Adil Amarsi Presents: StorySelling s. StorySelling s.com
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1 Adil Amarsi Presents: StorySelling s
2 Who s Adil Amarsi? Writing Direct Response Copy since I was 12 (2001) $400 Million made in confirmed sales in the last decade as a pro ( ) Written for 250+ industries with a lot of leaders - you know a lot of them. Verbalises copy better than most NOT Just a copywriter (Consultant, strategist, podcast host, and weirdo with a beardo)
3 What Am I Covering? Why Marketing Works How To Structure Your Sequences To Convert How To Write s and The Fundamentals Behind It How Frequently To Mail Extra bonus content
4 Why Marketing Works? Easy to influence. You build your own tribe. Still cheap to build and house your list Can still rent lists (Solo Ads) Allows you to build up influence, impact, and income in your marketplace.
5 Structure your sequence Write out the path of emotions you want someone on your mailing list to experience. Create an initial welcome that lays out the following: - Why they opted in - Their gift/training - A little about yourself - What they should expect - A way to get in touch with you - Make it obvious you sell stuff - Make an offer.
6 Structure your sequence Then the following s should contain Who you are? Why listen to you? Entertainment via stories of your own work or that of your clients/customers/ testimonials Key product benefits for customer of what you re selling Inspiration stories and journey entries Content that is applicable. ALWAYS SELL IN YOUR S (Thanks Ben Settle & Matt Furey).
7 Fo r m a t t i n g S t r u c t u r e. You want to write it so you have breaks in your s: Think Newspapers Also break your paragraphs up into short paragraphs so they are easily read. 1-4 lines at the most before a new paragraph/ 1 sentence paragraphs. Ask your audience to interact. Write as if you re speaking to ONE person - that you love.
8 How to write s Be Entertaining ALWAYS Make offers and sell your services (get unique on how you d position your offers in s). Write as if you re sending it to someone you love. Study copywriting - there are a ton of great courses out there.
9 How Frequently To Mail I am terrible at this for myself. In your initial automated sequence, I place it every other day. With your broadcast s, daily. Ben Settle and Matt Furey their list more frequently during product launches but this is something that works for you. Always write something fun and unique - could even be from an FB post that gets a lot of engagement.
10 Bonus: How to tell a story Have an end in mind. Begin your sequence with creating a premise or narrative Write out exactly the emotional journey you want your readers to go through. Make the in-between entertaining as hell. Let your personality shine, are you funny? Boring but knowledgeable? Nerdy? A regular Joe/Jane? Whatever you are, share your experience from your voice - people love connecting with those that are themselves. ALWAYS make an offer to buy from you somewhere in your . Get creative on how to sell. Study pop culture, movies, and life and script it into s.
11 What s next? Put my s in a special folder - write back with questions. Write your first . Get your sequence done. Test it and tweak accordingly. Keep on the path Share this video: storyselling s.com
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