ELECTRONIC NOTICES VS PAPER IN THE MAIL
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1 ELECTRONIC NOTICES VS PAPER IN THE MAIL
2 THIS POWERPOINT IS FOR THE SOLE USE BY THE UTILITY PAYMENT CONFERENCE. Not to be reproduced or distributed to any other person or entity without permission of Jim Coté of The Master s Touch, LLC.
3 MAIL VS. The Future of Mail/
4 HOW TO GET STATEMENT TO CUSTOMER Option A : US Postal Service Option B: Electronic Delivery
5 COST OF EACH Traditional Mail: Electronic Delivery - Varies but less!
6 DELIVERY TIME Traditional Mail: 1 5 days Electronic Delivery: A second (or less)
7 WHAT IS THE MOST EXPENSIVE PART OF TRADITIONAL MAIL? Software/Data Processing 5% Envelopes 5% Forms 5% Imaging & Mail Preparation 15% Postage 70%
8 HOW TO SAVE $ WITH MAIL -Which Category do you focus on for Cost Savings? -Postage, of course! -How? -Postage is same anywhere in the U.S. Right? -NO!
9 WHO DECIDES WHAT YOU WILL PAY FOR POSTAGE? USPS does NOT determine your total postage on a bulk mailing USPS decides only the parameters, i.e. the range of rates, your mail is eligible for.
10 POSTAGE RATE CHANGES Last postage change April 10, 2016 When is next rate change???? 30 days notice!
11 POSTAGE RATE CHANGES 1. What is the current postage rate? 2. What rate do you pay? 3. What is your average rate?
12 INTELLIGENT MAIL BARCODE First class 1oz. LETTER FULL SERVICE POSTAGE RATES MIXED Rate = 41.6 AADC Rate = Digit Rate = Digit Rate = 37.3
13 INTELLIGENT MAIL BARCODE First class 1oz. LETTER FULL SERVICE POSTAGE RATES MIXED Rate =.269 AADC Rate =.26 3 Digit Rate =.26 5 Digit Rate =.247
14 WHAT IS THE INTELLIGENT MAIL BARCODE RATE? The 2 ND OUNCE? FREE! (IF Prepared Correctly!)
15 PREPARE MAIL FOR FULL SERVICE IMB Requirements for Lowest Rates: Validate Address recognized by USPS Move Comply validate Current Address Use USPS approved IMb postal barcode Prepare Mailing per full service standards
16 CURRENT & FUTURE REQUIREMENTS #1 Validate Address (CASS): Insure mailing address is COMPLETE & CORRECT
17 WHAT MAKES AN ADDRESS COMPLETE & CORRECT? An accurate delivery point number 1142 A correct suffix Rd, St, Ave, Blvd, etc. A correct directional N, E, S, NW, etc. A complete apt or ste designator A correct city, state, or country An accurate zip+4
18 EXAMPLES OF BAD ADDRESSES!142 W Main St (Exclamation instead of 1) 751 NO Directional Rd. 787 NOSPACE Drive Incorrect Unit designation 35/211 vs Zip code 2414 missing leading Zero An accurate zip+4 Never assume the PO Box number is the plus 4
19 FUTURE & CURRENT REQUIREMENTS #2. Comply w/usps Move Update Make sure address is current! Moved new address is Moved left no forwarding address Moved Forwarding time expired (12+ Months)
20 TO ELIMINATE RETURN MAIL& QUALIFY FOR DISCOUNTS Did the Addressee File COA? You must mail to the new address to obtain discounted postage! Move update required within 95 days of mail date.
21 MOVE UPDATE PENALTY FOR AUTOMATION MAILING Move Update required since 2008 Penalty started January 4, 2010 Penalty = 7 cents X up to 70% of all pieces in your mailing!
22 #3. NCOA LINK NCOALink Best Pr Method Get new address within 18 months of move (Even Better NCOA 48 months!)
23 TO ELIMINATE RETURN MAIL& QUALIFY FOR DISCOUNTS Every mailing has moves Are you being notified of moves? If not one of two things: 1. Mail is sent to new address or 2. Your mailing is incurring a penalty
24 FUTURE & CURRENT REQUIREMENTS #3. You MUST use IMb Barcode
25 Intelligent Mail Barcode Optional 700 First-Class Mail 702 Standard 703 Periodicals 706 Bound Material USPS Assignment: Mailer Assigned Piece ID: Jane Doe 6449 Amberview Ct Memphis, TN Barcode ID, Optional Endorsement Line Service Type, ACS or Confirm Mailer ID Serial Number Delivery Point ZIP
26 BASIC SERVICE IMb WILL SUNSET BASIC IMb (No PieceID) Loses Eligibility for POSTAGE DISCOUNTS
27 BASIC SERVICE IMb WILL SUNSET WHEN? JANUARY 26, 2014
28 BASIC SERVICE IMb WILL SUNSET SOON! With 30 days notice! ONLY FULL-SERVICE IMb Mail WILL GET POSTAGE DISCOUNTS
29 FUTURE REQUIREMENTS #4 Prepare Mail according to USPS Full Service Standards
30 FULL SERVICE IMB Full Service Intelligent Mail Will get postage as low as 37.3 * (*for 5 digit presort first class) Basic Service Intelligent Mail will get per mail piece Difference is about 8-10 Cents
31 WHAT IS A FULL SERVICE MAILING? 1. Every Mail piece requires unique serial # (remain unique for 45 days)
32 WHAT IS A FULL SERVICE MAILING? 1. Every Mail tray requires unique tray ID # (remain unique for 45 days)
33 WHAT IS A FULL SERVICE MAILING? 1. Only Electronic Documentation Accepted The USPS is going paperless!
34 WHAT IS A FULL SERVICE MAILING? Included in Electronic Documentation is: Total # of mail pieces presented Total # of trays of mail & how many in each tray Which zip code destination for each tray Which serial numbered mail pieces in each tray
35 Patty Jones Tray 73, Piece #7
36 BENEFIT OF FULL-SERVICE? IMb Trace Know when each mail piece was first processed Know when each mail piece was delivered!
37 Do you ever hear I never received my statement Full Service IMb and IMb Trace will eliminate those excuses!
38 OUT FOR DELIVERY DATE SCANNED TOTAL 04/11/ /12/ /13/ /14/ /15/15 6
39 IN HOME DELIVERY EN ROUTE Barcode IM barcode Digits User id Last Scan Date and Time HIBBETT SPORTING GOODS INC :36: MERCADO BRUNILDA :47: KOESTER ARLENE A TRUSTEE :34: PHILLIPS RONALD R :47: WHITE MARJORIE SHAFFER :34:43.0
40 How Do You Verify? Is this a Full Service Intelligent Mail Barcode??Who knows?
41 FUTURE OF MAIL! 1. MUST prepare full service Automatically includes CASS validate Move Update IMb barcode
42 FULL SERVICE BENEFITS 1. Lowest Postage allowed! 2. 2 nd Ounce Free! 3. USPS Move updates at no charge! 4. Track each mail piece to verify delivery!
43 ALTERNATIVE TO USPS Even Better! Option B: Electronic Mail Faster delivery Less expensive 100% verifiable delivery/open
44 ALTERNATIVE TO USPS Option B: Electronic Mail
45 E - STATEMENT Getting statement information to the customer without using paper
46 E - STATEMENT 1. Statement is attached to an 2. alert is sent to customer indicating the statement can be viewed on: Your website or OR On 3 rd party website
47 ELECTRONIC MAIL CONTINUES TO GROW
48 TRENDS FOR E - STATEMENTS Recent Survey Shows Consumers Receive Bills and Statements - 55% via print only. 18% via print and electronic 27% via electronic billing only
49 KEYS TO SUCCESS WITH ENOTICES You must validate/verify the individual is legitimate You must validate their address real time You must accurately suppress their printed statement You should provide the customer with an exact replica image PDF of their notice/statement You should make their PDF statement immediately available to them upon completion of registration You should provide a way to pay while viewing statement
50 THANK YOU!! Questions Webinar? JIM COTÉ - PRESIDENT The Master s Touch, LLC 1405 N Ash St Spokane, WA masters@themasterstouch.com
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