THE TOP 10 THINGS YOU NEED TO KNOW ABOUT THE ADMINISTRATION OF YOUR CHURCH

Transcription

1 THE TOP 10 THINGS YOU NEED TO KNOW ABOUT THE ADMINISTRATION OF YOUR CHURCH Presented by: Bob Avery, FCBA Director of Finance Oak Cliff Bible Fellowship

2 The Top ways to use Data & Technology

3 Advantages of Online Communications Accessibility Cost-Effective On-Demand Multimedia Interactive Global Internet Usage has grown by more than 300% since 2000 and includes over 1.5 trillion users , Social Media, and Web 2.0 and 3.0 applications have nearly eliminated costs associated with mass communication Because the Internet is always on, users can interact and communicate on their schedule Online venues facilitate a rich media experience including, text, images, audio, video, and animations The Internet facilitates 2-way communication

4 How to Build a Successful Online Communications Plan Blogs The single most important aspect of communicating with supporters An easy and cost-effective way to establish a web presence Ecommerce Integration Social Media Leverage the web to process online donations Communicate with your supporters using rich media Social Networking Connecting with supporters has never been so easy Other Tips, Tricks, and Ideas

5 What s the goal? What s the best tool? How much does it cost? How will we create buy-in? When will we evaluate? How will we measure success?

6 Who are you reaching now? This might indicate who you reach best! Who is out there to reach? Study your community as well as your church! Baby Boomers, Generation X, Millennial Kids

7 What does a WIN look like in OUTREACH? What does a WIN look like in WORSHIP? What does a WIN look like in FELLOWSHIP? What does a WIN look like in MISSIONS? What does a WIN look like in ASSIMILATION?

8 Required: First Name Last Name Address Other Information for analysis: Birthdate Baptism Date Wedding Anniversary Family Relations Optional: Postal Address City State Zip Phone NOTE: Not really Optional if you accept donations.

9 Statistics Chart Zip Codes For Membership Total Membership and Active Membership New Membership Chart Zip Codes For Visitors Chart Drops and Church Membership Losses In metro and out of metro

10 Church Demographics Who Are We Really! Average Marriage Age Men & Women Average Age For Birthing Children Average Age For Empty Nest

11 Compute Per Capita Giving For Church Undesignated Receipts Divided By: Total Membership SS Enrollment SS Enrollment over age 18 Average Church Attendance

12 Chart Levels Of Giving Chart Giving by length of affiliation Chart the Changes In Giving Chart Giving by Age Groups Chart Giving by Worship Service

13 REGULAR ATTENDERS IRREGULAR ATTENDERS SPORADIC ATTENDERS NON ATTENDERS attended seven or more times over a thirteen week period. attended four to six times over a thirteen week period. attended one to three times over a thirteen week period. had zero attendance over a thirteen week period.

14 SOARING ONGOING SLIDING attendance is better in the current thirteen week period than in the previous thirteen week period. attendance has stayed the same in both thirteen week periods. attendance is worse in the current thirteen week period than in the previous thirteen week period.

15 The single most important component of your online communications plan

16 274 = The number of personal s the average person receives per week 304 = The number of business s the average person receives per week 26% = The total percentage of the average person receives from opt-in campaign (i.e. newsletters) 44% = The percentage of people who check constantly 40% = The percentage of people who check their before brushing their teeth 18% = The percentage of people who use a mobile device to sort their

17 According to the Convio Online Marketing Nonprofit Benchmark Index Study TM, The number of addresses on file has a direct impact on an organization s ability to communicate with, cultivate and solicit actions from constituents.

18 Blogs An easy and cost-effective way to establish a web presence

19 A Blog is a personal web site (Web Log) Like an online diary Post Articles Post Pictures Two-way communication viewers can post feedback, comments and responses Most blog services offer free blog hosting and easyto-use tools Next Generation blogs: post audio/video, update from mobile device, include syndication options

20 Converse A website is a monologue, a blog is a conversation Give the members of your community the opportunity to get to know who you are and what you are passionate about.

21 With members of your immediate faith community With members of the local community With members of the wider community

22 Expand upon the message that is given on Sunday Invite dialogue on the issues raised Engage those that submit comments with conversations with one another

23 Ecommerce Leverage the Internet as your 24/7/365 donation collection box

24 It is not as expensive as you think It is not as complicated as you think It is more valuable than you think

25 Low-Cost Ecommerce Options: Discount Rate Transaction Fee 2.2% 2.0% $0.30 $ % $0.24

26 Social Media Communicate with your supporters using rich media

27 Communication: Blogs: Blogger Social Networking: FaceBook Microblogs: Twitter Collaboration: Multimedia: Wikis: Wikipedia Social Bookmarking: Delicious Social News: Digg Photo Sharing: Flickr Video Sharing: YouTube Livecasting: Ustream Audio and Music Sharing: imeem Entertainment: Virtual Worlds: Second Life

28 The New GodTube

29 Social Networking Connecting with your partners has never been so easy

30 Web-based community For the sharing of information Pictures Movies Short Stories Likes/Dislikes Etc.. Connecting with current friends Meeting new people Based common interests or common friends

31 Second Life (abbreviated as SL) is a Virtual World developed by Linden Lab that launched on June 23, 2003 and is accessible via the Internet. A free client program called the Second Life Viewer enables its users, called Residents, to interact with each other through avatars.

32 In November of 2006, the Anglicans in SL Group was formed. In May of 2007, construction on the Anglican Cathedral in SL was completed, and services have been held there since July The Anglicans in SL group now has 557 members, and holds six regularly scheduled services each week, in addition to a weekly discussion group and bible study.

33 SendOutCards.com Personalized greeting cards printed on-demand Create a schedule, cards are sent automatically Cards are printed in your own personal handwriting font Be the first to wish your partners a Happy Birthday

34 If you don t like change you ll like irrelevance even less. General Shinseki

35 Test everything, hold on to what is good 1 Thessalonians 5:21