Bardy Diagnostics. Identity Guidelines V 1.5
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1 Bardy Diagnostics Identity Guidelines V 1.5
2 Table of Contents Identity Guidelines Identity Guidelines ensure that the visual design elements of Bardy Diagnostics are applied correctly in every application in which the company is identified and are essential for providing consistency amongst all communications. When closely followed, these guidelines will create greater visibilty, brand recognition and marketing possibilites for our brand. Logo Typography Colors Graphics Imagery Identity Guidelines 1
3 Logo PURPOSE The logo for Bardy Dx was created with significant intention and personal meaning. Preserving the technology s life-saving capability and simplistic usability is at the forefront of the company s mission. Clearspace Minimum distance between logo and end of page, image, or body copy. Width of the D in logomark represents minmum clearspace. LOGOMARK Logo with tagline The BDx logomark may be used as a standalone option for marketing collateral. The same clearspace rule applies We re close to your heart PMS Cool Gray 11C PMS 186C (red) Violations Do not lighten the logo Do not change the colors Do not stretch or scew the logo For screen display (web, , ppt), use a.jpg or.png file. For print, use an.eps file. Do not reproduce the logo in low resolution Do not rotate the logo Do not outline the logo Identity Guidelines 2
4 Typography FONTS Avenir (Linotype Foundry) is the primary font for all Bardy Dx communications. Multiple weights are availble depending on application, however, medium weight should be used for headlines and in congruence with Bardy Diagnostics logo messaging. Gandhi Serif Bold can also be used as an alternate headline font or accent to add variety. It should only be used for headlines or accents, not for body copy. Gandhi Serif Italic may be used as an alternate descriptor font for quotes or small descriptions. Free download available here: fonts/gandhi-serif Helvetica or Helvetica Neue is to be used only for internal office communications and/or when Avenir is unavailable. Avenir Primary Font Avenir / Light Avenir / Light Oblique Avenir / Book Avenir / Medium Avenir / Black Gandhi Serif Alternate Headline Font Gandhi Serif / Bold Gandhi Serif / Italic Helvetica Internal Office Font Helvetica / Regular Helvetica Neue / Regular Identity Guidelines 3
5 Colors PALETTE The Bardy Dx color palette has been designed to work in harmony with the brand while allowing flexibility for individual elements to stand out. More variation can be achieved through shade and tint adjustments, rather than the addition of completely new hues. This will diminish inconsistency and keep the palette from incorporating too many colors, therefore creating brand congruency. Primary Colors 80% Tint BARDY RED PMS 186 C CMYK RGB HEX cf0a2c 60% Tint BARDY GRAY PMS Cool Gray 11 C CMYK RGB HEX Secondary Colors BARDY BLUE PMS 279 C CMYK RGB HEX 3e8ddd BARDY ORANGE PMS 1505 C CMYK RGB HEX f26b21 70% Tint 60% Tint Identity Guidelines 4
6 Graphics Heart Wave Heart Wave Line Icons Gradient Bardy Dx graphic elements and iconography should maintain a consistent look and feel and only use the Bardy brand colors. A bounding circle shape that utilizes its corresponding icon color is preferred. Gradient Heart Wave Identity Guidelines 5
7 Imagery PHOTOGRAPHY Bardy Dx uses approved and licensed stock images. Photo expressions should always appear authentic and not posed. The image(s) used should be original when possible and not visible in any prominent third-party applications. Copying or repurposing any existing imagery from other companies should be avoided. Images best represent the brand when shown in color or tints from the Bardy Red color. Identity Guidelines 6
Bardy Diagnostics. Identity Guidelines V 2.0
Bardy Diagnostics Identity Guidelines V 2.0 Table of Contents Identity Guidelines Identity Guidelines ensure that the visual design elements of Bardy Diagnostics are applied correctly in every application
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