Marketing in the Age of Zillow. Presented By NEIL PATEL Chief Marketing Officer Neil Patel Digital

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1 Marketing in the Age of Zillow Presented By NEIL PATEL Chief Marketing Officer Neil Patel Digital

2 MARKETING IN THE AGE OF ZILLOW: HOW TO GENERATE SALES WITHOUT RELYING ON THE BIG REAL ESTATE SITES Neil Patel

3 @neilpatel #NeilPatel

4 The Co-Founder of Crazy Egg, KISSmetrics, Quick Sprout & HelloBar I ve helped companieslike Amazon, NBC, GM, HP and Viacom grow their revenue. I ve driven over 800,000,000 wallet-out, ready-to-buy visitors to my clients websites I ve also worked withfacebook, Microsoft, ebay, Yahoo, Sales Force and Intuit. I was recognised as a top 100 entrepreneur under the age of 30 by President Obama. I also helped Cheezburger Media reach 500 millionpage views a month

5 Traffic for the last 31 days

6 You can beat Zillow with a blog!!!!! Neil Patel

7 Step#1: Pick a Platform

8 Choose WordPress

9 Step#2: Create Content

10 8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post.

11 Headline Rules 1. Numbers and negative words increase CTR 2. Keep them under 65 characters for search 3. Make your headline match the content 4. Odd numbers perform better than even 5. Aim for 6 word headlines 6. Avoid words with multiple meanings 7. Include power words and adjectives

13 5 Shocking Facts That Will Change Your Approach to Real Estate Investing

14 Headline Rules 1. Numbers and negative words increase CTR 2. Keep them under 65 characters for search 3. Make your headline match the content 4. Odd numbers perform better than even 5. Aim for 6 word headlines 6. Avoid words with multiple meanings 7. Include power words and adjectives

15 Create content that teaches

16 Be Consistently Awesome Writing one good piece of content isn t enough, you consistently have to be awesome.

17 Create a conversation

18 What else? Write posts that are over 2200 words Use 3 to 5 headings throughout your post Wrap your posts up with a conclusion Create infographics

19 The average web page that ranks number 1 on Google contains 2,416 words

20 4,544,951 visitors and 57,395 backlinks from 4,862 unique domains

21 5000 Tweets 6000 Likes 1 Radio Show

22 2000 Tweets 600 Likes 300 LinkedIn Shares

23 2000 Tweets 1000 Likes 366 LinkedIn Shares

24 Infographic tips Keep them visual limit the word count Make complex information easy to understand Have 5 to 6 main points Make sure the points flow well together Use simple colors Put your logo and URL at the bottom

25 Why create an infographic when you can pay $500 to get one created for you. Neil Patel

26 Don t forget about comments 1. Use you and I 2. Ask a question 3. Respond to comments

27 Step #3: Collect s

28 Stats from QuickSprout.com s drive 40% of the blogs revenue subscribers are responsible for 35.7% of the blogs comments 34% of social shares came from subscribers subscribers will be your most loyal readers

29 Percentage of traffic on a bad month

30 5 out of every 100 visitors should convert into an subscriber. Neil Patel

31 Newsletter boxes

32 Sidebar options

33 Popups

34 Header optins

35 Content upgrades

36 Content upgrades

37 Landing pages

38 tips Create journey for people to follow If you can t create a journey offer a guide or a course Try to use as many collection methods as possible Popups and content upgrades will generate most of your s

39 Step #4: Promote Your Content

40 NutritionSecrets.com 35,419 visitors in 30 days

41 Ideal time to post?

42 Ideal time to send s?

43 template

44 Ideal time to share on the social web?

45 For every 1000 words of content your create you should link out to 25 sites. Neil Patel

Don t forget to send an email Hey John, I just wanted to let you know I m a huge fan of your work.

46 Don t forget to send an Hey John, I just wanted to let you know I m a huge fan of your work. So much that I even linked to you in my latest blog post, [insert URL]. Feel free to share it if like the post. Your number one fan, Mike

48 Tweet, Tweet

49 Find popular articles

50 Click view sharers

51 Shoot them an

52 Shoot them an

53 Your response

54 Translate your content

55 41% increase in search traffic

56 I m going after Brazil

57 Translation tips Go for big populations Look at each countries GDP Partner with locals to ensure quality Build links from other sites within that region If possible leverage manual translation

58 Don t forget to cross link

59 Go after the big keywords

60 Cross linking tips Focus on high quality content (guides) Spend time and money on design Cross link within content and in your sidebar Don t stress about anchor text Only cross link when it makes sense

61 Step #5: Generate Income

62 Don t be lazy Don t optimize for just short term income, think long term

63 Use popups

64 Add in some call to actions

65 And a popular posts section

66 And exit popups

67 Test Hellobar

68 Drive visitors to sales pages

69 Drive visitors to sales pages

70 Drive visitors to sales pages

71 Drive visitors to sales pages

72 Drive visitors to sales pages

73 General real estate blogging rules Only put out content you are proud of, if you hate it others will as well Collect leads, that s where the money is. Build a brand your kids would be proud of. Please, answer your s and calls fast Text people back when you are busy Don t write off your leads even if they seem small

74 Thank you for attending! Neil Patel

75 Marketing in the Age of Zillow Presented By NEIL PATEL Chief Marketing Officer Neil Patel Digital

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