MARKETING SOLVED PIN FUNNEL Exclusive Behind the Scenes

Transcription

1 MARKETING SOLVED PIN FUNNEL Exclusive Behind the Scenes You are receiving this as a Pin Funnel member. Please be respectful of our intellectual property and do not redistribute. This is to help YOU grow your business as a valued customer of Marketing Solved. Thanks, Katherine Legal Notice: Not for Resale. You are welcome to use this information for personal use, other than that, no part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise except as permitted under section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the author. Requests to the author and publisher for permissions should be addressed to Katherine@MarketingSolved.com.

2 Behind the Scenes: Marketing Solved PinFunnel Here's the behind the scenes exclusive look at the Marketing Solved Pin Funnel that sold 11k in e-courses in 30 days. Our launch plan included: 4 blog posts relatable to our product 4 free incentives - (2 checklists, free guide, strategy) 4 Pinterest Pins 4 Pinterest Ads 1 Webinar (Included blog post, pin, promoted pin, & landing page) 9 Sequence (3 Existing List - 6 Sales Funnel) Step 1) Created High Quality Lead Magnets. Each blog post had a freebie. 2 Blog Posts had checklists which are simply a free content I wanted to give to provide more value. There was no opt in required. 2 Blog Posts had high quality opt in offers. I linked to these two opt ins in all 4 blog posts to convert and funnel ALL traffic into the list where I would promote my program. Create your lead magnet first. This will make it easy for you to create graphics, blog posts, and promote. Start here and think of something that your audience will want - and is highly relatable to the end product you'll be selling. Lead Magnets & Links: 1) Social Media Profile Checklist:

3 2) Social Media Branding Checklist : 3) Free 20+ Page Branding Guide: Done For You Social Media Strategy:

4 Step 2) Create High Converting Landing Pages For the two opt ins, I had two landing pages for the blog posts. I used LeadPages for both. Again, I link to both of these freebies throughout all 4 blog posts. Opt Ins: Opt In 1 - Branding Guide, I used a LeadBox which is a pop up box opt in. This collected 290 leads. Opt In 2 - Social Media Strategy, I used a high converting, simple LeadPage. This collected 362 Leads. Opt In 3 - Social Media Sales Webinar, I used a high converting, simple LeadPage. This collected 467 Leads.

5 Step 3) Create Perfect Pins Each blog post had its own perfect pin created. Some had two to split test. Review the keywords and descriptions for each pin and see how we used consistent keywords to match our teaser text and appeal to our audience. Our keywords also are repeated in our ad targeting to appeal to the right target audience. Pins: Blog Post 1 - How to Create a Social Media Strategy That's Simple & Gets Results Linked to Opt In - Done For You Social Media Strategy Used Custom Perfect Pin & Strategy Image as Pin

6 Blog Post 2 - How to Build a Business Using Only Social Media Linked to Opt In - Done For You Social Media Strategy Linked to Free Branding Checklist (No Opt In) Used Custom Perfect Pin

7 Blog Post 3 - The Ultimate Guide to Social Media Branding Linked to Opt In - Free 20+ Page Social Media Branding Guide Linked to Free Branding Checklist (No Opt In) Used Custom Perfect Pin

8 Blog Post 4-6 Reasons Why Social Media Hasn't Worked For You & How to Solve That Linked to Opt In - Free 20+ Page Social Media Branding Guide Linked to Opt In - Free Done For You Social Media Strategy Linked to Free Social Media Profile Optimization Checklist (No Opt In) Used Custom Perfect Pin

9 Webinar & Blog Post How to Get More Sales For Your Business Using Social Media Linked to Opt In - Free Webinar Split Tested Two Pins / Teaser Text / Images

10 Ad Targeting: Pinterest only offers 30 days of analytics so you won't see analytic results on these but you can still see the keywords we targeted. These are in line with our products, audience, and posts we are promoting. Remember to review these with pin descriptions for consistency and better results.

11 PUTTING IT ALL TOGETHER Added to List - Entered into Funnel PINTEREST STARTS THE FUNNEL: Promoted Pin Using Detailed Ad Targeting - Driving Traffic to Blog Post with Lead Magnet They Click to Opt In to Offer - Land on High Converting Landing Page Delivered with Lead Magnet & Offer to Join Webinar Delivered with Lead Magnet & Offer to Join Webinar Once signed up for the webinar, they are entered into sales funnel and receive sales sequence until converted into a customer.

12 YOUR PIN FUNNEL Promoted Pin Lead Magnet (Capture ) Tip: Could go to a blog post, could go directly to a page with a pop up opt in, could go directly to a landing page opt in. DELIVERY OF INCENTIVE (GUIDE/COUPON) Added to List Value #1 Sequence: Value, Pitch, Value, Value, Pitch, Value/Pitch