Posters guidelines APRIL 2017
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1 Posters guidelines APRIL 017
2 Crédits photos : Total / Damien Malfère (Antreprises) / Michel Labelle The posters
3 The posters / Formats The Group s graphic style draws its strength from consistent application across all media. For this reason, graphic style has been defined and standardized for all the formats presented below. These standards may also apply to other formats. In this case, apply the standards for the format closest to the one you want to use. 600x800 mm 4x meters 400x600 mm
4 The posters / (Excluding advertising) Header-positioned gradient bands / Layout These general guidelines are applied in conjunction with specific standards for different formats. Mandatory components 1 The logotype The standard four-color logotype must be placed on his transparent gradient band. The gradient band The only mandatory band is the one that contains the logotype : - Transparent on a visual or a solid color, - Gray on a white background. Visual or color background The visual, which reflects the topic covered on the document, must comply with the style criteria provided on visuals. 1 components 4 Headline The headline is written in one of the typefaces of the group. It should preferably be written in all caps. Guidelines for title positioning are in line with the format. 5 Headline band Depending on the background visual, the headline can be placed on a transparent gradient band to optimize readability. 6 Affiliate and partner logos When the logos need to appear, they are placed in the lower part of the document, on a transparent gradient band. 7 Name of the business When the name of an individual business needs to appear, it is printed in white Helvetica Neue Bold font, in white and installed in the lower part of the document, on a colored band from the color palette, but preferably in red. Crédits photos : Total / Damien Malfère (Antreprises) NAME OF THE BUSINESS
5 The posters / (Excluding advertising) Header-positioned gradient bands / Headline placement The headline can be in one or two colors from the color palette. The headline can be installed directly on the visual (1), on a transparent gradient band (), or on a monochrome solid color (, 4, 5). Its height and placement vary according to the creation. Headline placement NEC DOLORES CONSECTETUR ADIPISCING SIT AMET, CONSECTETUR ELIT LOREM ADIPISCING DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT LOREM Crédits photos : Total / Damien Malfère (Antreprises) 1 4 5
6 The posters / (Excluding advertising) Header-positioned gradient bands / Standardization / Portrait formats The position of the graphic style components of the posters is shown below. Portrait formats 1 Total logotype gradient band - Template never changes - Logotype size never changes Headline and headline band - Band optional - Position may vary - Template may vary - Typeface of the group - Type size may vary 1 1/0 of H 1/10 of H The Total logotype gradient band contains nothing else but the logotype. Additional logos and band containing the logos - Logos justified right - Transparent gradient band, from right to left Crédits photos : Total / Damien Malfère (Antreprises) 4 Name of the business and band containing the name - Band color may vary - Helvetica Neue Bold - White color Key H: Height of the document. h: Height of the band on which the subsidiary s logo appears. b: Height of the band on which the name of the business appears. 4 NAME OF THE BUSINESS 1/ of b Text blocks justified left and aligned with the stem of the first T in Total 1/4 of h 1/15 of H 1/0 of H
7 The posters / (Excluding advertising) Header-positioned gradient bands / Standardization / Landscape formats The position of the graphic style components of the posters is shown below. Landscape formats 1 Total logotype gradient band - Template never changes - Logotype size never changes Headline and headline band - Band optional - Position may vary - Template may vary - Typeface of the group - Type size may vary 1 1/15 of H 1/7 of H The Total logotype gradient band contains nothing else but the logotype. Crédits photos : Total / Damien Malfère (Antreprises) Additional logos and band containing the logos - Logos justified right - Transparent gradient band, from right to left 4 Name of the business and band containing the name - Band color may vary - Helvetica Neue Bold - White color Key H: Height of the document. h: Height of the band on which the subsidiary s logo appears. b: Height of the band on which the name of the business appears. 4 NAME OF THE BUSINESS Text blocks justified left and aligned with the stem of the first T in Total 1/4 of h 1/ of b 1/11 of H 1/0 of H
8 The posters / (Excluding advertising) Footer-positioned gradient bands / Layout These general guidelines are applied in conjunction with specific standards for different formats. Mandatory components components 1 Visual or color background The visual, which reflects the topic covered on the document, must comply with the style criteria provided on visuals. The logotype The standard four-color logotype must be placed on his transparent gradient band. The gradient band The only mandatory band is the one that contains the logotype : - Transparent on a visual or a solid color, - Gray on a white background. 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent convallis convallis hendrerit. Nam tincidunt commodo aliquet. Duis interdum lectus eget nibh hendrerit tempus. Donec in mi ante. Nullam venenatis vestibulum risus ac vestibulum. Donec porttitor condimentum dictum Headline The headline is written in one of the typefaces of the group. It should preferably be written in all caps. Guidelines for title positioning are in line with the format. 5 Affiliate and partner logos When affiliate and partner logos must appear, they are positioned beneath the headline, on a transparent gradient band. 6 Body copy Body copy is set in the typeface used for the headline or another typeface that will produce a harmonious result. 7 Name of the business When the name of an individual business needs to appear, it is printed in white Helvetica Neue Bold font, in white and installed in the lower part of the document, on a colored band from the color palette, but preferably in red. Crédits photos : Total / Michel Labelle NAME OF THE BUSINESS 7
9 The posters / (Excluding advertising) Footer-positioned gradient bands / Headline placement The headline can be in one or two colors from the color palette. The headline can be installed directly on the visual (1), on a transparent gradient band (), or on a monochrome solid color (, 4, 5). Its height and placement vary according to the creation. Headline placement DOLOR SIT AMET LOREM DOLOR SIT AMET LOREM Crédits photos : Total / Michel Labelle
10 The posters / (Excluding advertising) Footer-positioned gradient bands / Standardization / Portrait formats The position of the graphic style components of the posters is shown below. Portrait formats 1 Headline and headline band - Band optional - Position may vary - Template may vary - Typeface of the group - Type size may vary Body copy - 1/10 of W 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent convallis convallis hendrerit. Nam tincidunt commodo aliquet. Duis interdum lectus eget nibh hendrerit tempus. Donec in mi ante. Nullam venenatis vestibulum risus ac vestibulum. Donec porttitor condimentum dictum. Total logotype gradient band - Template never changes - Logotype size never changes 4 Name of the business and band containing the name - Band color may vary - Helvetica Neue Bold - White color Key W: Width of the document. H: Height of the document. b: Height of the band on which the name of the business appears. Crédits photos : Total / Michel Labelle 4 NAME OF THE BUSINESS 1/10 of H The Total logotype gradient band contains nothing else but the logotype. 1/ of b 1/0 of H 1/0 of H
11 The posters / (Excluding advertising) Footer-positioned gradient bands / Standardization / Landscape formats The position of the graphic style components of the posters is shown below. Landscape formats 1 Headline and headline band - Band optional - Position may vary - Template may vary - Typeface of the group - Type size may vary 1/15 of W Body copy - Total logotype gradient band - Template never changes - Logotype size never changes 4 Name of the business and band containing the name - Band color may vary - Helvetica Neue Bold - White color Key W: Width of the document. H: Height of the document. b: Height of the band on which the name of the business appears. 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent convallis convallis hendrerit. Nam tincidunt commodo aliquet. Duis interdum lectus eget nibh hendrerit tempus. Donec in mi ante. Nullam venenatis vestibulum risus ac vestibulum. Donec porttitor condimentum dictum. 1/7 of H The Total logotype gradient band contains nothing else but the logotype. Crédits photos : Total / Michel Labelle 4 NAME OF THE BUSINESS 1/ of b 1/0 of H 1/0 of H
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