MARKETING OPPORTUNITIES

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1 MARKETING OPPORTUNITIES The Sacramento Area Human Resource Association offers a variety of marketing opportunities to help you reach your target audience of human resource professionals. Advertising Packages Mailing List Rental Event Sponsorships Newsletter Ads Home Page Sponsor Spotlight Website Listings Webinar Sponsorship Put your organization in the spotlight by marketing your products and services to Sacramento s most prominent human resource association members. Certain options are limited, so take advantage of these inexpensive marketing opportunities today.

2 ADVERTISING SAHRA s advertising packages give you an opportunity to market to your target audience of HR professionals across multiple platforms at a reduced rate. The packages also include blasts to SAHRA members, which are not available outside the advertising package. All ads are subject to review, to ensure that promotion of sponsor events are not in direct conflict with SAHRA or SHRM events. Advertising Packages give you more bang for your buck! Bronze - $775 annually member rate, $975 nonmember rate One website listing (HR Products and Services page only), six business card-size newsletter ads, one use of the mailing list, one use of distribution to members. Silver - $875 annually member rate, $1,075 nonmember rate One website listing (HR Products and Services page only), six 1/3-page newsletter ads, one use of the mailing list, two uses of distribution to members. Gold - $1,150 annually member rate, $1,350 nonmember rate Two website listings (HR Products and Services page and HR Consultants page), six half-page newsletter ads, one use of the mailing list, three uses of distribution to members. Diamond - $1,450 annually member rate, $1,650 nonmember rate Two website listings (HR Products and Services page and HR Consultants page), three half-page newsletter ads, three newsletter block ads, and two uses of the mailing list, quarterly use of distribution to members. Website URL Fax Bronze Package (4286) Silver Package (4286) Gold Package (4286) Diamond Package (4286) Enclosed is $ Please charge my MasterCard/VISA $ Billing Billing

3 MAILING LIST SAHRA makes a set of labels available for the use of the undersigned subject to the following conditions: The use is a rental agreement and is for one-time use of the mailing list for the express purpose of sending material submitted with this request and that any other use is not permitted. (Sample or draft of the materials to be mailed must accompany this form.) The labels are used for the following purpose: The undersigned is ABSOLUTELY PROHIBITED from disseminating the information contained on this mailing list to any third-party for any reason. If it is determined that the mailing list has been disseminated, SAHRA retains the right to pursue any and all legal action. The undersigned will pay for this rental according to the following fee schedule: Non-profit organizations with an employee who is a SAHRA member: $175 Non-profit organizations without an employee who is a SAHRA member: $200 For profit organization with an employee who is a SAHRA member: $250 For profit organization without an employee who is a SAHRA member:$325 Number of labels to be delivered Choose the format labels should bein: Date Needed Alphabetical by Member Name Numerical by Zip Code Alphabetical by Website URL Fax One-time Mailing List Rental (4270) If part of an advertising package, please indicate which level Diamond Package Gold Package Silver Package Bronze Package Enclosed is $ Billing Billing Date Please charge my MasterCard/VISA $

4 MEMBERSHIP MEETING The Sacramento Area Human Resource Association offers a variety of advertising channels to ensure that your message will reach your target audience. SAHRA offers a meeting sponsorship option to our valued vendors. The sponsor will have an exclusive opportunity to present their services to the SAHRA membership. This investment is just $500 to reach our engaged audience! Sponsors are asked to also provide one raffle item valued at a minimum of $25. Meeting sponsorships will include: 3 minutes at podium to introduce your company to attendees Display table at the lunch available for sponsors materials, handouts, promotional items, etc. The option to distribute collateral materials to attendees at the meeting. Logo featured on all meeting promotion (newsletter, website and blasts). One lunch for your company representative. The opportunity to sponsor a SAHRA meeting or seminar will be offered to our partner vendors on a first-come first-served basis. For more information or to reserve your sponsorship today, contact: Sandie Hebert V.P., Public Relations & Marketing (916) shebert@nelsonstaffing.com

5 MIXER The Sacramento Area Human Resource Association offers a variety of advertising channels to ensure that your message will reach your target audience. SAHRA offers sponsorship of our mixers to our valued vendors. As a sponsor you will have an exclusive opportunity to present your services to the SAHRA membership in a relaxed and enjoyable setting. This investment is just $350 to reach our engaged audience! Mixer sponsorship benefits will include: Welcome message to attendees (maximum 1 minute) The ability to distribute materials, promotional items, etc., onsite prior to the event Logo in the SAHRA newsletter and on the SAHRA website as the exclusive event sponsor The opportunity to sponsor a SAHRA mixer will be offered to our partner vendors on a firstcome first-served basis. For more information or to reserve your sponsorship today, contact: Sandie Hebert V.P., Public Relations & Marketing (916) shebert@nelsonstaffing.com

6 NEWSLETTER The SAHRA newsletter is an electronic publication that is ed to members and potential members during the second week of each month. In 2012, our membership rose to 700 professionals. The guidelines are as follows: Ads for human resources related goods and services will be accepted on a first-come, first-served basis. The SAHRA administrator shall have the discretion to limit the amount of space dedicated to advertising. Advertisers are encouraged to reserve space in advance to ensure ads are in the issues they prefer. Advertisements must be color (RGB) or grayscale digital files (PDF files with resolution of no less than 120 ppi.), Advertisement must be accompanied by payment. PDF files created in Illustrator or InDesign will give the sharpest reproduction. Ads should be sent on or before the 20th of the month prior to the month of intended publication to: SAHRA, 520 Capitol Mall, Ste. 630, Sacramento, CA Digital files less than 10 MB can be ed to: admin@sahra.org Cost in chart below is for SAHRA members, nonmembers add $50 to each listed price. Ad Sizes 1-Issue Run 3-Issue Run 6-Issue Run 1/2-Page Size 4.5 tall x 9 wide $175 $480 $930 1/3-Page Size 3 tall x 9 wide $150 $420 $780 1/4-Page Size 3.5 tall x 5 wide $125 $345 $630 Business Card-Size 2 tall x 3.5 wide $75 $210 $585 Begin ad in issue running through the issue One-time run (4285) Three-time run (4285) Six-time run (4285) If part of an advertising package, please indicate which level Diamond Package Gold Package Silver Package Bronze Package Enclosed is $ Please charge my MasterCard/VISA $ Billing Billing

7 HOME PAGE SPONSOR Drive customers to your website! Showcase your company on the SAHRA website! Your logo will appear on the SAHRA home page with a link to your company website. Opportunity limited to five sponsors allowing for maximum rotating exposure. 1 Month $149 3 Months $299 6 Months $499 Requires a.jpg logo file with the minimum dimensions of the final ad size: 175px x 115px at 72 dpi. Please a digital file of your logo meeting the above criteria along with the url for your company page to admin@sahra.org. URL of your choice 1 Month $149 (4390) 3 Months $299 (4390) 6 Months $499 (4390) Enclosed is $ Please charge my MasterCard/VISA $ Billing Billing Fax

8 WEBSITE Are SAHRA members a primary market for your company? Do you provide the skills, resources, and services that HR professionals need to reach their goals? The SAHRA website is a proven vehicle to drive your marketing message to HR professionals locally and beyond. Imagine the visibility and credibility of identifying your services on this incredible marketing medium! HR Products & Services The HR Products and Services page is a list of products, services and company resources. Your listing will include your company name, logo, a brief description of your company, plus a link to your website. HR Consultants The HR Consultants page provides an opportunity to identify your specialty areas of services. Your listing will include your company name, logo, a brief description of your company, plus a link to your website. Pricing name, logo, a brief description, and a link to your organization for 12 months. Members $200, Nonmembers $275. List on both pages for just $100 more! Step 1 Complete the website advertising formbelow and mail to SAHRA, 520 Capitol Mall, Suite 630, Sacramento, CA or fax to (916) or complete the form on our secure website at Step 2 Send your information to admin@sahra.org. Submitting everything in an electronic format (i.e. MSWord for text, logo in color JPEG, GIF or PNG format, 72 ppi.) is required. Additional charges will be assessed to scan pictures and type the information. Step 3 When payment is received, the HR Resource pages will be update to include your information. You will be notified when this occurs. Please a digital file with your company description (two to three short paragraphs that describe your company or products and services) along with your logo to admin@sahra.org. Website URL Fax HR Products and Services Page (4390) HR Consultants Page (4390) Both - 2nd page is just $100 more! (4390) If part of an advertising package, please indicate which level Diamond Package Gold Package Silver Package Bronze Package Enclosed is $ Please charge my MasterCard/VISA $ Billing Billing

9 WEBINAR The Sacramento Area Human Resource Association offers approximately one webinar a month to our members and to the public. The webinar sponsorship is an exclusive 12-month opportunity for repeated visibility throughout the year on the website, in webinar invitations and with each webinar. The investment for this exclusive sponsorship is just $2,250 for maximum exposure! For a 12-month term, the Webinar sponsorship will include: Exclusive recognition on the webinar page of the SAHRA website Business logo on webinar introduction page and verbal recognition at the beginning of all webinars Business logo included on all webinar event promotion in SAHRA newsletter and blasts The opportunity to sponsor the SAHRA webinars will be offered to our partner vendors on a first-come first-served basis. For more information or to reserve your sponsorship today, contact: Sandie Hebert V.P., Public Relations & Marketing (916) shebert@nelsonstaffing.com