Corporate identity guide
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1 Corporate identity guide MANU CORPORATE IDENTITY GUIDE V
2 2 Brand philosophy Table of contents File structure CORPORATE IDENTITY PHILOSOPHY We create beautiful products to enhance your (digital) lifestyle. We strive to create products that are chosen by you based on emotion. This means we have to not only observe and listen, but also to do what feels right. Innovation and clever thinking is one thing, but putting love into everything that we do is just fun. Your senses are continually stimulated by sound, light and other input from the mobile devices in your home, at work and on the move. Manu lets you combine your great taste for design with the ideal usability of mobile devices. MANU CORPORATE IDENTITY GUIDE V
3 3 Brand philosophy Table of contents File structure TABLE OF CONTENTS 1.INTRODUCTION BRAND PHILOSOPHY 2 TABLE OF CONTENTS 3 FILE STRUCTURE 4 2.LOGO CORPORATE LOGO 5 POSITIONING AND SIZES 6 LOGO COLOURS 7 DON TS 8 3.COLOUR SPECIFICATIONS 9 4.TYPOGRAPHY GENERAL FONTS 1 USAGE AND TYPEFACE 11 MULTI-PLATFORM FONT 12 MANU CORPORATE IDENTITY GUIDE V
4 4 Brand philosophy Table of contents File structure FILE STRUCTURE Brand guidelines Corporate identity guide for the Manu brand. FOLDER: 1_BRAND_GUIDELINES Logo Vector files for the white and black version of the logo and logo icon. FOLDER: 2_LOGO Typography Manu s corporate fonts Fedra Sans and Avenir. FOLDER: 3_TYPOGRAPHY PowerPoint template PowerPoint presentation template & roadmap template. FOLDER:5_POWERPOINT_TEMPLATE Photography This folder contains stock photography for use in communication materials FOLDER: 6_PHOTOGRAPHY Presentation Stylesheet This folder contains the stylesheet presentation of the Manu Brand. FOLDER: 7_STYLESHEET BRAND PRESENTATION Stationary Stationary in PDF and Word template. An example letter is included in this folder. FOLDER:4_STATIONARY MANU CORPORATE IDENTITY GUIDE V
5 5 Corporate logo Positioning and sizes Logo colours Don'ts CORPORATE LOGO The core element in our brand is the Manu corporate logo. It should be used in all Manu communication materials. The logo is available as an Illustrator EPS file, AI file or PDF file in vector format. MANU CORPORATE IDENTITY GUIDE V
6 6 Corporate logo Positioning and sizes Logo colours Don'ts POSITIONING AND SIZES A clear zone should be created around the logo to establish its full impact using the positioning squares as shown. The measurement of the square is the height and width of the letter 'M' in the logo. A clear space should be maintained to the right, left, top and bottom of the logo. Full size: 6 mm When placing the logo on A4 and A5 layouts (portrait or landscape), the sizes at the right should be used. The full size of the logo is 6 mm wide. When width is smaller than 3 mm, the logo icon is used. MANU CORPORATE IDENTITY GUIDE V
7 7 Corporate logo Positioning and sizes Logo colours Don'ts LOGO COLOURS The preferred use for Manu s logo is on a white background. In certain cases, the logo may be used on a coloured or black background. The colours that can be used are limited to the brand colours as displayed here. MANU CORPORATE IDENTITY GUIDE V
8 8 Corporate logo Positioning and sizes Logo colours Don'ts DON'TS - Do not place the logo anywhere other than in the top left or bottom left corner. - Do not adapt or change the logo or add other graphical elements to it. - Do not use other colours than specified in this corporate identity guide. - Do not place the white logo on light coloured area s. - Do not place text over the logo. - Do not use exotic fonts in publications. Don t distort the proportions of the logo Don't place the logo on any other colour than the brand colours Don t place the white logo on light coloured areas MANU CORPORATE IDENTITY GUIDE V
9 9 Specifications SPECIFICATIONS The colours shown here can be used as colours in communication materials. FULL COLOUR (CMYK) C M Y K 1 C M Y K 1 C M Y K C M Y K C M Y K C M Y K PANTONE COATED PMS Black C 7541 C 587 C 5493 C 75 C 2164 C PANTONE UNCOATED PMS Black U 7541 U 587 U 2211 U 75 U 2164 U RGB R G B R G B R G B R G B R G B R G B WEB (HEXADECIMAL) # #E6E7E8 #D2D1AA #7EA7AD #F7DAE #7C97AB RAL RAL 917 RAL 93 RAL 619 RAL 634 RAL 747 RAL 524 MANU CORPORATE IDENTITY GUIDE V
10 1 General fonts Usage and typeface Multi-platform font GENERAL FONTS Manu s corporate fonts are Fedra Sans and Avenir. The general fonts are necessary to establish the power of the brand and are used in all graphic designs. Fedra Sans is used as the main font. The font styles used for Fedra Sans are Book and Medium. Avenir is used in the Manu logo and can be used for notes/summaries and in certain cases, for headings in all caps. The font styles used for Avenir are Medium, Book and Black. Use of font styles - Headings: Fedra Sans - Md, Avenir - Black - Subheadings: Fedra Sans- Md, Bk - Body: Fedra Sans - Bk - Captions: Fedra Sans - Bk - Notes: Avenir - Medium, Book Fedra Sans Fedra Sans - Bk ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%&/()=ß [] {} äå ƒ ªº@öoeæ ç~üμ ß * +- # fi^^\ ÄÅ Ç ÏÌÖÓÜÛıˆfl Ø» Í Á Ù Fedra Sans - Md ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%&/()=ß [] {} äå ƒ ªº@öoeæ ç~üμ ß * +- # fi^^\ ÄÅ Ç ÏÌÖÓÜÛıˆ fl Ø» Í Á Ù Avenir Avenir - Md ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%&/()=ß [] {} äå ƒ ªº@öoeæ ç~üμ ß * +- # fi^^\ ÄÅ Ç ÏÌÖÓÜÛıˆfl Ø» Í Á Ù Avenir - Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%&/()=ß [] {} äå ƒ ªº@öoeæ ç~üμ ß * +- # fi^^\ ÄÅ Ç ÏÌÖÓÜÛıˆfl Ø» Í Á Ù Avenir - Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%&/()=ß [] {} äå ƒ ªº@öoeæ ç~üμ ß * +- # fi^^\ ÄÅ Ç ÏÌÖÓÜÛıˆf l Ø» Í Á Ù MANU CORPORATE IDENTITY GUIDE V
11 11 General fonts Usage and typeface Multi-platform font USAGE AND TYPEFACE Headings Fedra Sans Md. Avenir Black Lorem ipsum dolor sit amet (font size: 12 pt) LOREM IPSUM DOLOR SIT AMET (font size: 15 pt, caps) Subheadings Fedra Sans Md, Fedra Sans Md. LOREM IPSUM DOLOR SIT AMET (font size: 1 pt, caps) LOREM IPSUM DOLOR SIT AMET (font size: 9 pt, caps) Lorem ipsum dolor sit amet (font size: 1 pt) Lorem ipsum dolor sit amet (font size: 9 pt) Notes/summaries Avenir Bk, Avenir Md Bodytext Fedra Sans Bk 9pt - Line spacing 15 - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin in diam quis lectus convallis maximus quis vitae metus. Nulla ornare, nulla sit amet fringilla congue, dui tellus interdum justo, vitae finibus eros ipsum eget eros.. 1pt - Line spacing 16 - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin in diam quis lectus convallis maximus quis vitae metus. Nulla ornare, nulla sit amet fringilla congue, dui tellus interdum justo, vitae finibus eros ipsum eget eros. 12pt - Line spacing 18 - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin in diam quis lectus convallis maximus quis vitae metus. Nulla ornare, nulla sit amet fringilla congue, dui tellus interdum justo, vitae finibus eros ipsum eget eros. 9pt - Line spacing 13 - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin in diam quis lectus convallis maximus quis vitae metus. 8pt - Line spacing 11 - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin in diam quis lectus convallis maximus quis vitae metus. MANU CORPORATE IDENTITY GUIDE V
12 12 General fonts Usage and typeface Multi-platform font MULTI-PLATORM FONT If it is not possible to use our general font Fedra Sans, Manu recommends Lucida Sans. Lucida is recognized globally and available on every computer (Mac or PC). Font sizes Self-adjustable Microsoft Office documents, like Word and PowerPoint, use Lucida Sans as body text (when Fedra Sans is not available). The font size of the letterhead body text is Lucida Sans Unicode 9 pt and the line spacing is 15 pt. Headings for press releases or other applications are printed in Lucida Sans Bold 9 pt. Lucida Sans Unicode, Lucida Grande Lucida Sans Unicode, Lucida Grande Rg ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%&/()=ß [] {} äå ƒ ªº@öoeæ ç~üμ ß * +- # fi^^\ ÄÅ Ç ÏÌÖÓÜÛıˆfl Ø» Í Á Ù Lucida Sans Unicode, Lucida Grande Bd ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! $%&/()=ß [] {} äå ƒ ªº@öoeæ ç~üμ ß * +- # fi^^\ ÄÅ Ç ÏÌÖÓÜÛıˆfl Ø» Í Á Ù Bodytext 9pt - Line spacing 15 - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin in diam quis lectus convallis maximus quis vitae metus. Nulla ornare, nulla sit amet fringilla congue, dui tellus interdum justo, vitae finibus eros ipsum eget eros. Headings LOREM IPSUM DOLOR SIT AMET (font size: 9 pt, caps) Lorem ipsum dolor sit amet (font size: 9 pt) Lorem ipsum dolor sit amet (font size: 12 pt) Lorem ipsum dolor sit amet (font size: 14 pt) MANU CORPORATE IDENTITY GUIDE V
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