Maximize Your Events

Transcription

1 PCC Communication Café Maximize Your Events Sponsored by: Your PCC Advisory Committee (PCCAC) Communications and Marketing Subcommittee. January 31, 2018

2 Today s Speakers Judy Antisdel, PCCAC National Vice Chairperson, Industry Dina Kessler, PCCAC Communication Committee Co-Chair, Industry

3 Café Overview Effectively planning meeting and event calendars. Marketing your general events. PCCs marketing samples. How can the PCCAC help your PCC?

4 Planning ahead for success! What should you consider when planning general meetings? DATE RELEVANCE TIME CONSISTENCY LOCATION

5 Solicit feedback from your members What topics interest them? Written surveys at end of events for feedback. surveys for educational topic ideas. Offer something for their time and feedback. Ask your members directly. Create an environment where they want to share!

6 When should your PCC begin planning? Dedicate your October board meeting for planning. Items to bring: List of meetings and event dates. Special event ideas. Survey results from your members. List of suggested topic ideas and speakers. List of PCCAC Educational Workshop in a box. Suggested topics for educational sessions from USPS.

7 Sample Annual PCC Calendar

8 Marketing Your General Meetings 1. Consistent and Persistent! Marketing should be consistent in message, frequency and look. "I do not think there is any quality so essential to success of any kind as the quality of perseverance. It overcomes almost anything, even nature. John D Rockefeller

9 2. Send out a direct mail piece for each event at least 3 weeks in advance. Include: Date, time and location Cost and how to register What is the topic and who is the speaker? The benefit to the recipient of why they should attend Use the G-10 permit on your direct mail pieces for your PCC

10 How to build a list for your direct mail campaigns: Start with list of board, members and sponsors. Add event attendees and speakers from all events. Add local area printers & mailers. Membership committee is responsible for database. Responsibility for list maintenance and use of list. You may not obtain the list of permit holders from USPS to mail to.

11 Sample Marketing Pieces

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14 3. the marketing piece you mailed. Organically grown lists: Capture s from website sign ups. Gather business cards at events through raffle drawings. Opt out message...can-spam act. Membership Committee responsible for maintaining the list. Rent a permission based list: Reasonable costs Reach a much larger universe.

15 "Five by 5" 5 webinars in 5 months covering the most critical and business challenging issues facing mailers today... 2nd WEBINAR Monday, February 5th - MOVE Update This webinar will be presented from 11 AM - 12 PM by Malaki Gravely, USPS. The Move Update standard is a means of reducing the number of mail pieces requiring forwarding or return by periodically matching the mailer's address records with change-of-address (COA) orders received and maintained by the Postal Service. A copy of the January 5th "Price Changes and More" presentation is available by request To register for the first webinar in this series please Tina tina.x.mccoy@usps.gov

16 MAILER'S EDUCATION SEMINAR & BUSINESS EXPOSITION LARGEST MAILER'S EDUCATION EVENT IN THE AREA: LEADING THE WAY COST: $80 for PCC members and affiliated associations. Affiliated organizations include but are not limited to: PGAMA, AMA, NAPM, DMA, AMSP for $110 for non-members includes PCC membership CONFERENCE CENTER AT SHEPPARD PRATT TOWSON, MD Continental Breakfast, Hot Buffet Lunch and FREE Parking VENDOR AND POSTAL CONSULTATION AREAS OPEN ALL DAY GREETING Judith Antisdel, Industry Co-Chair

17 4. Post flyers at the BMEU for each meeting. Share with USPS Sales team to hand out. When industry and USPS work together, you reach farther and everyone wins!

18 5. Membership team to call on members who missed last month.

19 6. End of each meeting, share the upcoming events. Use handouts for take home reminders.

20 EVALUATE YOUR EVENTS Use surveys for members opinions. Each board meeting discuss previous months events. Make changes to improve the outcome as needed.

21 Sample Marketing Plan

22 Questions? Marketing is really just about sharing your passion. Michael Hyatt