin t the purpses fr which they were cllected r therwise prcessed. The data subject withdraws cnsent t which the prcessing is based accrding t pint (a) f Article 6(1) f the GDPR, r pint (a) f Article 9(2) f the GDPR, and where there is n ther legal grund fr the prcessing. The data subject bjects t the prcessing pursuant t Article 21(1) f the GDPR and there are n verriding legitimate grunds fr the prcessing, r the data subject bjects t the prcessing pursuant t Article 21(2) f the GDPR. The persnal data have been unlawfully prcessed. The persnal data must be erased fr cmpliance with a legal bligatin in Unin r Member State law t which the cntrller is subject. The persnal data have been cllected in relatin t the ffer f infrmatin sciety services referred t in Article 8(1) f the GDPR. If ne f the afrementined reasns applies, and a data subject wishes t request the erasure f persnal data stred by the Frmat Messtechnik GmbH, he r she may, at any time, cntact any emplyee f the cntrller. An emplyee f Frmat Messtechnik GmbH shall prmptly ensure that the erasure request is cmplied with immediately. Where the cntrller has made persnal data public and is bliged pursuant t Article 17(1) t erase the persnal data, the cntrller, taking accunt f available technlgy and the cst f implementatin, shall take reasnable steps, including technical measures, t infrm ther cntrllers prcessing the persnal data that the data subject has requested erasure by such cntrllers f any links t, r cpy r replicatin f, thse persnal data, as far as prcessing is nt required. An emplyees f the Frmat Messtechnik GmbH will arrange the necessary measures in individual cases. e) Right f restrictin f prcessing Each data subject shall have the right granted by the Eurpean legislatr t btain frm the cntrller restrictin f prcessing where ne f the fllwing applies: The accuracy f the persnal data is cntested by the data subject, fr a perid enabling the cntrller t verify the accuracy f the persnal data. The prcessing is unlawful and the data subject ppses the erasure f the persnal data and requests instead the restrictin f their use instead. The cntrller n lnger needs the persnal data fr the purpses f the prcessing, but they are required by the data subject fr the establishment, exercise r defence f legal claims. The data subject has bjected t prcessing pursuant t Article 21(1) f the GDPR pending the verificatin whether the legitimate grunds f the cntrller verride thse f the data subject. 5

6 If ne f the afrementined cnditins is met, and a data subject wishes t request the restrictin f the prcessing f persnal data stred by the Frmat Messtechnik GmbH, he r she may at any time cntact any emplyee f the cntrller. The emplyee f the Frmat Messtechnik GmbH will arrange the restrictin f the prcessing. f) Right t data prtability Each data subject shall have the right granted by the Eurpean legislatr, t receive the persnal data cncerning him r her, which was prvided t a cntrller, in a structured, cmmnly used and machine-readable frmat. He r she shall have the right t transmit thse data t anther cntrller withut hindrance frm the cntrller t which the persnal data have been prvided, as lng as the prcessing is based n cnsent pursuant t pint (a) f Article 6(1) f the GDPR r pint (a) f Article 9(2) f the GDPR, r n a cntract pursuant t pint (b) f Article 6(1) f the GDPR, and the prcessing is carried ut by autmated means, as lng as the prcessing is nt necessary fr the perfrmance f a task carried ut in the public interest r in the exercise f fficial authrity vested in the cntrller. Furthermre, in exercising his r her right t data prtability pursuant t Article 20(1) f the GDPR, the data subject shall have the right t have persnal data transmitted directly frm ne cntrller t anther, where technically feasible and when ding s des nt adversely affect the rights and freedms f thers. In rder t assert the right t data prtability, the data subject may at any time cntact any emplyee f the Frmat Messtechnik GmbH. g) Right t bject Each data subject shall have the right granted by the Eurpean legislatr t bject, n grunds relating t his r her particular situatin, at any time, t prcessing f persnal data cncerning him r her, which is based n pint (e) r (f) f Article 6(1) f the GDPR. This als applies t prfiling based n these prvisins. The Frmat Messtechnik GmbH shall n lnger prcess the persnal data in the event f the bjectin, unless we can demnstrate cmpelling legitimate grunds fr the prcessing which verride the interests, rights and freedms f the data subject, r fr the establishment, exercise r defence f legal claims. If the Frmat Messtechnik GmbH prcesses persnal data fr direct marketing purpses, the data subject shall have the right t bject at any time t prcessing f persnal data cncerning him r her fr such marketing. This applies t prfiling t the extent that it is related t such direct marketing. If the data subject bjects t the Frmat Messtechnik GmbH t the prcessing fr direct marketing purpses, the Frmat Messtechnik GmbH will n lnger prcess the persnal data fr these purpses. In additin, the data subject has the right, n grunds relating t his r her particular situatin, t bject t prcessing f persnal data cncerning him r her by the Frmat Messtechnik GmbH fr scientific r histrical research purpses, r fr statistical purpses pursuant t Article 89(1) f the GDPR, unless the prcessing is necessary fr the perfrmance f a task carried ut fr reasns f public interest. In rder t exercise the right t bject, the data subject may cntact any emplyee f the Frmat Messtechnik GmbH. In additin, the data subject is free in the cntext f the use f infrmatin sciety services, and ntwithstanding Directive 2002/58/EC, t use his r her right t bject by autmated means using technical specificatins. 6

7 h) Autmated individual decisin-making, including prfiling Each data subject shall have the right granted by the Eurpean legislatr nt t be subject t a decisin based slely n autmated prcessing, including prfiling, which prduces legal effects cncerning him r her, r similarly significantly affects him r her, as lng as the decisin (1) is nt is necessary fr entering int, r the perfrmance f, a cntract between the data subject and a data cntrller, r (2) is nt authrised by Unin r Member State law t which the cntrller is subject and which als lays dwn suitable measures t safeguard the data subject's rights and freedms and legitimate interests, r (3) is nt based n the data subject's explicit cnsent. If the decisin (1) is necessary fr entering int, r the perfrmance f, a cntract between the data subject and a data cntrller, r (2) it is based n the data subject's explicit cnsent, the Frmat Messtechnik GmbH shall implement suitable measures t safeguard the data subject's rights and freedms and legitimate interests, at least the right t btain human interventin n the part f the cntrller, t express his r her pint f view and cntest the decisin. If the data subject wishes t exercise the rights cncerning autmated individual decisinmaking, he r she may, at any time, cntact any emplyee f the Frmat Messtechnik GmbH. i) Right t withdraw data prtectin cnsent Each data subject shall have the right granted by the Eurpean legislatr t withdraw his r her cnsent t prcessing f his r her persnal data at any time. If the data subject wishes t exercise the right t withdraw the cnsent, he r she may, at any time, cntact any emplyee f the Frmat Messtechnik GmbH. 7. Data prtectin fr applicatins and the applicatin prcedures The data cntrller shall cllect and prcess the persnal data f applicants fr the purpse f the prcessing f the applicatin prcedure. The prcessing may als be carried ut electrnically. This is the case, in particular, if an applicant submits crrespnding applicatin dcuments by r by means f a web frm n the website t the cntrller. If the data cntrller cncludes an emplyment cntract with an applicant, the submitted data will be stred fr the purpse f prcessing the emplyment relatinship in cmpliance with legal requirements. If n emplyment cntract is cncluded with the applicant by the cntrller, the applicatin dcuments shall be autmatically erased tw mnths after ntificatin f the refusal decisin, prvided that n ther legitimate interests f the cntrller are ppsed t the erasure. Other legitimate interest in this relatin is, e.g. a burden f prf in a prcedure under the General Equal Treatment Act (AGG). 8. Data prtectin prvisins abut the applicatin and use f Ggle AdSense On this website, the cntrller has integrated Ggle AdSense. Ggle AdSense is an nline service which allws the placement f advertising n third-party sites. Ggle AdSense is based n an algrithm that selects advertisements displayed n third-party sites t match with the cntent f the respective third-party site. Ggle AdSense allws an interest-based targeting f the Internet user, which is implemented by means f generating individual user prfiles. The perating cmpany f Ggle's AdSense cmpnent is Alphabet Inc., 1600 Amphitheatre Pkwy, Muntain View, CA , United States. The purpse f Ggle's AdSense cmpnent is the integratin f advertisements n ur website. Ggle AdSense places a ckie n the infrmatin technlgy system f the data subject. The 7

8 definitin f ckies is explained abve. With the setting f the ckie, Alphabet Inc. is enabled t analyze the use f ur website. With each call-up t ne f the individual pages f this Internet site, which is perated by the cntrller and int which a Ggle AdSense cmpnent is integrated, the Internet brwser n the infrmatin technlgy system f the data subject will autmatically submit data thrugh the Ggle AdSense cmpnent fr the purpse f nline advertising and the settlement f cmmissins t Alphabet Inc. During the curse f this technical prcedure, the enterprise Alphabet Inc. gains knwledge f persnal data, such as the IP address f the data subject, which serves Alphabet Inc., inter alia, t understand the rigin f visitrs and clicks and subsequently create cmmissin settlements. The data subject may, as stated abve, prevent the setting f ckies thrugh ur website at any time by means f a crrespnding adjustment f the web brwser used and thus permanently deny the setting f ckies. Such an adjustment t the Internet brwser used wuld als prevent Alphabet Inc. frm setting a ckie n the infrmatin technlgy system f the data subject. Additinally, ckies already in use by Alphabet Inc. may be deleted at any time via a web brwser r ther sftware prgrams. Furthermre, Ggle AdSense als uses s-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages t enable a lg file recrding and a lg file analysis thrugh which a statistical analysis may be perfrmed. Based n the embedded tracking pixels, Alphabet Inc. is able t determine if and when a website was pened by a data subject, and which links were clicked n by the data subject. Tracking pixels serve, inter alia, t analyze the flw f visitrs n a website. Thrugh Ggle AdSense, persnal data and infrmatin which als includes the IP address, and is necessary fr the cllectin and accunting f the displayed advertisements is transmitted t Alphabet Inc. in the United States f America. These persnal data will be stred and prcessed in the United States f America. The Alphabet Inc. may disclse the cllected persnal data thrugh this technical prcedure t third parties. Ggle AdSense is further explained under the fllwing link 9. Data prtectin prvisins abut the applicatin and use f Ggle Analytics (with annymizatin functin) On this website, the cntrller has integrated the cmpnent f Ggle Analytics (with the annymizer functin). Ggle Analytics is a web analytics service. Web analytics is the cllectin, gathering, and analysis f data abut the behavir f visitrs t websites. A web analysis service cllects, inter alia, data abut the website frm which a persn has cme (the s-called referrer), which sub-pages were visited, r hw ften and fr what duratin a sub-page was viewed. Web analytics are mainly used fr the ptimizatin f a website and in rder t carry ut a cst-benefit analysis f Internet advertising. The peratr f the Ggle Analytics cmpnent is Ggle Inc., 1600 Amphitheatre Pkwy, Muntain View, CA , United States. Fr the web analytics thrugh Ggle Analytics the cntrller uses the applicatin "_gat. _annymizeip". By means f this applicatin the IP address f the Internet cnnectin f the data subject is abridged by Ggle and annymised when accessing ur websites frm a Member State f the Eurpean Unin r anther Cntracting State t the Agreement n the Eurpean Ecnmic Area. The purpse f the Ggle Analytics cmpnent is t analyze the traffic n ur website. Ggle uses the cllected data and infrmatin, inter alia, t evaluate the use f ur website and t prvide nline reprts, which shw the activities n ur websites, and t prvide ther services cncerning the use f ur Internet site fr us. 8

9 Ggle Analytics places a ckie n the infrmatin technlgy system f the data subject. The definitin f ckies is explained abve. With the setting f the ckie, Ggle is enabled t analyze the use f ur website. With each call-up t ne f the individual pages f this Internet site, which is perated by the cntrller and int which a Ggle Analytics cmpnent was integrated, the Internet brwser n the infrmatin technlgy system f the data subject will autmatically submit data thrugh the Ggle Analytics cmpnent fr the purpse f nline advertising and the settlement f cmmissins t Ggle. During the curse f this technical prcedure, the enterprise Ggle gains knwledge f persnal infrmatin, such as the IP address f the data subject, which serves Ggle, inter alia, t understand the rigin f visitrs and clicks, and subsequently create cmmissin settlements. The ckie is used t stre persnal infrmatin, such as the access time, the lcatin frm which the access was made, and the frequency f visits f ur website by the data subject. With each visit t ur Internet site, such persnal data, including the IP address f the Internet access used by the data subject, will be transmitted t Ggle in the United States f America. These persnal data are stred by Ggle in the United States f America. Ggle may pass these persnal data cllected thrugh the technical prcedure t third parties. The data subject may, as stated abve, prevent the setting f ckies thrugh ur website at any time by means f a crrespnding adjustment f the web brwser used and thus permanently deny the setting f ckies. Such an adjustment t the Internet brwser used wuld als prevent Ggle Analytics frm setting a ckie n the infrmatin technlgy system f the data subject. In additin, ckies already in use by Ggle Analytics may be deleted at any time via a web brwser r ther sftware prgrams. In additin, the data subject has the pssibility f bjecting t a cllectin f data that are generated by Ggle Analytics, which is related t the use f this website, as well as the prcessing f this data by Ggle and the chance t preclude any such. Fr this purpse, the data subject must dwnlad a brwser add-n under the link and install it. This brwser add-n tells Ggle Analytics thrugh a JavaScript, that any data and infrmatin abut the visits f Internet pages may nt be transmitted t Ggle Analytics. The installatin f the brwser add-ns is cnsidered an bjectin by Ggle. If the infrmatin technlgy system f the data subject is later deleted, frmatted, r newly installed, then the data subject must reinstall the brwser add-ns t disable Ggle Analytics. If the brwser add-n was uninstalled by the data subject r any ther persn wh is attributable t their sphere f cmpetence, r is disabled, it is pssible t execute the reinstallatin r reactivatin f the brwser add-ns. Further infrmatin and the applicable data prtectin prvisins f Ggle may be retrieved under and under Ggle Analytics is further explained under the fllwing Link Data prtectin prvisins abut the applicatin and use f Ggle Remarketing On this website, the cntrller has integrated Ggle Remarketing services. Ggle Remarketing is a feature f Ggle AdWrds, which allws an enterprise t display advertising t Internet users wh have previusly resided n the enterprise's Internet site. The integratin f Ggle Remarketing therefre allws an enterprise t create user-based advertising and thus shws relevant advertisements t interested Internet users. The perating cmpany f the Ggle Remarketing services is the Ggle Inc., 1600 Amphitheatre Pkwy, Muntain View, CA , United States. 9

10 The purpse f Ggle Remarketing is the insertin f interest-relevant advertising. Ggle Remarketing allws us t display ads n the Ggle netwrk r n ther websites, which are based n individual needs and matched t the interests f Internet users. Ggle Remarketing sets a ckie n the infrmatin technlgy system f the data subject. The definitin f ckies is explained abve. With the setting f the ckie, Ggle enables a recgnitin f the visitr f ur website if he calls up cnsecutive web pages, which are als a member f the Ggle advertising netwrk. With each call-up t an Internet site n which the service has been integrated by Ggle Remarketing, the web brwser f the data subject identifies autmatically with Ggle. During the curse f this technical prcedure, Ggle receives persnal infrmatin, such as the IP address r the surfing behaviur f the user, which Ggle uses, inter alia, fr the insertin f interest relevant advertising. The ckie is used t stre persnal infrmatin, e.g. the Internet pages visited by the data subject. Each time we visit ur Internet pages, persnal data, including the IP address f the Internet access used by the data subject, is transmitted t Ggle in the United States f America. These persnal data are stred by Ggle in the United States f America. Ggle may pass these persnal data cllected thrugh the technical prcedure t third parties. The data subject may, as stated abve, prevent the setting f ckies thrugh ur website at any time by means f a crrespnding adjustment f the web brwser used and thus permanently deny the setting f ckies. Such an adjustment t the Internet brwser used wuld als prevent Ggle frm setting a ckie n the infrmatin technlgy system f the data subject. In additin, ckies already in use by Ggle may be deleted at any time via a web brwser r ther sftware prgrams. In additin, the data subject has the pssibility f bjecting t the interest-based advertising by Ggle. Fr this purpse, the data subject must call up the link t and make the desired settings n each Internet brwser used by the data subject. Further infrmatin and the actual data prtectin prvisins f Ggle may be retrieved under Data prtectin prvisins abut the applicatin and use f Ggle+ On this website, the cntrller has integrated the Ggle+ buttn as a cmpnent. Ggle+ is a scalled scial netwrk. A scial netwrk is a scial meeting place n the Internet, an nline cmmunity, which usually allws users t cmmunicate with each ther and interact in a virtual space. A scial netwrk may serve as a platfrm fr the exchange f pinins and experiences, r enable the Internet cmmunity t prvide persnal r business-related infrmatin. Ggle+ allws users f the scial netwrk t include the creatin f private prfiles, uplad phts and netwrk thrugh friend requests. The perating cmpany f Ggle+ is Ggle Inc., 1600 Amphitheatre Pkwy, Muntain View, CA , UNITED STATES. With each call-up t ne f the individual pages f this website, which is perated by the cntrller and n which a Ggle+ buttn has been integrated, the Internet brwser n the infrmatin technlgy system f the data subject autmatically dwnlads a display f the crrespnding Ggle+ buttn f Ggle thrugh the respective Ggle+ buttn cmpnent. During the curse f this technical prcedure, Ggle is made aware f what specific sub-page f ur website was visited by the data subject. Mre detailed infrmatin abut Ggle+ is available under If the data subject is lgged in at the same time t Ggle+, Ggle recgnizes with each call-up t ur website by the data subject and fr the entire duratin f his r her stay n ur Internet site, which specific sub-pages f ur Internet page were visited by the data subject. This infrmatin is cllected 10

11 thrugh the Ggle+ buttn and Ggle matches this with the respective Ggle+ accunt assciated with the data subject. If the data subject clicks n the Ggle+ buttn integrated n ur website and thus gives a Ggle+ 1 recmmendatin, then Ggle assigns this infrmatin t the persnal Ggle+ user accunt f the data subject and stres the persnal data. Ggle stres the Ggle+ 1 recmmendatin f the data subject, making it publicly available in accrdance with the terms and cnditins accepted by the data subject in this regard. Subsequently, a Ggle+ 1 recmmendatin given by the data subject n this website tgether with ther persnal data, such as the Ggle+ accunt name used by the data subject and the stred pht, is stred and prcessed n ther Ggle services, such as searchengine results f the Ggle search engine, the Ggle accunt f the data subject r in ther places, e.g. n Internet pages, r in relatin t advertisements. Ggle is als able t link the visit t this website with ther persnal data stred n Ggle. Ggle further recrds this persnal infrmatin with the purpse f imprving r ptimizing the varius Ggle services. Thrugh the Ggle+ buttn, Ggle receives infrmatin that the data subject visited ur website, if the data subject at the time f the call-up t ur website is lgged in t Ggle+. This ccurs regardless f whether the data subject clicks r desn t click n the Ggle+ buttn. If the data subject des nt wish t transmit persnal data t Ggle, he r she may prevent such transmissin by lgging ut f his Ggle+ accunt befre calling up ur website. Further infrmatin and the data prtectin prvisins f Ggle may be retrieved under Mre references frm Ggle abut the Ggle+ 1 buttn may be btained under Data prtectin prvisins abut the applicatin and use f Ggle-AdWrds On this website, the cntrller has integrated Ggle AdWrds. Ggle AdWrds is a service fr Internet advertising that allws the advertiser t place ads in Ggle search engine results and the Ggle advertising netwrk. Ggle AdWrds allws an advertiser t pre-define specific keywrds with the help f which an ad n Ggle's search results nly then displayed, when the user utilizes the search engine t retrieve a keywrd-relevant search result. In the Ggle Advertising Netwrk, the ads are distributed n relevant web pages using an autmatic algrithm, taking int accunt the previusly defined keywrds. The perating cmpany f Ggle AdWrds is Ggle Inc., 1600 Amphitheatre Pkwy, Muntain View, CA , UNITED STATES. The purpse f Ggle AdWrds is the prmtin f ur website by the inclusin f relevant advertising n the websites f third parties and in the search engine results f the search engine Ggle and an insertin f third-party advertising n ur website. If a data subject reaches ur website via a Ggle ad, a cnversin ckie is filed n the infrmatin technlgy system f the data subject thrugh Ggle. The definitin f ckies is explained abve. A cnversin ckie lses its validity after 30 days and is nt used t identify the data subject. If the ckie has nt expired, the cnversin ckie is used t check whether certain sub-pages, e.g, the shpping cart frm an nline shp system, were called up n ur website. Thrugh the cnversin ckie, bth Ggle and the cntrller can understand whether a persn wh reached an AdWrds ad n ur website generated sales, that is, executed r canceled a sale f gds. The data and infrmatin cllected thrugh the use f the cnversin ckie is used by Ggle t create visit statistics fr ur website. These visit statistics are used in rder t determine the ttal number f users wh have been served thrugh AdWrds ads t ascertain the success r failure f 11

12 each AdWrds ad and t ptimize ur AdWrds ads in the future. Neither ur cmpany nr ther Ggle AdWrds advertisers receive infrmatin frm Ggle that culd identify the data subject. The cnversin ckie stres persnal infrmatin, e.g. the Internet pages visited by the data subject. Each time we visit ur Internet pages, persnal data, including the IP address f the Internet access used by the data subject, is transmitted t Ggle in the United States f America. These persnal data are stred by Ggle in the United States f America. Ggle may pass these persnal data cllected thrugh the technical prcedure t third parties. The data subject may, at any time, prevent the setting f ckies by ur website, as stated abve, by means f a crrespnding setting f the Internet brwser used and thus permanently deny the setting f ckies. Such a setting f the Internet brwser used wuld als prevent Ggle frm placing a cnversin ckie n the infrmatin technlgy system f the data subject. In additin, a ckie set by Ggle AdWrds may be deleted at any time via the Internet brwser r ther sftware prgrams. The data subject has a pssibility f bjecting t the interest based advertisement f Ggle. Therefre, the data subject must access frm each f the brwsers in use the link and set the desired settings. Further infrmatin and the applicable data prtectin prvisins f Ggle may be retrieved under Legal basis fr the prcessing Art. 6(1) lit. a GDPR serves as the legal basis fr prcessing peratins fr which we btain cnsent fr a specific prcessing purpse. If the prcessing f persnal data is necessary fr the perfrmance f a cntract t which the data subject is party, as is the case, fr example, when prcessing peratins are necessary fr the supply f gds r t prvide any ther service, the prcessing is based n Article 6(1) lit. b GDPR. The same applies t such prcessing peratins which are necessary fr carrying ut pre-cntractual measures, fr example in the case f inquiries cncerning ur prducts r services. Is ur cmpany subject t a legal bligatin by which prcessing f persnal data is required, such as fr the fulfillment f tax bligatins, the prcessing is based n Art. 6(1) lit. c GDPR. In rare cases, the prcessing f persnal data may be necessary t prtect the vital interests f the data subject r f anther natural persn. This wuld be the case, fr example, if a visitr were injured in ur cmpany and his name, age, health insurance data r ther vital infrmatin wuld have t be passed n t a dctr, hspital r ther third party. Then the prcessing wuld be based n Art. 6(1) lit. d GDPR. Finally, prcessing peratins culd be based n Article 6(1) lit. f GDPR. This legal basis is used fr prcessing peratins which are nt cvered by any f the abvementined legal grunds, if prcessing is necessary fr the purpses f the legitimate interests pursued by ur cmpany r by a third party, except where such interests are verridden by the interests r fundamental rights and freedms f the data subject which require prtectin f persnal data. Such prcessing peratins are particularly permissible because they have been specifically mentined by the Eurpean legislatr. He cnsidered that a legitimate interest culd be assumed if the data subject is a client f the cntrller (Recital 47 Sentence 2 GDPR). 14. The legitimate interests pursued by the cntrller r by a third party Where the prcessing f persnal data is based n Article 6(1) lit. f GDPR ur legitimate interest is t carry ut ur business in favr f the well-being f all ur emplyees and the sharehlders. 15. Perid fr which the persnal data will be stred The criteria used t determine the perid f strage f persnal data is the respective statutry retentin perid. After expiratin f that perid, the crrespnding data is rutinely deleted, as lng as it is n lnger necessary fr the fulfillment f the cntract r the initiatin f a cntract. 12

13 16. Prvisin f persnal data as statutry r cntractual requirement; Requirement necessary t enter int a cntract; Obligatin f the data subject t prvide the persnal data; pssible cnsequences f failure t prvide such data We clarify that the prvisin f persnal data is partly required by law (e.g. tax regulatins) r can als result frm cntractual prvisins (e.g. infrmatin n the cntractual partner). Smetimes it may be necessary t cnclude a cntract that the data subject prvides us with persnal data, which must subsequently be prcessed by us. The data subject is, fr example, bliged t prvide us with persnal data when ur cmpany signs a cntract with him r her. The nn-prvisin f the persnal data wuld have the cnsequence that the cntract with the data subject culd nt be cncluded. Befre persnal data is prvided by the data subject, the data subject must cntact any emplyee. The emplyee clarifies t the data subject whether the prvisin f the persnal data is required by law r cntract r is necessary fr the cnclusin f the cntract, whether there is an bligatin t prvide the persnal data and the cnsequences f nn-prvisin f the persnal data. 17. Existence f autmated decisin-making As a respnsible cmpany, we d nt use autmatic decisin-making r prfiling. This Privacy Plicy has been generated by the Privacy Plicy Generatr f the German Assciatin fr Data Prtectin that was develped in cperatin with Privacy Lawyers frm WILDE BEUGER SOLMECKE, Clgne. Status: June 8th,