Graphics Standards Manual. KCVB-002_GraphicStandards_v2.indd 1

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1 Graphics Standards Manual KCVB-002_GraphicStandards_v2.indd 1

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3 Table of Contents Identity... 2 Logo Usage... 3 Logo Colors... 4 Logo Typeface... 5 Logo Backgrounds... 6 Tagline... 7 Tagline/City Organizations... 8 Font/Typography... 9 Embroidery Kalispell Graphics Standards Manual 1 KCVB-002_GraphicStandards_v2.indd 3

4 Identity Why Kalispell needs graphics standards A graphic identity is more than just a logo. It may consist of a symbol, a set of letters or words, a pattern, a set of colors or a combination of these. Creating a graphic identity is extremely important as it is the most visible representation of any organization and should reflect its vision, mission and authority. The graphics standards in this manual will assist you in the implementation and maintenance of Kalispell s graphic identity. There are many benefits to following common graphic guidelines. One of the greatest benefits is the formation of an identity with clients and customers. When materials from various Kalispell sources feature consistent graphics, it tells our customers that we are an organization and a community with a clear sense of purpose and identity. Kalispell Symbol, Logotype and Signature Symbol Signature Logotype 2 Kalispell Graphics Standards Manual KCVB-002_GraphicStandards_v2.indd 4

5 Logo Usage The Kalispell logo should never appear at less than 1.5 width in printed materials. Please see page 10 for embroidery sizing. 1.5" minimum To allow the logo to stand as a signature for Kalispell, space around the logo is very important. Margins on all sides of the logo should be a minimum of = Kalispell Graphics Standards Manual 3 KCVB-002_GraphicStandards_v2.indd 5

6 Logo Colors The following colors are approved for use in the Kalispell logo. (C83 M41 Y24 K2) (C36 M11 Y100 K0) (C36 M9 Y5 K0) (C54 M21 Y100 K3) Color (Cyan, Magenta, Yellow and K=Black) Use the color (CMYK) version whenever possible. (C97 M85 Y14 K3) Knockout (White) The knockout version is for use on a dark background or photograph. When using this version you must ensure that the background color or photograph is dark enough to provide significant contrast for clarity and legibility. (C0 M0 Y0 K0) Black The black logo must always be solid black, not grayscale. (C0 M0 Y0 K100) 4 Kalispell Graphics Standards Manual KCVB-002_GraphicStandards_v2.indd 6

7 Logo Typefaces The following typefaces are used in the Kalispell logo. Gill Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ITC Novarese Std Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Kalispell Graphics Standards Manual 5 KCVB-002_GraphicStandards_v2.indd 7

8 Logo Backgrounds The following are examples of how the logo should be used over fields of color. Color May be used over color fields equal to or less than 10 percent. 10% Black White May be used over color fields greater than or equal to 30 percent. 30% Black Black May be used over color fields less than or equal to 50 percent. 50% Black 6 Kalispell Graphics Standards Manual KCVB-002_GraphicStandards_v2.indd 8

9 Tagline To maintain the integrity of our brand, we must also maintain the integrity of our tagline. Our tagline can be used on banners, advertising, promotions, presentations and collateral materials. When used, our tagline should always appear as follows: Discovery in Every Direction Do not: alter our tagline by emphasizing words or changing punctuation. Discovery in Every Direction discovery in every direction Tagline Fonts ITC Novarese Std Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Kalispell Graphics Standards Manual 7 KCVB-002_GraphicStandards_v2.indd 9

10 Tagline/City Organizations Tagline and city organizations as they should appear in relation to the logo. 8 Kalispell Graphics Standards Manual KCVB-002_GraphicStandards_v2.indd 10

11 Font/Typography Primary Font Gill Sans Regular is our primary font and should be used for all internal and external materials. It is a sans serif font with an approachable and friendly feel that matches our logo typeface. Gill Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Electronic Headline Font Rockwell Std Extra Bold is the main display font on the home page of our website. Rockwell Std Extra Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Electronic/System Font For online applications or instances in which our primary font is not available, use Arial. Arial is a system font, available on all computers. Examples of these applications include Microsoft Word, Excel, online applications that use HTML text and . Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Kalispell Graphics Standards Manual 9 KCVB-002_GraphicStandards_v2.indd 11

12 Embroidery Please use the Pantone colors provided to match thread colors as closely as possible. Sizing must be a minimum of 3 in width. Please exercise good judgement when choosing garment colors. PANTONE 307 PANTONE 583 PANTONE 291 PANTONE 370 PANTONE color - Black thread REV color - White thread 10 Kalispell Graphics Standards Manual KCVB-002_GraphicStandards_v2.indd 12

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