REEM READYMIX Brand Guideline

Transcription

1 REEM READYMIX Brand Guideline Implementing Reem Readymix brand in communications V.I - February 2018

2 Introduction Reem Readymix is a leading supplier of all types of readymix concrete and cementbased plastering materials. We use the latest technology and equipment, and our experienced personnel has expertise in all concrete-related services, from production to final product placing. Five fully-automated, state-of-the-art batching plants produce 600 cubic meters of concrete per hour, together with five ice-producing plants, with a production capacity of 400 tons per day, and a fully integrated laboratory equipped with the latest technology and testing facilities. Reem Readymix has consolidated its position in the demanding construction market through a strong and integrated supply chain.

3 Table of Content 1. Brand Strategy Vision Mission 2. Basic identity elements 2.0 Master Logo / Grid 2.1 Orientation Options / Grid 2.2 Basic Identity Elements 2.3 Brand Identity Orientation and Lockups 2.4 Minimum Size 2.5 Clear Space 2.6 Color Versions 2.7 Logo on Spot Colored Background 2.8 Logo on Photographic Background 2.10 Image Style / Composition 2.11 Incorrect Usage 2.12 Typeface English 2.13 Typeface Arabic 2.14 Corporate Stationeries Letterhead / Business card Paper bag / Document envelope DL envelope / A5 envelope CD jacket / CD label Powerpoint template Signature 2.15 Vehicle Livery Cement Mixing Truck

4 1.0 Brand Strategy: Vision / Mission OUR VISION To promote readymix concrete products with our strong knowledge base and technical expertise, in order to maintain superior quality and environmentally friendly and sustainable construction in order to improve the standard of living and quality of assets in the region. OUR MISSION Reem Readymix is a leading supplier of all types of readymix concrete and cement-based plastering materials. We use the latest technology and equipment, and our experienced personnel have expertise in all product placing. readymix producers in Abu Dhabi, Reem Readymix has consolidated its position in the demanding construction market through a strong and integrated supply chain. Seven fully-automated, state-of-the-art batching plants produce 700 cubic meters of concrete with a production capacity of 400 tons per day and a fully integrated laboratory equipped with the latest technology and testing facilities.

5 2.0 Master Logo Grid X 6 X 1 X 7 X 2 X 6 X 1 X 1

6 2.1 Orientation Options / Grid X 4 X 7 X 4 X 1 X 7 X 1 X 7 X 2 X 1 X 1 STACKED/VERTICAL LOCK-UP VERTICAL LOCK-UP

7 2.2 Basic Identity Elements Reem Readymix visual identity has three key elements: 1. Brand identity 2. Pattern 3. Typography If we use the elements consistently and correctly, they will create a for Reem Readymix. Master Logo Pattern Typography Gill Sans Abc Abc Abc GE SS Symbol Wordmark and endorsement line

8 2.3 Brand Identity Orientation and Lockups If the logo is used in its standard format, the tagline can be incorporated within the lock-up. However, if the logo is used in an un-orthodox format, the tagline should not be used in the lock up, but used elsewhere in the design. X 1 X 1 CONCRETE WITH QUALITY CONCRETE WITH QUALITY CONCRETE WITH QUALITY

9 2.4 Minumum Size Reem Readymix logo should always be set at a legible size, the recommended minimum size in width is 25 mm or 2.5 cm. 25 mm 30 mm 40 mm

10 2.5 Clear Space A clear space area equal to 1 x the height of the letter R of the the brand identity which should remain free from other elements (type and graphics). Use the minimum clear space area as a guide to protect the brand identity from distracting elements. It is a minimum and should be increased wherever possible.

11 2.6 Color Versions There are four color variations of the brand identity. The full color version is the primary brand identity and should be used wherever possible. Primary Logo Full Color Version 1 One Color Blue Version 2 One Color Grey Pantone 424 C (Grey) Version 3 One Color Negative Primary Logo V.1 1 Color Blue V.2 1 Color Grey V.3 1 Color Negative

12 2.7 Logo on Spot Colored Background Full Color The diagrams on the opposite shows which brand identity versions can be used on primary and secondary colored backgrounds. One Color Blue One Color Grey One Color Negative

13 2.8 Logo on Photographic Background When using the brand identity on an image, select the color version that is most legible, and complements the image. The preferred brand identity color way is the full color version (1). It should be used wherever possible to reinforce our distinctive primary color palette.

14 2.9 PANTONE REFLEX BLUE C CMYK: 100/73/0/2 RGB: 0/84/163 WEB: #0054a3 100% 90% 80% 70% 60% The Pantone and CMYK values provided can be used on both coated and uncoated paper when printing. Although variations in color will occur, try to match the colors as closely as possible. 50% 40% 30% 20% 10% PANTONE 424 C CMYK: 0/0/0/61 RGB: 126/128/ % 90% 80% 70% 60% WEB: #7e % 40% 30% 20% 10%

15 2.10 Image Style / Composition When selecting images for print and electronic material, the hue should always be on the cool tone. Always consider the Golden Triangle ratio or always use rule of thirds when framing or composing an image. Golden Triangle / Rule of Thirds Please note: the photographic examples on this page are for conceptual and design reference only. The image rights belong to the corresponding sources or authors.

16 2.11 Incorrect Usage Do not change the colors of the symbol and logotype. Ensure the brand identity is legible when using on an image. Do not alter or redraw the symbol. Do not use the full color brand identity on primary colored backgrounds. When reproducing the brand identity, always use the master artwork. Only use one of the four color versions shown on the Brand guideline for use on colored backgrounds and images. Do not rotate the symbol or logotype. Ensure the brand identity is legible when using on an image. Do not use transparency effects. Do not stretch logotype or endorsement line.

17 2.12 Typeface English Aa Aa Aa Aa Aa For designed, branded communications done internally or outside, use Gill Sans family font. Aa Aa Aa Aa Light Light Italic Regular Italic SemiBold SemiBold Italic Bold Bold Italic UltraBold

18 2.13 Typeface Arabic ض ص ش س ز ر ذ د خ ح ج ث ت ب ا ي و ه ن م ل ق ف غ ع ظ ط ٠١٢٣٤٥٦٧٨٩ For designed, branded communications that needs to be written in Arabic language, the font GE SS should be used. GE SS Medium ض ص ش س ز ر ذ د خ ح ج ث ت ب ا ي و ه ن م ل ق ف غ ع ظ ط ٠١٢٣٤٥٦٧٨٩ GE SS Bold ض ص ش س ز ر ذ د خ ح ج ث ت ب ا ي و ه ن م ل ق ف غ ع ظ ط ٠١٢٣٤٥٦٧٨٩ GE SS Light

19 2.14 Corporate Stationeries Business card front Letterhead Continuous sheet Business card back

20 2.14 Corporate Stationeries Paper bag

21 2.14 Corporate Stationeries A5 envelope DL envelope Document envelope

22 2.14 Corporate Stationeries CD jacket / CD label

23 2.14 Corporate Stationeries Powerpoint template (Title page) Powerpoint template (Inside pages)

24 2.14 Corporate Stationeries signature

25 2.15 Vehicle Livery Cement Mixing Truck