In this challenging business environment, you need a partner with the experience and services

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2 In this challenging business environment, you need a partner with the experience and services that can help you achieve your business goals. Walter Karl and Walter Karl Interactive have the skills, expertise and vast array of services that will work to build your business. From list management and brokerage to modeling, development of profitable multi-channel campaigns, skilled management of your database, list fulfillment and more, we are ready to lift your business to the highest level of profitability. We offer you the Experience, Technology and Attention you need and deserve! New Customer Acquisition Solutions Direct Response Strategy Multi-Channel Marketing , Mobile, Telemarketing & Postal & Postal Brokerage Services List Subscription & Installation SMS Programs & Strategy Co-Registration Programs & Strategy Match & Deploy Modeling & Profiling Creative Consulting Search Engine Marketing Customer Retention Solutions Marketing Database Design & Development NCOA Data Hygiene Update / ECOA Append Marketing Data Append Creative Consulting Website and List Monetization & Postal List Management Services Co-Registration Network Participation List Rental Fulfillment System

3 C O N T E N T S Who We Are...2 Client Roster...4 Direct Response Strategy...6 & Postal List Brokerage...8 Multi-Channel Marketing...10 Optimization Network...12 Licensing, Subscription & Installation...14 SMS Mobile Marketing...16 Search Engine Marketing...18 Technical Creative Services...19 CUSTOMER RETENTION Marketing...20 Marketing Database & Hygiene...22 Append Services...24 WEBSITE AND LIST MONETIZATION & Postal List Management...26 Co-Registration Network Participation (Optimization Network)...28 CONTACT INFORMATION

4 W H O W E A R E Our history dates back 50 years ago when Walter Karl was started and the direct mail industry was still in its infancy. We are now one of the country s most prominent and respected list brokerage, list management and interactive marketing firm. With the depth and breadth of our experience, Walter Karl has grown to become a integral marketing partner for over 500 management and brokerage clients in the business-to-business, catalog, publishing, interactive and consumer services areas. We are proud to have on staff some of the industry s most experienced, dedicated professionals, many of whom have been with us for over 20 years. We are a results-driven company, renowned for our innovative marketing solutions and impeccable customer service. A Walter Karl, an infogroup Company, is one of the industry s leading direct and interactive marketer, specializing in Business and Consumer lists, as well as integrated, multi-channel marketing customer acquisition and retention strategies. Over 120 Employees Over 500 Clients Five Offices Nationwide 50 Years in Business Total Solution Source We provide a total solution source for direct response marketers. Our marketing power is derived from our comprehensive and successful one stop shop approach that has earned Walter Karl a well-deserved reputation for building clients businesses by featuring a full selection of services. We pride ourselves in being able to provide big company services with boutique company attention and commitment. As a division of infogroup, Walter Karl can offer unique services and capabilities far beyond any other company. Our ability to tap into their vast resources further broadens our wide range of in-house, cross-sell opportunities and expands our capabilities for list management, brokerage and data services. Our Internet Marketing Division, Walter Karl Interactive, is one of the industry leader and innovator in the online arena providing global online solutions. With infogroup's acquisition of YesMail in 2003, we now have the sales reach and marketing capability that no other company can match. Our 13 dedicated sales professionals lead the industry in experience, in customer acquisition and management, append, enhancements, privacy strategies, modeling, database marketing and customer retention. Our Philosophy WE SUCCEED ONLY WHEN OUR CLIENTS SUCCEED Our success has been achieved by our commitment to these four business principles: We pride ourselves in offering boutique company services to our clients. Service comes first. We communicate regularly with our clients to ensure that our efforts meet their needs. Then we build their list rental business by addressing the needs of the broker/mailer community and providing professional customer service that extends beyond taking orders and answering questions. Create goals and over deliver. Exceeding our clients expectations is the goal in every facet of our partnership. Become a true business partner to our clients, so that we can help them grow all elements of their business through our many services. 2 3

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6 D I R E C T R E S P O N S E S T R A T E G Y Walter Karl conducts an extensive needs analysis with all customers to determine which Walter Karl direct response solution is right for your direct response goals. We ask all the relevant questions and listen attentively to all of the information provided by our clients so that we can support them in implementing the right tactic. Our Direct Response Process Walter Karl Background Walter Karl is a successful, reputable, financially sound Marketing Partner for over 500 B2B, B2C and management and brokerage clients including: Catalog, Publishing, New Movers, New Business, Opportunity Seekers, General Merchandise, High Technology and more. The acquisition of Edith Roman Associates in 2004, the Millard Group in 2005 as well as Mokrynskidirect and Rubin Response in 2006, further broadens our wide range of in-house, cross-sell opportunities and expands our resources and capabilities for list management, brokerage and data services. Our Experience Walter Karl is uniquely qualified to provide integrated direct response marketing products and services because of our depth and breadth of experience as one of the industry s largest and oldest direct marketing company in the B2B arena and consumer marketplaces. Through our expertise as one of the most sought-after interactive marketing services provider, our access to the infogroup s databases, as well as our assertive digital product development strategy, we have all the experts and products available for direct and interactive marketing under one roof. Walter Karl can offer a total suite of services unmatched by any other direct marketing company. Go to our Website at 6 7

7 E M A I L & P O S T A L L I S T B R O K E R A G E Direct marketers, mailers and catalogers are facing more and more challenges each and every day. Whether they re doing business online or offline, they need top professionals to help them capture their targeted audience. Walter Karl and Postal List Brokerage provides marketers and advertising agencies the ability to find niche targets using the medium of and/or postal list rental. Walter Karl and Postal List Brokerage will cut through the complexity for you, and ensure that your mailings take advantage of the most effective lists and list segments available. Walter Karl, has been growing clients businesses for over 30 years. Our core of top professionals is experienced, dedicated and results-driven. With our diversity of service capabilities, Walter Karl s seasoned Brokers can provide comprehensive customer acquisition and retention strategies. List Brokerage Services Comprehensive list research Identifying and matching your campaign criteria with the lists that will work for your unique offer Customer acquisition strategies Strategic circulation planning Both online and offline Aggressive list negotiations on a regular basis to help cut acquisition costs Competitive, program cost and response analysis Merge purge strategies Customer retention and reactivation strategies Full data processing services Analyzing the response, we will be able to identify additional segments to drill down into as well as determining which lists delivered the best response. As part of infogroup, we have the ability to tap into the many resources available which enables us to provide our clients with an abundance of value-added marketing services, coupled with our first-class service, gives you that critical edge over the competition. We can help you acquire, retain and build your relationship with your customers. As a Walter Karl client, you ll work directly with an experienced list broker committed to giving the attention your project deserves. Once your list broker knows exactly what you re trying to accomplish through your direct and/or mail efforts, he or she will work closely with Walter Karl s list recommendation tools to determine the best lists to use for your marketing objectives. Our list brokerage service has our Walter Karl lists as well as long-standing relationships with all permission-quality lists on the market for fast turn-around of list reccos and quality handling of a project whether it s one list that s needed or twenty. Walter Karl and Postal List Brokerage offers as well Yesconnect!, an industry leading tracking system. This real-time tracking tool provides actionable insight on the performance of all lists measuring opens, unique clicks and total clicks. Benefits On-target list recommendations Lowers cost of direct marketing via , phone or postal mail Timely delivery Marketing strategy Gets message out quickly Measurable results for testing offers, landing pages, copy, audiences Go to our Website at 8 9

8 M U L T I - C H A N N E L M A R K E T I N G Walter Karl offers multi-channel marketing opportunities through. one of the most comprehensive portfolio of managed business and consumer lists as well as one of the largest array of business and consumer databases. Walter Karl provides a universe of multi-channel rental lists that will fit any budget and fulfill the most demanding criteria. Featured Lists Walter Karl Interactive has created a new group of highly targeted consumer lists, targeting highly sought-after audiences of students, parents of students, Spanish-speaking consumers, and buyers. Walter Karl s multi-channel marketing capabilities include postal, , telemarketing on a wide array of rental lists, with mobile marketing available on many of most recent, targeted consumer products. This broad choice of marketing mediums allow marketers, mailers and catalogers to be far more effective when developing their marketing campaign strategies. Featured Databases As a division of infogroup, Walter Karl has developed an extensive family of unique postal and databases, covering both the business and consumer marketing arenas. Not only do these databases benefit from the scope provided by the infousa-based data, Walter Karl has also enhanced even further their capabilities by creating multiple vertical segments and offering a large choice of selects. Aside from monthly and daily updates, Walter Karl can tailor these highly-refined databases to fit any marketer's and mailer's specific needs, while providing genuinely-verified postal addresses, phone numbers and addresses in all area of consumer and business topics. Business categories: Industry type, corporate linkage, addresses, ethnic business owners, female owned businesses, franchise owners, growing businesses, new businesses, professionals, public places, small businesses owners, small office/home office, telephone numbers, Website addresses Consumer Categories: Bankruptcy, children, contributors, addresses, ethnicity, hi-tech households, homeowners, mail order buyers, new homeowners, new movers, nurses, pet owners, political, professional, seniors, telephone numbers. THE PROOF OF PURCHASE DATABASE Walter Karl and Walter Karl Interactive are also the exclusive list rental manager of a broad spectrum of business and consumer lists. Many of these lists offer postal, telemarketing and contacts. For more information, please visit our datacard search engine at datacards.walterkarl.com or refer to our Walter Karl 2009 List of Lists brochure. Walter Karl s most prestigious B to B clients, Penton Media and Ziff Davis Enterprise, provide two of the largest universe of multi-channel masterfiles, databases, industry segments and selects available on the market today. Both of these managed lists offer multi-channel packages. The Authority On B2B Information Resources For more information, go to The Online Information Resource For Savvy IT Executives For more information, go to Go to our Website at

9 O P T I M I Z A T I O N O n l i n e L e a d N E T W O R K G e n e r a t i o n The Walter Karl Optimization Network is an online customer acquisition platform delivering quality lead generation solutions for publishers and advertisers. With over 50 years of experience In the Direct Marketing industry, Walter Karl created the network to address the needs of marketers looking to acquire new customers, and publishers looking to generate more revenue for their businesses. Our Network The WK OptNet consists of 200 true BtoB sites and a BtoC affiliate network. With over 30 site categories in the network, advertisers can target specific demographics to ensure the highest quality leads. How Does The OptNet Work? OptNet works by leveraging co-registration to generate leads for marketers. Co-Registration is the process where an advertiser places their offer to opt-in on a site's registration path. Once the user indicates that they would like to receive the offer and hits "submit", their data is passed to Walter Karl who: Aggregates the data into one file Dedupes across multiple sites Performs hygiene on the leads Ships the data to the marketer on a pre-determined basis Best of all, marketers pay on a cost per lead basis! Ask about ONE! Walter Karl s OptNet Enhancement Solution where marketers can append up to 200 data points to their leads! Why Marketers Should Advertise Complete co-reg program management: Data aggregation De-duplication Hygiene Cost per lead pricing model = lower risk Most cost effective way to build a database Ownership of leads Targeting capabilities Permission based opt-ins Quality Associate your brand with other quality brands in the marketplace Advertisers Sample Go to our Website at To become an Advertiser or a Network Partner, contact Allison Tebbe at or allison.tebbe@walterkarl.infousa.com 12 13

10 L I S T S U B S C R I P T I O N L I C E N S I N G, & I N S T A L L A T I O N Walter Karl is one of the industry's leading developer of and postal databases. List Licensing, Subscription and Installation will give you access to some of the industry s best multi-channel rental lists along with broad selectability. Advertisers can reach a larger universe, based on the ability to aggregate target selects in large quantities. Each list includes hundreds of targeted demographic, interest category, and intent to purchase selects; as well as specific job function/industry and job title selects. List Licensing Walter Karl offers a full or segmented licensing of the infousa B2B and B2C databases, for an unlimited usage during a specific time period. Our ability to model and append these comprehensive databases to your customer list will identify who your best prospects are. Walter Karl List Licensing also provides more flexibility to access this data and allows specific market segment strategy and unlimited mailing option. Benefit with volume discount pricing Easy access to all selects Updates available on monthly, quarterly or bi-annual basis List Subscription With Walter Karl Interactive s Subscription option, you have the ability to define a large target universe and communicate with those consumers over a set period of time. However, where other mediums stop, Subscription offers the ability to track results, respond directly to an individual s actions or change messages quickly and easily. Walter Karl Interactive has over 66 million opt-in addresses available for licensing: 24 million homeowners 32 million with home values 19 million donors/contributors 15 million active bank card owners 12 million mail order buyers If you are unsure of your exact market segment or just need to confirm targeting, we can create profiles and models based on your best customer profile. You can then use this profile to identify additional look-a-likes within our permission-based list management properties. B2B and B2C lists 50 to 90% off rate card pricing Increased cost-effectiveness from a single source provider of unduplicated data Ample quantities in key market segments Scheduled invoicing Monthly, quarterly If your goal is to introduce your brand to the on-line community, increase traffic to your Website, or support multi-channel or branding efforts, we can develop a custom program to meet your requirements. List Installation Walter Karl Interactive s Installation will allow you to use multi-channel marketing strategies by including promotions to these targeted prospects. You will not be provided the actual addresses. However, our service provides unparalleled flexibility to easily incorporate a long-term -marketing program using your current prospect file as a starting point. We will provide you with a file of 60 million+ records containing Names, Postal and ID s for matching to that database. You can then select, rank and score your prospect names and deliver just those ID s back to us where we then broadcast your campaign to those prospects. Your campaign includes tracking so you can monitor the results or execute A/B splits for testing. Even better, because of our individual-level tracking capabilities, you can send follow-up campaigns based on each user s response to the first mailing (ie, send non-openers a message with a more intriguing subject line; send openers and clickers that didn t respond a stronger offer). Go to our Website at

11 S M S M O B I L E M A R K E T I N G With Mobile Response Network, Walter Karl can now add mobile marketing to the many services it offers. We are able to provide all B2C marketers with the ability to reach consumers through , postal, phone and mobile device. This new medium sends a brief message to consumer's cell phones where they can be reach almost any time! This new product will introduce a new emerging form of customer acquisition and bring your multi-channel marketing strategy to the next level. The mobile phone numbers available for SMS campaigns are 100% Opt-in. By coupling text message marketing with more traditional marketing, we can help marketers build brand recognition, promote new products and services, complete short polls, and build their opt-in database. Mobile Response Integrated Mobile Response Network can include a multi-channel component to your B2C campaigns In addition to a stand-alone mobile campaign, Mobile Response Network allows you to reach the same consumer through both and postal direct mail. Currently we manage over 85 partners contributing opt-in addresses within the infousa, Walter Karl Interactive Masterfile and Yesmail Network databases. Each list includes hundreds of targeted demographic, interest category, and intent to purchase selects. Mobile Marketing Advantages Only media allowing marketers to reach prospects, where ever they are, at the time of broadcast Nearly all consumers have their mobile device with them, at all times Mobile phones are very personal and mobile users are highly engaged with its content Mobile advertising penetration hits one in three users with high recall statistics Who Can You Reach? Over 62 million total records are available, all selectable by the quality data points you ve come to expect from Walter Karl. Mobile Response Network will help you reach consumers by using a broad availability of criteria, including: Ethnicity Gender Marital Status Political Affiliation Lifestyle Interests Benefits Reach consumers on the go 62 Million domestic and 31 Million international consumers Mobile campaigns have over 80% open rate and can be tracked Quick turn around time - Campaign can be completed in 3-5 days Cost-effective and affordable compare to traditional marketing channels used alone The mobile phone numbers available for SMS campaigns are 100% opt-in Marketing Opportunities Offering you a new emerging form of customer acquisition. Bring your multi-channel strategy to the next level. By coupling mobile marketing with more tradition marketing, you build brand recognition, promote new products and services, complete short polls, and build your opt-in database. Go to our Website at

12 s M A R T S e a r c h E n g i n e M a r k e t i n g S e r v i c e s T E C H N I C A L C R E A T I V E S E R V I C E S Walter Karl Interactive s Search Engine Marketing Services smart helps you be there first when online buyers are searching for your products and services and are ready to buy. Increase sales Build brand awareness Drive new customers Drives ROI Walter Karl Interactive s smart offers flexible service models across all aspects of Search Engine Marketing. Benefits PAID SEARCH Research and Establishment of Campaign Objectives Target Market Analysis and Keyword Research Keyword and Description Development Campaign Setup and Development in Search Engines Bid Management & Positioning Transparent, Detailed Reporting Research and Establishment of Campaign Objectives Strategic Campaign Management and Analysis SEARCH OPTIMIZATION Website and Market Analysis Search Engine Optimization and Submission Link Building Strategies Keyword Research and Recommendations Ongoing Analysis and Optimization Blogging Strategies Continuous Search Engine Visibility Enhancement Proxy Site optimizations where a real-time "spider friendly" version of your website is created to be indexed by the search engines Go to our Website at Walter Karl Interactive offers its clients a range of creative services, from simple coding clean-up to full HTML graphic design. These services are tailor-made to our clients needs, whether they require technical assistance, help developing visual concepts or need a complete creative package. As each request may vary, we recommend you call our Sales Representative for an estimate. NEW! WK Vision is a partnership solution which offers clients a fully integrated web 2.0 application within an HTML campaign. WK Vision also has the capability to host an existing commercial for a client (digitize a commercial for web access) or to create one from scratch using one of our creative commercial partners. Benefits HTML Coding Cleanup What it is Basic conversion of Microsoft Word documents, PDF files, and others to create a clean and eye-catching HTML utilizing an HTML editor. Cleaning up unnecessary coding or formats such as Cascading Style Sheets, form coding, java script, and more. HTML Enhancement What it is Design enrichment, adding substance and visual appeal for an improved look and more effective message. Complete Creative Design What it is Designing an creative from scratch, possibly using client s suggested copy, and existing Website, or other marketing pieces to match the client s brand look and feel. HTML looks exactly the way you intended. Coding is optimized and will increase response rates significantly. Design enhancement will maximize the effectiveness of your message and increase your response. WKi will work with you to design an effective and profitable offer. Cost-effective solution for those who are new to the space, as well as those who cannot afford design agency rates. Go to our Website at

13 e MART E m a i l M a r k e t i ng S e r v i c e s Walter Karl Interactive s emart Marketing Services Team provides clients with a dedicated, experienced online marketing team and state-of-the art technology to execute campaigns to your housefile that will: Our Experience Walter Karl Interactive s emart Marketing Services clients and expertise extend across many market categories including: Increase the lifetime value of your existing customer relationships Attract new customers with viral marketing techniques Build brand awareness Drives ROI Apparel/Accessories Children/Teen Food General Merchandise Gifts Health/Personal Care Home Décor/Furnishings Professional Membership Organizations Publications Retail CUSTOMER RETENTION Benefits Walter Karl Interactive s emart offers a flexible, scalable service model to best suit your needs, including: circulation planning and online strategic analysis based on industry research and best practices to maximize your marketing efforts Efficient, easy-to-use marketing platform Strong targeting features Dynamic personalization features ISP relationship management Triggered messaging capabilities Build-your-own-way report that tracks transactions, opens, clicks, and bounce rates Extensive testing capabilities Enhanced deliverability reporting Integration with social media technology Mobile messaging capabilities The emart Marketing Team at Walter Karl Interactive is passionate about online marketing and helping our clients achieve success with all of their marketing initiatives. We provide an experienced, dedicated team that will learn about your business and grow with you. Go to our Website at CUSTOMER RETENTION 20 21

14 M A R K E T I N G D A T A B A S E & H Y G I E N E CUSTOMER RETENTION Walter Karl s Strategic Information Management (SIM) team has over 25+ years of direct marketing service bureau experience in both consumer and business applications. We offer a full range of direct marketing information systems services and employ an exceptionally talented and professional staff of Account Managers, Database Analysts, Production Specialists and Consultants, with an average of 10 years experience. Strategic Information Management provides courteous, professional and pro-active services while coordinating your project requirements. Data Processing Services US, Canadian and international addresses Business merge/purge Consumer merge/purge List rental fulfillment Lead generation processing Database design & development On-line access Decision support Customer models Database Services Address standardization NCOA/DSF/LACS* Data enhancement DNC/FTC processing appends, emerges and edits *USPS Non-Exclusive Licensed Provider Marketing database maintenance Prospect database maintenance Campaign management Customer profiles Consulting & Special Projects List analysis Systems audits Business requirements development Marketing database analysis Project management Vendor transition management Auto ONEPASS Self Service Hygiene & Enhancements National change of address (NCOA) Nixie elimination services (NES) Locatable address conversion (LACS) Delivery sequence file (DSF) Donnelley Marketing change of address (DMCOA) Pandering and suppression files of 12 million records Delivery point verification (DPV) Address standardization Telephone number append Business file append Consumer file append Geo-coding (latitude & longitude) Modeling & Profiling Cloning Model Prospect for new customers when your house file has only names and addresses Response Model Prospect for new customers when your have a list of responders and non-responders to a previous mailing Profile Report Improved targeting of prospect lists with a summary of findings and geographic mapping of your current customers Go to our Website at CUSTOMER RETENTION 22 23

15 A P P E N D S E R V I C E S CUSTOMER RETENTION Walter Karl Interactive utilizes a multiple vendor process that will deliver the greatest results in the shortest amount of time. This means that you will have access to Walter Karl Interactive s database and the databases of other quality data providers, but the team at Walter Karl Interactive will manage the entire process for you. APPEND Help companies build their online retention database by providing them with a permission-based address for their customers. Services available for both B2C and B2B customer databases. Our unique Multiple-Vendor Approach (MVP) delivers substantially higher match rates. There is no delay in turnaround time for your project and the team at WKi manages the whole process. Demographic & Lifestyle information can be added during the process Provided at no charge. Client only pays for net deliverable addresses provided. B2C match rates range from 15% to 35%. B2B match rates range from 12% to 30%. REVERSE APPEND Send us an address and we'll provide you with the individuals name and verified postal mailing address. Demographic and Lifestyle information can be added during the process Provided at no charge. Matches rates range from 25% to 45%. UPDATE SERVICE Update your invalid (bouncing) addresses with a new deliverable address. Hygiene & Correction Services can fix misspelled domain names to improve delivery. Suppression Services can identify bounces to improve delivery and maintain good ISP relations. Matches rates range from 8% to 20%. DATA APPEND Walter Karl can a append consumer or business demographics to a customers file for either enrichment to their file or for the client to use for list rental as an extra revenue generator. Consumer Append demographic information to consumer records based on lifestyle or psychographic data derived from multiple sources. Business Append firmographic information to business records from over 100 different data items to pinpoint business prospects. AMPlify Append Model Prospect Process Clients using our Append Services can also take advantage of our Acquisition programs. We use a profile developed during the Append project to find prospects most likely to respond to your online offers. 360º solution for online retention to acquisition experience. During the Append process, a profile based customer information is created. We match the records up against the InfoUSA consumer database of over 110 million households. Our Acquisition professionals review the profile and identify prospects that look just like your customers. The resulting profile will be reviewed with you once your customer list has been enhanced. You are given discounted pricing for the entire acquisition program. By use of matching process, we ensure that prospects that receive the Acquisition campaign are unique to the current advertiser customer file. Competitive Advantages Unique Multiple-Vendor Process. Our clients not only have access to our internal database, but also to the Databases at other major providers. We have great relationships within the industry, and we leverage our expertise by managing multiple passes. This will not only result in great results for our clients, but will consolidate the contract and invoicing, making it simpler for you. Permission-Based Database. All of our records are complete with time/date and source information. With today's current legislation, clients can't afford to use a provider who doesn't have this information. Customer data enhancements during the append process. Over 200 top line demographics and lifestyle enhancements are available. You can pick 3 basic elements to be appended to the matched records at no additional charge. Go to our Website at CUSTOMER RETENTION 24 25

16 E M A I L & P O S T A L L I S T M A N A G E M E N T WEBSITE AND LIST MONETIZATION For over 30 years, Walter Karl has been one of the industry s largest and most highly regarded List Management firm. Our experienced list professionals know the value and importance of our managed B to B, Consumer and Publishing files and provide our clients with innovative and creative marketing, coupled with world-class customer service, resulting in maximum list rental income for our clients. Walter Karl s clients benefit from our one-stop shop approach and our wide range of services. List Management Services A creative and aggressive marketing plan Ability to uncover and tap into new, non-traditional list rental markets Maximum file exposure Aggressive negotiations Friendly, accessible and experienced list managers The industry s most comprehensive prospect file Unlimited cross-selling opportunities Established relationships with brokers and mailers Customized activity reports Monitored security measures A stringent credit policy resulting in minimal aging When you rent your house file to other direct marketers, you re virtually guaranteed a consistent flow of income. Organizations of all types and sizes find list rental a simple, efficient way to increase revenue. Because we handle every aspect of renting your file, everything you earn is profit. Worry-Free Environment Whether your list has been on the market for years or is new to market, your continued success is our main priority. We want to make it as easy as possible for you to enjoy additional revenue. That s why we set up your file, take security measures to protect it, promote it, manage all the list transactions and handle the collections on your behalf. Personalized Strategy Walter Karl will evaluate your list s marketability, develop a brand identity and pinpoint the most effective target markets. We advertise our managed properties in all of the major trade publications utilizing our franchise positioning and produce a data card for your file that is circulated to all of our "hot prospects." In addition, our sales experts exhibit and attend all of the major direct marketing trade shows, keeping ahead of trends, opportunities and new developments in the industry. Advertising & Promotion Walter Karl guarantees that a minimum 10% of the revenue we earn from the management of your file will be reinvested into advertising and promotions. We maintain and update regularly a comprehensive database of mailers, brokers, marketers, fundraisers and ad agencies and market to them at least three times a week. We also contract print and online advertising with all the major direct marketing trades, including DM News, Direct, Multichannel Merchant, Promo, Circulation Management, B to B, Target Marketing, Catalog Success as well as sending three HTML blasts weekly to our promotional file, comprised of over 4500 marketing industry professionals, selectable by B to B, Consumer and Fundraising. Go to our Website at WEBSITE AND LIST MONETIZATION 26 27

17 O P T I M I Z A T I O N O n l i n e L e a d N E T W O R K P A R T I C I P A T I O N G e n e r a t i o n The Walter Karl Optimization Network is an online customer acquisition platform delivering quality lead generation solutions for publishers and advertisers. With over 50 years of experience In the Direct Marketing industry, Walter Karl created the network to address the needs of marketers looking to acquire new customers, and publishers looking to generate more revenue for their businesses. Our Network The WK OptNet consists of 200 true BtoB sites and a BtoC affiliate network. With over 30 site categories in the network, advertisers can target specific demographics to ensure the highest quality leads. Attention Site Owners! What Does This Mean For You? Incremental Revenue Site owners receive income by utilizing unused/un-monetized real estate on their website Minimal Resource Investment Walter Karl Interactive handles all the work selling, advertising, billing, technology requirements and bringing in all the advertisers Experience Experts with over 7 years of experience in the co-registration space Quality Associate your brand with other quality brands in the marketplace WEBSITE AND LIST MONETIZATION Why Was the Network Created? High advertiser interest Lack of solution in the marketplace Quality, quality, quality Join Us! By joining the Walter Karl s OptNet solution, you can easily drive incremental revenue by allowing advertisers to run their offer on your site. As a partner, you have full control over what advertisers run on your site to ensure your brand is affiliated with quality brands in the marketplace. Ask about ONE! Walter Karl s OptNet Enhancement Solution where marketers can append up to 200 data points to their leads! Go to our Website at To become an Advertiser or a Network Partner, contact Allison Tebbe at or allison.tebbe@walterkarl.infousa.com WEBSITE AND LIST MONETIZATION 28 29

18 CONTACTS WALTER KARL CORPORATE OFFICE 2 Blue Hill Plaza, 3rd Floor, Pearl River, NY Toll-Free: Tel: Fax: sales@walterkarl.com Website: WALTER KARL INTERACTIVE OFFICE 200 Pemberwick Road, Greenwich, CT Tel: Fax: WALTER KARL BRANCH OFFICES 395 Hudson Street, 1st Floor, New York, NY Tel: Fax: Penrose Place, Suite 102, Boulder, CO Tel: Fax: Northwest Point Boulevard, Suite 800, Elk Grove Village, IL Tel: Fax: Pennsylvania Avenue NW, Suite 150, Washington, DC Tel: Fax:

19 2 Blue Hill Plaza, 3rd Floor, Pearl River, NY Toll-Free: Tel: Fax: us at Visit us at