Playing to Your Strengths: Increasing Engagement with Marketing

Transcription

1 : Increasing Engagement with Marketing

2 Allen Hammer Business Development Manager Delivra

3 Agenda Marketing Overview Playing to Your Strengths: 6 Recommendations to Increase Engagement

4 Marketing Overview

5 The Economics of Opportunity Cost: The average ROI for every $1 invested in marketing was $40.56 Law of Demand: 95% of those who opt into messages from brands find these messages somewhat or very useful. Data: Swiftpage.com

6 The Economics of

7 Where Wins Why do marketers love ? Additional sales to existing clients and customers is the most reliable way to increase revenue. Marketing is the channel best suited to grow revenue by increasing customer satisfaction and loyalty through targeted messages.

8 Impact on Other Marketing What happens to your leads from other marketing channels that do not immediately convert? What impact could be made by staying in front of leads with longer buying cycles using personal, targeted s?

9 : 6 Ways to Increase Engagement

10 1. Have a Goal and Focus on It

11 What does success look like? Who is your subscriber? Planning is the most essential phase Design Messaging Cadence Process

12 When planning, remember, the Golden Rule of is quality over quantity.

13 2. Use Data to Create Relevancy

14 What data do you have on your subscribers? Relevant content is KEY in successful marketing campaigns. Relevancy can be created by sending personalized messages to segmented groups within your overall subscriber lists.

15 According to MailChimp s review of their customer data, when comparing segmented campaigns to non-segmented campaigns, they found Opens 14.47% higher than non- segmented campaigns Unique Opens 10.55% higher than non-segmented campaigns Clicks 58.89% higher than non-segmented campaigns Abuse Reports 6.40% lower than non-segmented campaigns Unsubs 7.88% lower than non-segmented campaigns

16 3. Capitalize on the 1:1 Conversation

17 What are your successful offline conversations? is the one place where smaller businesses can outshine national brands How can you mimic this online?

18 90% of consumers find custom content useful, 78% believe the organizations behind the content are interested in building good relationships. Customers who receive newsletters spend 82% more when they buy from the company.

19 4. Streamline Your Processes

20 Small businesses: Where can you remove bottlenecks? Make the process more efficient? Automate?

21 Consider Drip Campaigns Jupiter Research found behavioral targeting can increase open rates by more than 50% and increase conversion rates by more than 350%. Marketo found that when lead nurturing campaigns included behavioral targeting, open rates rose 57%. In a Marketing Sherpa survey, 37% of respondents said they use behaviorally targeted to improve subscriber engagement.

22 5. Don t Forget to Cross-Promote

23 Where do you interact with your clients? These contact points can help you grow your list with ideal, engaged subscribers

24 s with social sharing buttons increase click through rates by 158%. subscribers are 3 times more likely to share your content via social media than visitors from other sources. 72% people prefer to receive promotional content through , compared to 17% who prefer social media.

25 6. Provide Incentives

26 What should be my incentive? Something of Value: Your Knowledge, Your Product, Your Experience There is such a thing as bad incentive! ipads, gimmicks, unrelated items won t bring engaged subscribers.

27 Incentives can increase your list sign ups by up to 50%, but it can go wrong Is it relevant? Someone signing up just for the ipad will leave quickly or worse, unsubscribe. If it s relevant- is it WORTH IT? A onepage case study might not be enticing enough!

28 Recap 1. Have a Goal and Focus on It 2. Use Data to Create Relevancy 3. Capitalize on the 1:1 Conversation 4. Streamline Your Processes 5. Don t Forget to Cross-Promote 6. Provide Incentives

29 Questions? Allen Hammer Business Development Manager Delivra