Today s speaker. Making Your Nonprofit Donors Feel Like a Superhero 2/21/2013. The deepest craving of human nature is the need to be appreciated.

Transcription

1 Making Your Nonprofit Donors Feel Like a Superhero The deepest craving of human nature is the need to be appreciated. William James Step 1: Dial-In U.S.: Access Code: Step 2: Web Login enter passcode *6 to mute *7 to unmute Today s speaker 1

2 Upcoming Webinars Are you using the Q & A forum? 2

3 Making Your Nonprofit Donors Feel Like a Superhero Someone who manifests a super-ability or superpower and generally acts heroically-is brave and selfsacrificing. Source: What Is a Superhero? - What's a superhero and why does a psychologist care? Published on March 11, 2010 by Robin S. Rosenberg, Ph.D. 1 through 30 Here we go! 3

4 1. Make the thank you process about THEM - not you 2. Handwritten note *Source- 4

5 Handwritten note 3. Make a thank you call 5

6 Board thank you calls 2 years later...70% retained! 6

7 4. Send a thank you letter 7

8 5. Send an 8

9 Make the meaningful 6. Respond to donors in the same way they contacted you 9

10 This doesn t count as a contact 7. For or mail: Create a donor welcome series 8 Ways You Are Probably Not Thanking Your Donors bit.ly/126ccxb 10

11 8. Give a hug, a handshake, a high-five or a fist bump 9. Share a testimonial story or quote 11

12 Share a testimonial story or quote Share a testimonial story or quote 12

13 10. Have a client or volunteer say thank you Photo included with thank you card 13

14 11. Share a story of how your donor s gift is making a difference 12. Create a short thank you video 14

15 Share in your enews to everyone Post on Facebook 15

16 Send via just to them Send photos of individual donors 16

17 14. Send a certificate of appreciation *Source: provided from Network for Good 15. Invite your donors to a special insiders tour, meeting or fireside chat 17

18 16. Send an e-card Send an e-card For no reason For their birthday For Thanksgiving For national philanthropy day 18

19 17. Send a text 18. Use social media 19

20 19. Give them lots of credit for what your organization is able to do *Portico/formerly PCNF Annual Report 2012 *FMF Annual Report List their accomplishments 20

21 21. Choose inspiring language Inspiring language 21

22 22. Mystery shop other nonprofits OrganizationB Mystery shop other nonprofits What to look for: Timing of the thank you? WHO thanks you? What method(s) are used? What & when is their next communication? How soon is the next ask? What felt great? 22

23 23. Make a gift to YOUR own organization Make a gift to YOUR own organization What to look for: Timing of the thank you? WHO thanks you? What method(s) are used? What & when is the next communication? How soon is the next ask? What did you like? 23

24 24. Give them something inexpensive and fun Give them something inexpensive and fun Daisy Girl Scouts brings daisy s to donors 24

25 Make their nametags stand out at events 26. Make giving an experience 25

26 Make giving an experience 27. Utilize holidays like Thanksgiving and Valentine s Day to see your donors 26

27 28. Utilize donor giving circles or societies 29. Invite them to be a guest volunteer at a big event 27

28 30. Keep your website fresh and donor-focused *Source: Springboard for Arts website DON T do this: 28

29 Wrapping it up: Overall best practices #1 Be personal *#1 29

30 #2 Be creative Watch this video from Charity: Water for inspiration. *#2 #3 Be tangible *#3 30

31 #4 Be donor-centered #5 Be fast 31

32 Resources 10 More Ways to Show Donors Your Gratitude bit.ly/126rqao Beth Kanter s Blog - Facebook bit.ly/vaiqyf Fifteen steps to brilliant donor care: How to make sure your organization gets it right. bit.ly/y5zopg 8 Ways You Are Probably Not Thanking Your Donors bit.ly/126ccxb New Donor Bonding: The Amazing Value of Loyal Donors bit.ly/wedook Resources Thanks a Million: How to Thank Your Donors So They ll Come Back and Give More How to Craft a Killer Thank You Letter bit.ly/vpmmbj Nine Clever Ways to Thank Your Donors bit.ly/wedm6n 10 Donations. 3 Thank-Yous. 7 Failures to communicate. bit.ly/15691tv 32

33 Staying Connected BLOG:WITHISMS FROM LORI: Boldness, clarity and wisdom for fundraising professionals making a difference Available at: Amazon.com Members Only Q & A Forum Making Your Nonprofit Donors Feel Like a Superhero The deepest craving of human nature is the need to be appreciated. William James Take the short survey and have a great day! Thank you!! 33