Personalized & Real Time Customer Engagement for Magento Merchants
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1 Powering Smarter Marketing Personalized & Real Time Customer Engagement for Magento Merchants 27 th of February 2013 Neil Hamilton PredictiveIntent Co-Founder Peter Webster Partner Manager
2 vision Solution
3 Magento Integrations
4 What You ll Learn Today What is personalization? How it can help you make more money? What is customer engagement and how does it fit with personalization? Combining Customer Intelligence with personalization How to implement your personalization strategy using Magento?
5 vision What is Personalization?
6 We have 6.2 million customers, we should have 6.2 million stores. Jeff Bezos, CEO, Amazon Inc
7 It s about serving each person on a one to one basis using algorithms and real time decision making
8 Observation
9 Profiling
10 Relevant Alternatives
11 Relevant Up-Sells
12 Relevant Cross-Sells
13 Higher AOV
14 You can make more money by personalizing every visitor s journey ~15% Revenue Uplift 30%+ Conversions
15 Formula = Behavior + Attributes
16 Make Your SEO & PPC Go Further Observation
17 Build & Leverage Dynamic Profiles Profiling
18 Adapt Experience to Each Visitor
19 Adapt Merchandising on the Fly Relevant Suggestions
20 Enhance Category Conversions Observation + Attribute Rules
21 Every Retailer has Different Needs Home Page
22 Impulse Purchases
23 Continually Enhance Profiles Gender Size = 10 Color - Green Buy = SKU 112/2211
24 vision Personalized Customer Engagement
25 Pop in when you can, we ve got just the thing for you! Pete.
26
27 Personalized Product Recommendations in s Transactional Cart abandonment Site abandonment Trigger lifecycle s Campaign
28 Provide Alternatives
29 Provide Timely One to One Engagement
30 vision Leverage Your Magento Data
31 State = New York Gender = Male Size = Medium Brand Preference = Gant
32 Accessible Customer Intelligence
33 Identify & Target Customers Quickly
34 Build Relevant Loyalty Programs What defines a loyal customer? Easily identify them and remain engaged
35 Who Doesn t Respond? Identify those customers who simply don t open or respond to opt in Leverage their address, target them with physical printed promotions
36 vision Implementing Your Personalized Customer Engagement Strategy Using Magento
37 Start with Magento Connect
38 Take Control with Your Native Templates
39 Follow Best Practice Ideally show 6 or less products Try to show above the fold Use emotive wording Provide add to basket capability Show star ratings if possible Split test against existing block
40 Set a Realistic Business Goal Increase overall conversions? What is the dream % Increase revenue? What is the dream $ value Increase AOV What is the dream cart $ value
41 Use a Framework to Build Your Strategy
42 To Summarize Personalization increases business efficiency Personalization increases revenue Personalization improves customer engagement Personalization is made easy thanks to Magento
43 Upcoming Events ecommerce Forum Magento Seminar Series New York, NY March 6 Imagine 2013 Magento Conference Las Vegas, NV April 8-10
44 Contact Us for a FREE Personalization Demo! Download our Personalization Datasheet for more information 27 th of February 2013 Neil Hamilton PredictiveIntent Co-Founder Neil.Hamilton@ vision.com Peter Webster Partner Manager pwebster@ vision.com
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