TRANSLATIONAL RESEARCH INSTITUTE

Transcription

1 BRAND GUIDELINES VERSION TRI BRAND GUIDELINES V1.2 1

2 CONTENTS Introduction 2 Logo use and variation 3 Corporate palette 5 Typeface and hierarchy 6 Use of partner branding 7 Communications templates 9 Design assets 10 TRI BRAND GUIDELINES V1.2 1

3 INTRODUCTION Welcome to the brand guidelines for TRI. The purpose of this document is to maintain consistency across all communication touch points of the brand. The brand includes the TRI logo (name and device), colours, typefaces and design elements. Use only original artwork supplied by TRI. Logos, templates and images can be downloaded from the TRI Intranet. If you require specific images or assistance please contact the TRI Communications and Marketing Team. Pages from this document should not be used for direct reproduction purposes. T E info@tri.edu.au TRI BRAND GUIDELINES V1.2 2

4 LOGO USE AND VARIATION TAGLINE LOGO The full colour, centrally aligned TRI logo with tagline should be used when ever possible. There will be times in a design when reversing the logo is appropriate. When monochrome printing is used, use the black logo. NO TAGLINE Use the TRI logo without the tagline when space is at a premium or the logo cannot be reproduced to the minimum size guidelines, the tagline is not legible or the Translational Research Institute name has been already used on the same page. HORIZONTAL TAGLINE Use the horizontal logo and tagline only when space is restricted and the centrally aligned, tagline logo cannot be used. TRANSLATIONAL RESEARCH INSTITUTE TRI BRAND GUIDELINES V1.2 3

5 LOGO USE AND VARIATION CLEAR SPACE A minimum clear space surrounding the logo has been defined to ensure it remains uncluttered by additional elements including lettering, decorative devices, typography, other logos, graphics and photos. The clear space should be no less than the height of the T in TRI from the outer edge of the logo on all sides. This rule of clearance space applies on printed applications as well as online. LOGO INTEGRITY It is very important to correctly use the logo to maintain brand integrity. Do not distort the logo, change the colour or placement of text, use over imagery or modify the logo in any way. MINIMUM SIZE Minimum size for the TRI logo has been determined to maintain legibility. PRINT X TRI X 23mm Minimum legibility 23mm wide 25mm Minimum legibility 25mm wide X SCREEN 75pixels Minimum 75pixels 130pixels Minimum legibility 130pixels TRI BRAND GUIDELINES V1.2 4

6 CORPORATE COLOURS The TRI corporate colour palette consists primarily of two colours. The dark grey variation below is largely for digital use. For consistency only use the exact colour specifications given here. For printed material, our preferred print stock is sovereign offset, always matching to our CMYK colours. For web applications use the RGB or HEX code breakdown. TRI orange 100% 75% 50% 25% PANTONE 152 CMYK c0, m62, y100, k0 When using Microsoft Office products, from the home tool bar, click on font colour and select these colours into a new swatch using RGB values. > TRI orange Orange r245, g127, b32 > TRI grey Black, text 1, lighter 35% (2nd from left, three down) RGB r245, g127, b32 HEX # f57f20 TRI grey 100% 75% 50% 25% TRI dark grey 100% PANTONE 431 CMYK c45, m27, y17, k51 PANTONE Black 6U CMYK c83, m69, y53, k52 RGB r83, g98, b111 HEX # 53626f RGB r37, g50, b62 HEX # 25323e TRI BRAND GUIDELINES V1.2 5

7 TYPEFACE HIERARCHY The TRI brand uses three typefaces for all communications. Only use these three typefaces to retain brand consistency. Open Sans is the primary typeface to be used in all print publications and online body copy. OPEN SANS - PRINT Headings Open Sans Light, TRI orange variable size Point and leading size is the same Sub headings Open Sans Bold Caps, TRI grey 13pt type, 14pt leading Body copy Open Sans Regular, TRI grey Minimum 8.5pt type, 12pt leading CALIBRI - OFFICE DOCUMENTS Headings Calibri Light Caps, TRI orange variable size Point and leading size is the same Sub headings Calibri Bold Caps, TRI grey 12 type, 1.0 line spacing Body copy Calibri Regular, TRI grey Minimum 11 font, 1.0 line spacing TRI RESEARCH A WORLD LEADER IN MANAGING HUMAN DISEASE AND ILLNESS TRI is the future of biomedical research in Australia. Combining the research intellect of four leading research institutes TRI RESEARCH A WORLD LEADER IN MANAGING HUMAN DISEASE AND ILLNESS TRI is the future of biomedical research in Australia. Combining the research intellect of four leading research institutes. OPEN SANS - WEB Page headers and navigation buttons Open Sans Bold Caps Variable size Point and leading size is the same Sub page and tile headings Open Sans Condensed Light Caps Variable size Point and leading size is the same Body copy Open Sans Regular, Black font TRI RESEARCH A WORLD LEADER IN MANAGING HUMAN DISEASE AND ILLNESS TRI is the future of biomedical research in Australia. Combining the research intellect of four leading research institutes. TRI BRAND GUIDELINES V1.2 6

8 USE OF PARTNER BRANDING There are rules which should be followed when presenting the TRI logo in conjunction with partner logos. Logos should always be centre-aligned with each other, with equal spacing in between. The TRI logo will always appear first, and larger than the partner logos, in this order: TRI PAH QUT IHBI UQDI UQFOM Mater Research Patheon Biologics Princess Alexandra Hospital BRISBANE Please also refer to the partner institute s brand guidelies to ensure these are also followed. When the design element of the TRI grey square is used, all logos are to be reversed, shown below. In an A4 portrait situation the logos should be split into two lines. On the occasion they are on one line, the partner s logos must remain legible. TRI BRAND GUIDELINES V1.2 7

9 USE OF PARTNER BRANDING When representing the TRI partners, use the colours specified below. UQ QUT CMYK c50, m0, y100, k0 RGB r140, g184, b0 HEX # 8dc63f CMYK c100, m80, y25, k9 RGB r20, g71, b125 HEX #14477d MR QLD Health CMYK c0, m80, y94, k1 RGB r210, g73, b42 HEX #ed592a CMYK c70, m0, y11, k0 RGB r0, g191, b221 HEX #00bfdd TRI BRAND GUIDELINES V1.2 8

10 COMMUNICATIONS TEMPLATES LETTERHEAD MEDIA RELEASE SCREEN TEMPLATE CORPORATE DOCUMENT TEMPLATE THIS WEEK AT TRI VISIT THE TRI INTRANET FOR ALL EVENT LISTINGS AND DETAILS CORPORATE BROCHURE POWERPOINT TEMPLATE TRI BRAND GUIDELINES V1.2 9

11 DESIGN ASSETS DESIGN ASSETS The following are important design elements used to communicate the TRI brand. Dotted Line Header Bar Footer Bar Picture Header Communique Header TRI COMMUNIQUES OFFICE OF CEO & DIRECTOR OF RESEARCH Translational Pathway Circles T1 T2 T3 T4 T5 TRI BRAND GUIDELINES V1.2 10

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