1)The Facebook Ad is something that we will get to, but looks a little something like this! Your targeted clients will get this on their feed:

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1 Sales Funnel Fun! The sales funnel is a term for the steps that your clients take when they find you through a Facebook ad, or through a freebie that you have put out there! It is a series of steps that they will be taken through which guides them through your sales cycle and converts them into potential clients. Most funnels look like this: 1) Facebook Ad 2) Landing Page 3) Thank You Page 4) Freebie/ Opt-In 5) Sequence 1)The Facebook Ad is something that we will get to, but looks a little something like this! Your targeted clients will get this on their feed:

2 2) Landing Page This is where your potential client is taken once they click on the Facebook Ad (or you can link this URL to your Sign up button on your business page as well! Whatever service provider you are using, this is where you will want to sync a new form on your service (Convertkit, Get Response, or Mailchimp) into this landing page, so that the clients will automatically get signed up for your list through this form. This is one of my Landing Pages: Tips for your Landing Page: Consider using the same image as what is used in your Facebook Ad Always be sure to include a bit more info about the opt in, I personally like it in bullet form!

3 You can always test the wording on your button as well Sign Up, Get my freebie, Get access now, Yes Please Try different Call to Action button colors. Some say that Red does better than Green! Landing Page Examples: ) The Thank you Page Your client will land here right after they enter in their address and hit the button, THIS is the page that we will put your Facebook Pixel on (don t worry, we will get into all of that) so that we can track your client conversions through you Facebook Ads I would either include a call to action to join your Facebook Group, or be sure to have some other Social Media buttons on the page for them to follow you elsewhere! Remind them to head over and check their Inbox now to ensure it didn t go to spam Depending on what your freebie is, you can consider giving them instant access on the Thank you Page! (This would work well if it is a video, but I would definitely still include access to it in the first they receive in the sequence as well!

4 4) Freebie/ Opt-In & your Sequence Once your client puts in their address, they will be automatically put onto your list because you already have your form embedded onto the Landing Page. You want to be sure that your form is linked to your sequence. (For example in Convertkit just because someone signs up for the form does not mean they will receive the automatic s, so you will have to be sure to get all of this set up accordingly) Step 1- Create a form - You do NOT need to select the double opt- in box -You will want to name your new form (Here it is named New Form ) -Where it says Redirect to another page you want to be sure to put your Thank You page URL there and save!

5 Step 2- Create a sequence Deliver your freebie within the first . This first should go out immediately when they sign up. (If you are using Convertkit, you will select 0 days. Step 3- Create an Automation to link the Form to the Sequence - Trigger- When someone Subscribes to a Form -Action- Subscribe to a sequence - Save!

6 Tips for your Sequence: #1: This is where you are giving them your freebie! I would also make sure to tell them why it is going to be of SO MUCH use to them! This is also a great place to give them a bit of insight on you to get to know you better. If you want to know how I created this nifty custom header, check out the tutorial here!

7 #2: If you have more than one part to your training this is where you will give them the second video, or audio (If you have a 2-4 part series). This is also where you will share a bit of your experiences as well as some details about you that they can relate to! I like to put a call to action in here at the bottom, like a P.S. Hit reply and tell me (like, what part of this has been your biggest struggle, or what you are working on, or how you are trying to change this aspect of things too). You can also put a call to action throughout the that says to book a free call with you. This would basically be a hyper link that they can click straight onto and it would take them to your discovery form so that they can directly book a call with you there. -Hint: If you ARE using Convertkit, BEFORE you craft this , head over to your Automations again and create a new automation to tag individuals who click on your discovery form link. You will create a new automation -Trigger- clicks a link -Action- ads a tag, and you will create a new tag that says something like Discovery Call Interest or Clicked on Free Call Booking. THEN when you head back to your and click on the hyper link, you want to click onto Link Triggers and select the automation that you just created. This way, you can retarget those people in the future and JUST send out s to them if you so choose!

8 #3: Remind them of freebie and ask them how it is going, or share how it has helped you in your journey. Speak to them in a way that is inspiring, and also a way that is relatable. (I.E. share more of your story, always, lol) Include a P.S. section at the bottom of the that drops the hint about your upcoming sales offer. #4: Sales . Tell them what you have to offer. Have a clear Call to Action. Include an urgency factor (short time left, price increasing soon, etc ).

9 Listen, I KNOW that there are a lot of moving parts to this. But just keep in mind that this is you FIRST Freebie and Sales Funnel. You will want to change it, and you will want to perfect it as you grow. For now, please know that Done is better than Perfect, and that this is just a stepping stone for you. Once you get this launched and you get at least 100 people on your list, we can go back in and adjust the titles, and check out open rates and click rates and work to get those optimized, but for now, let s get crackin and get this baby out there!