TABLE OF CONTENTS LOGO THE WE LOVE ENGINES LOGO THE GLOBAL COVERAGE AND WIX INSTITUTE LOGOS COLOURS FONTS ICONS THE 2017 CAMPAIGN SLOGAN KEY VISUALS
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1 BRAND GUIDELINES
2 TABLE OF CONTENTS LOGO THE WE LOVE ENGINES LOGO THE GLOBAL COVERAGE AND WIX INSTITUTE LOGOS COLOURS FONTS ICONS THE 2017 CAMPAIGN SLOGAN KEY VISUALS GUIDELINES FOR CREATING LAYOUTS LAYOUT EXAMPLES POSTERS PRESS ROLL-UPS LEAFLETS DEALER-SHOWROOM BRANDING WEB BANNERS CONTACT DETAILS
3 LOGO X X X X X STANDARD LOGO The WIX Filters logo is our basic element of visual communication. Using it in accordance with well-defined rules helps to build a consistent brand image. CLEAR SPACE When using the logo, an area of clear space should be maintained round the logo. The width of the clear spacing should be equal to the distance between the upper right corner of the yellow bar and the base of the letter S. MINIMUM LOGO WIDTH: 1.3 CM The clear space must be kept free of text and graphical or visual elements. 3
4 LOGO LOGO STYLES Standard Single colour black Black background Single colour white INCORRECT USAGE When using WIX Filters logo - Do not change the colours. Use the o cial colour specifications detailed in these guidelines; - Do not modify any components of the logo; - Do not add shading, tracing or any other visual e ects; - Do not use multi-colour backgrounds or background colours other than the o cial colours, even if they look similar; - Do not adjust the slant angle (14 ). 4
5 THE WE LOVE ENGINES LOGO INCORRECT USAGE A yellow bar can be added to the right of the WLE logo. Additional text can be placed inside the bar. When using the WIX Filters We love engines logo: - Do not change the colours; - Do not modify any components of the logo; - Do not add shading, tracing or any other visual e ects; - Do not use multi-colour backgrounds or background colours other than the o cial c olours, even if they look similar; - Do not rotate the logo; - Do not adjust the position of the text inside the yellow bars 5
6 THE GLOBAL-COVERAGE AND WIX INSTITUTE LOGOS THE WIX FILTERS GLOBAL-COVERAGE LOGO This logo is used in the context of WIX International. It appears on all WIX Filters packaging. THE WIX FILTERS INSTITUTE LOGO This is the logo of our training programme for mechanics. 6
7 COLOURS THE STANDARD WIX FILTERS COLOURS To guarantee the consistent image of the brand logo, it is important to use the correct colours. The chart on the right contains the WIX Filters colour specifications in two di erent colour systems. SPECIAL CASE THE LOGO PRINTED ON UNCOATED PAPER If the yellow colour is used on uncoated paper, the additional colour PMS 122U should be used. If PMS 1235C is used, the resulting colour will not match the yellow of the WIX Filters logo. LOGO PRINTED ON UNCOATED PAPER PRINT SPOT: 100% Black CMYK: 0/0/0/ 100 SCREEN RGB: 35/31/32 HEX: #231F20 EMBROIDERY PRINT SPOT: PMS 1235C CMYK: 0/33/97/0 SCREEN RGB: 255/182/15 HEX: #FFB60F EMBROIDERY SPOT: PMS 122U SAKURA THREAD 2170 SAKURA THREAD
8 FONTS Gotham Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Montserrat Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Gotham Medium AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Montserrat Medium AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Gotham Book AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Montserrat Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz STANDARD DIGITAL ALTERNATIVES (GOOGLE FONTS) 8
9 FONTS LOREM IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT AMET Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. LOREM IPSUM DOLOR SIT AMET Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. EXAMPLE 9
10 FONTS LOREM IPSUM LOREM IPSUM EXAMPLE SLANTED VERSION EXAMPLE 10
11 ICONS OIL FILTERS FUEL FILTERS AIR FILTERS CABIN FILTERS SPECIAL FILTERS OIL FILTERS FUEL FILTERS AIR FILTERS CABIN FILTERS SPECIAL FILTERS OIL FILTERS FUEL FILTERS AIR FILTERS CABIN FILTERS SPECIAL FILTERS WIX FILTERS PRODUCT ICONS These icons may be used in promotional materials. 11
12 ICONS HEAVY-DUTY-PRODUCT ICONS 12
13 ICONS HOW TO USE THE ICONS EXAMPLES 13
14 THE 2017 CAMPAIGN CAMPAIGN SLOGAN INCORRECT USAGE The slogan should be positioned on one line. Do not split the text. 14
15 KEY VISUALS AUTOMOTIVE TRUCK 15
16 KEY VISUALS AGRI MARINE WIX RACING 16
17 GUIDELINES FOR CREATING LAYOUTS KV LAYOUT LOGOTYPE TEXT PRODUCTS READY TO PRINT OR OR ALTERNATIVE LOREM IPSUM DOLOR SIT AMET Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. NOTES NOTES NOTES When using KV with a filter featuring the WIX Filters logo, there is no need to repeat the same logotype on the layout. The WIX Filters logo should be positioned in the upper right or left corner, except the We Love Engines logo. The layout should have one main headline. Pack shots should be positioned in the lower right or left corner. Make sure that the packaging stands out well against the black or yellow background. Always add the URL address: 17
18 LAYOUT EXAMPLES 18
19 POSTERS AUTOMOTIVE 19
20 PRESS 20
21 ROLL-UP GENERIC ROLL-UP GENERIC ROLL-UP ROLL-UP FOR PROXITECH (FRANCE) 21
22 LEAFLETS Place for the business partner s logo. 2 LEAFLET VERSIONS FOR PROMOTIONS WITH BUSINESS PARTNERS 22
23 LEAFLETS AGRI LEAFLET FOR TRADE FAIRS 23
24 DEALER-SHOWROOM BRANDING SHOWROOM WITH ONE WINDOW SHOWROOM WITH TWO WINDOWS 24
25 DEALER-SHOWROOM BRANDING SHOWROOM WITH THREE WINDOWS 25
26 DEALER-SHOWROOM BRANDING SHOWROOM WITH FOUR WINDOWS PLUS SMALL TOP WINDOWS 26
27 WEB BANNERS HORIZONTAL BANNER 750 x 300px VERTICAL BANNER 300 x 600px Always use the WIX Filters logo on web banners. Product pack shots should be positioned on a yellow background. If the background is black, use white and yellow text. The CTA Button should be in a contrasting colour. 27
28 MANN+HUMMEL FT Poland spółka z ograniczoną odpowiedzialnością sp. k ul. Wrocławska Gostyń Poland
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