2017 I Brand Standards
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1 2017 I Brand Standards
2 LOGO USAGE AIRLESSCO LOGO APPLICATION GUIDELINES THE BRAND LOGO PHILOSOPHY Like the Airlessco logo, the official tagline Manufactured by Graco is designed to maintain the Airlessco brand image consistently in each market. The Airlessco logo must only be use with the official Airlessco tagline. Allowance of adequate spacing must be maintained around logo and tagline at all times. The logo and tagline must not be covered, obstructed, cut off, or positioned too close to the trim. THE LOGO may not be reproduced or rebuilt by any vendor. Only official logos may be used. LEGAL PROTECTION The logo is a trademark of Graco Inc. To protect these rights, the superscript TM must always appear with the logo. Use of the logo is restricted to Graco Inc. and its approved distributors/ suppliers/vendors. The use of "Copyright 2016 Graco Inc. All rights reserved." should appear in small text at the lower corner of all print advertising/collateral materials. "MANUFACTURED BY GRACO " (Must always accompany the Airlessco logo) LOGO VERSIONS The Airlessco logo and tagline exist in both standard and reverse versions on the Official Logo Sheet (see pages 8-9). PRIMARY Stacked Logo Configuration POSITIONING & SIZE REQUIREMENTS The approved use of the logo and tagline specifies that no sections of the logo or tagline are to be obstructed, cut off, or positioned too close to the trim. Use of the Airelssco logo and tagline must follow the size requirements provided on the Official Logo Sheet, and should not be reduced below the smallest recommended size. Below a certain size, the tagline does not reproduce well, nor is it legible. If a smaller size is required, special permission must be requested for approval prior to use. CORPORATE COLORS In all instances where the Airlessco logo appears in advertising or promotion, the logo must only appear in the colors specified in the brand standards. No modifications or adjustments to the logo are allowed. SECONDARY Horizontal Logo Configuration MADE IN USA WITH GLOBAL COMPONENTS "Made in USA with Global Components" is an integral component of the Airlessco brand image, the Flag graphic provided on the Official Logo Sheet should be prominently used on all print materials whenever possible. 2 3
3 FONT USAGE RECOMMENDED Fonts HEADLINE FONT Eurostile LT Std, Bold Condensed Body Copy Font Eurostile LT Std, Condensed OFFICIAL Tagline & Primary Configuration BUILT TO PERFORM. BUILT TO LAST. BUILT TO PERFORM. BUILT TO LAST. RECOMMENDED Headline Treatment SL & GS SERIES RECOMMENDED Subhead & Body Copy Treatment ELECTRIC AIRLESS PAINT SPRAYERS FOR RESIDENTIAL USE These entry-level sprayers spray a variety of interior and exterior oil- and water-based coatings. They re ideal for the contractor who sprays occasionally or has one big job, or for a homeowner painting the whole house. UNSUPPORTED LANGUAGES Important Note In cases where a substitute font is required for unsupported languages, please revert to the approved 2016 Airlessco font used previously or any sans serif selection that maintains the overall integrity of the 2017 branding as closely as possible. The Helvetica font family would be acceptable in these cases. BUILT TO PERFORM. BUILT TO LAST. SECONDARY Configuration For use on supplemental logo items, clothing and graphics. COPYRIGHT LINE BUILT TO PERFORM. BUILT TO LAST. The following copyright line must appear at the lower corner of all print advertising: "Copyright 2016 Graco Inc. All rights reserved." 4 5
4 COLOR USAGE Primary Color: PMS 286C CMYK (100,78,0,02) RBG (0/51/160) HEX/HTML (0033A0) Gray Accent Color: PMS Warm Gray 11C - 80% CMYK (26/36/38/68)- 80% RBG (110/98/89)- 80% HEX/HTML (6E6259)- 80% BLACK GRADATION Over Blue and BEVELED EDGE The 2017 Airlessco branding supports both the use of a subtle black gradation over blue, as well as the use of beveled-edge graphic elements. The proportions of color should remain consistent with the product labeling shown above. Yellow Accent Color: PMS 116C CMYK (0/14/100/0) RBG (255/205/0) HEX/HTML (FFCD00) MADE IN THE USA MADE IN THE USA WITH GLOBAL COMPONENTS MADE IN THE USA WITH GLOBAL COMPONENTS "Made in USA with Global Components" is an integral component of the Airlessco brand image. The Flag graphic provided on the Official Logo Sheet should be prominently used on all print materials whenever possible. 6 7
5 OFFICIAL LOGOS PRIMARY Stacked Logo Treatment SECONDARY Horizontal Logo Configuration Smallest Recommended Size Smallest Recommended Size Smallest Recommended Size Made in USA with Global Components Flag Graphic MADE IN THE USA WITH GLOBAL COMPONENTS 8 9
6 GRAPHIC STANDARDS Distributor Kit Available Upon Request Flyer/Sheet Templates Print Ad Digital Banner Ads 3 ft Banner Brochure Cover Flag 4 Tablecloth 5
7 Copyright 2016 Graco Inc. All rights reserved. airlessco.com BUILT TO PERFORM. BUILT TO LAST.
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