Цепочка доставки UHD. Boris Yurin Account manager TV and Media

Transcription

1 Цепочка доставки UHD Boris Yurin Account manager TV and Media

2 Ericsson Consumer Lab annual research 100,000 RESPONDENTS REPRESENTING 1.1 billion PEOPLE 40 MORE THAN COUNTRIES 15 STUDIED MEGACITIES

3 Importance of TV Media features Percentage of consumers that say each TV Media feature is important (Showing top 2 answers on 7-graded scale): HD video quality Dubbed audio Theatrical releases directly on my TV Free from ads/commercials Guaranteed quality on my mobile device On demand/time shift 4K / UHD video quality Golden oldies TV & video content Premium live TV My TV-/Video content anywhere Your personalized channel A la carte TV/Video package Ad-sponsored mobile video service Premium mobile live TV One interface for all online video Niche TV & video content User generated content on the large TV screen Mobile video service with included mobile data Interactive TV Click-to-buy Subtitles 26% 26% 24% 33% 32% 35% 40% 39% 39% 44% 43% 43% 43% 51% 50% 50% 49% 59% 59% 58% 66% Percentage of consumers that say each TV Media feature is worth paying for: Free from ads/commercials HD Video quality 4K / UHDTV Video Quality Theatrical releases directly on my TV Your personalized channel On demand/time shift Golden oldies TV & video content A la carte TV/Video package Dubbed audio Premium mobile live TV Premium live TV Guaranteed quality on my mobile device My TV-/Video content anywhere Interactive TV Ad-sponsored mobile video service Niche TV & video content One interface for all online video Click-to-buy Mobile video service with included mobile data User generated content on the large TV screen Subtitles 10% 9% 14% 13% 12% 15% 15% 14% 18% 17% 20% 20% 20% 31% 31% 28% 27% 25% 25% 38% 37%

4 The Media Delivery Chain MAXIMIZE VALUE OF CONTENT THE MAXIMIZE NETWORK EFFICIENCY ACQUIRING CONTENT DISTRIBUTING CONTENT PROCESSING LIVE IP NEWS GATHERING EVENT COVERING EXCHANGING CONTENT IP FROM BUSINESS TO BUSINESS PREPARING CONTENT BIG SCREENS SMALL SCREENS MONETIZING CONTENT ALL NETWORKS ALL FORMATS PROTECT VALUE INCREASE VALUE ANY SCREEN ANY TIME MAXIMIZE REVENUE STREAMS POTENTIAL

5 HEVC Contribution links

6 Live Sports coverage At the higher bit-rates used for sports coverage the HEVC is expected to give 20 to 30% performance gain over typical MPEG-4 AVC solutions. Significant reduction in transmission costs Higher quality pictures in the same bandwidth High quality UHD (4K) content acquisition Make multiple live video feeds from an event possible and/or affordable

7 Hevc contribution solution AVP 2000 / 3000 Contribution Encoders RX8200 Advanced Modular Receiver RX9004 UHD Decoder New HEVC option card HEVC or MPEG-4 AVC 1 x UHD (4K) 4 x HD 4:2:0 or 4:2:2 8 bit or 10 bit Up to 100 Mbit/s Easy upgrade to existing AVP 1000, AVP 2000 and AVP 3000 HD HEVC capable now 4:2:0 or 4:2:2 8 bit or 10 bit Up to 50 Mbit/s HEVC software only upgrade possible for units with 4:2:2 decoder card UHD (4K) HEVC Decode 4:2:0 or 4:2:2 8 bit or 10 bit Up to 100 Mbit/s ASI or IP Input SDI or IP output

8 CE-HEVC Card 4 x 3G SDI (coaxial) inputs Up to 6 Cards per chassis Inputs 4 x 3G SDI Inputs, choice of copper or fibre interfaces Video codec MPEG-4 AVC or HEVC 4:2:0 8 bit or 4:2:2 10 bit Low delay modes down to 100 ms end to end (HD) 200 ms end to end (UHD) Video Formats: 1080i 25/29.97, 720P 50/59.94, 1080P 50/59.94, UHD (4K)P 50/59.94 Audio processing LPCM pass through, Dolby E pass through, MPEG1 Layer II, Dolby Digital, AAC, Phase Aligned Audio Data handling Generic ANC, Teletext, closed captions, VITC 4 x 3G SDI (optical) inputs

9 What about HDR & WCG High Dynamic Range (HDR) HDR can be transmitted over any 4:2:2 10 bit contribution link (As Ericsson demonstrated at IBC 2015) CE-HEVC will support HDR (ST 2084) and WCG (BT 2020) and will also support HLG back compatible HDR (ARIB STD-B67). Ericsson are developing techniques for optimizing the compression of HDR video. The CE-HEVC is designed to be able to implement these Wider Color Gamut (WCG) As well as greater resolution and higher dynamic range better color reproduction gives a more immersive experience. UHDTV Phase 2 is likely to include a wider color gamut than Rec.709 which is the standard for HD video. The new color space is most likely to be Rec.2020 CE-HEVC supports Rec.2020 CE-HEVC provides an easy route to HDR and WCG support

10 HEVC Contribution Ericsson is launching an HEVC end-to-end contribution solution It is HD and UHD (4K) capable It has been specifically designed for the contribution market It offers an easy upgrade path for our existing customers It has been designed with HDR and WCG in mind

11 UHD in Distribution market

12 OUTLOOK ON MEDIA PROCESSING Launch new services quickly Maximize revenue from content Simplifying operational processes Leverage latest technologies HDR 4K HEVC Operational efficiency Choice of deployment method Bandwidth efficiency Agile solutions

13 One product, infinite possibilities Ericsson MEDIAFIRST VIDEO PROCESSING Cloud-ready software-defined video processing for any screen

14 PERFORMANCE AGILITY TECHNOLOGY MEDIAFIRST VIDEO PROCESSING

15 G7 NEW G7 PLATFORM FOR MEDIAFIRST ENCODING LIVE SOFTWARE INCREASED PERFORMANCE UP to 30% density 4K 1RU, SDI & IP 2RU, 4 Nodes, IP SMPTE (SDI over IP) NEW G7 PLATFORM

16 MEDIAFIRST VIDEO PROCESSING UNIFIED MANAGEMENT PROCESSING COMPUTE PLATFORMS Ericsson Platforms Public cloud Private cloud

17 MEDIAFIRST VIDEO PROCESSING UNIFIED MANAGEMENT PROCESSING COMPUTE PLATFORMS Ericsson Platforms Public cloud Private cloud

18 MEDIAFIRST VIDEO PROCESSING UNIFIED MANAGEMENT PROCESSING COMPUTE PLATFORMS Ericsson Platforms Public cloud Private cloud

19 MEDIAFIRST VIDEO PROCESSING UNIFIED MANAGEMENT PROCESSING COMPUTE PLATFORMS Ericsson Platforms Public cloud Private cloud

20 LIVE VIDEO PROCESSING Maximize network efficiency to enable TV Anywhere with MediaFirst Video Processing for the delivery of live video across multiple network types while leveraging the most suitable deployment model Efficiency Agility Picture Quality Performance

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