Bardy Diagnostics. Identity Guidelines V 2.0

Transcription

1 Bardy Diagnostics Identity Guidelines V 2.0

2 Table of Contents Identity Guidelines Identity Guidelines ensure that the visual design elements of Bardy Diagnostics are applied correctly in every application in which the company is identified and are essential for providing consistency amongst all communications. When closely followed, these guidelines will create greater visibilty, brand recognition and marketing possibilites for our brand. Logos Typography Colors Graphics Imagery Identity Guidelines 1

3 Logo PURPOSE The logo for Bardy Dx was created with significant intention and personal meaning. Preserving the technology s life-saving capability and simplistic usability is at the forefront of the company s mission. Clearspace Minimum distance between logo and end of page, image, or body copy. Width of the D in logomark represents minmum clearspace. LOGOMARK Logo with tagline Tagline text should be left-justified with logo and begin at D of BDx logomark. The BDx logomark may be used as a standalone option for marketing collateral. The same clearspace rule applies We re close to your heart PMS Cool Gray 11 C PMS 186 C (red) Violations Do not lighten the logo Do not change the colors Do not stretch or scew the logo For screen display (web, , ppt), use a.jpg or.png file. For print, use an.eps file. Do not reproduce the logo in low resolution Do not rotate the logo Do not outline the logo Identity Guidelines 2

4 OO BDxConnect Logo PURPOSE The logo for BDxConnect was created to identify the technology that connects the patient and physician to valuable ECG data. The logos seamlessly incorporate the existing BDx logomark, brand colors, and font for harmonious integration. LOGOMARKS The BDxConnect logomarks may also be used as a standalone option for marketing collateral. BDxConnect Web Example of minimum logo clearspace. Width of the O in CONNECT represents minmum clearspace. BDxConnect Mobile BDxConnect Mobile is a variation of its web version logo and should always include the wireless arches graphic element and MOBILE designation. MOBILE should always remain justified with end of lower N and T letters in CONNECT. PMS 186 C (red) PMS Cool Gray 11 C Violations WEB CONNECT Do not change font weight Do not change the colors CONNECT Do not alter type kerning MOBILE MOBILE Do not reposition text Do not exclude any graphic design elements Do not apply shadow effect Identity Guidelines 3

5 Typography FONTS Avenir (Linotype Foundry) is the primary font for all Bardy Dx communications. Multiple weights are availble depending on application, however, medium weight should be used for headlines and in congruence with Bardy Diagnostics logo messaging. Gandhi Serif Bold can also be used as an alternate headline font or accent to add variety. It should only be used for headlines or accents, not for body copy. Gandhi Serif Italic may be used as an alternate descriptor font for quotes or small descriptions. Free download available here: fonts/gandhi-serif Helvetica or Helvetica Neue is to be used only for internal office communications and/or when Avenir is unavailable. Avenir Primary Font Avenir / Light Avenir / Light Oblique Avenir / Book Avenir / Medium Avenir / Black Gandhi Serif Alternate Headline Font Gandhi Serif / Bold Gandhi Serif / Italic Helvetica Internal Office Font Helvetica / Regular Helvetica Neue / Regular Identity Guidelines 4

6 Colors PALETTE The Bardy Dx color palette has been designed to work in harmony with the brand while allowing flexibility for individual elements to stand out. More variation can be achieved through shade and tint adjustments, rather than the addition of completely new hues. This will diminish inconsistency and keep the palette from incorporating too many colors, therefore creating brand congruency. Primary Colors 80% Tint BARDY RED PMS 186 C CMYK RGB HEX cf0a2c 60% Tint BARDY GRAY PMS Cool Gray 11 C CMYK RGB HEX Secondary Colors BARDY BLUE PMS 279 C CMYK RGB HEX 3e8ddd BARDY ORANGE PMS 1505 C CMYK RGB HEX f26b21 70% Tint 60% Tint Identity Guidelines 5

7 Graphics Heart Wave The Heart Wave graphic depicts a high-quality ECG signal interpreted directly from a Bardy Diagnostics CAM Report. Carnation Gradient The gradient Carnation may be used as an alternate design element Heart B The Heart B from the BDx logomark may be used as an additional graphic design element, but must remain the Bardy Red color. A gradient feather effect should be implemented when B is rotated to document or image s edge. Icons The gradient feathered B may be rotated so it is flush with edge of document or image PMS 186 C 100% PMS 186 C 80% Gradient Heart Wave Bardy Dx graphic elements and iconography should maintain a consistent look and feel and only use the Bardy brand colors. A bounding circle shape that utilizes its corresponding icon color is preferred. Identity Guidelines 6

8 Imagery PHOTOGRAPHY Bardy Dx uses approved and licensed stock images. Photo expressions should always appear authentic and not posed. The image(s) used should be original when possible and not visible in any prominent third-party applications. Copying or repurposing any existing imagery from other companies should be avoided. Images best represent the brand when shown in color or when a gradient overlay treatment is applied to image with tints from the selected Bardy Red color. Photos and videos available for download can be found at: Identity Guidelines 7