Grow Your Business with & Social Media

Transcription

1 Grow Your Business with & Social Media Simple Marketing Strategy for Small Business and Nonprofits Constant Contact 2016

2 Welcome Pam Wood Constant Contact Solution Provider/Authorized Local Expert Questions after the event? Constant Contact 2016

3 Let s Define Marketing Sending relevant information or promotions To a targeted audience: i.e. followers who have opted-in to receive your s Your audience will act on your Call to Action helping to create a measurable response

4 Source: Constant Contact Blog ROI = $38 per $1 spent

5 Spending time, $ s and energy on print ads, radio/tv, direct mail Flipping the funnel: marketing then 7

6 ow you begin to reach out o people you know > eferrals, word of mouth, estimonials Flipping the funnel: marketing now 8

7 What is the #1 cell phone app? More than 53% of s are opened on a mobile device Source: Litmus 12

8 46% of shoppers rely on social media when making a purchase Time s have changed. We trust strangers. 88% find online reviews as trustworthy as personal recommendations Source: Marketing Tech Blog, Business2Community.com

9 Success Story

10 Setting Your Goals: What are you trying to achieve? Drive Referrals Increase sales Engage donors Reach new customers Nurture loyal relationships

11 Setting your goals Who are you trying to reach? What is your target? Set real numbers When will this be accomplished?

12 Write your own goal! Example: WHO: current/previous members WHAT: average of 10 attendees/per class WHEN: over the next 3 months

13 Over 90% of gets delivered to the inbox vs. 77% of regular . 2 of your Facebook fans 2% will see your FB posts see you in their News Feed.

14 Social Media = 73% 39% 57% more more customer business new customers engagement referrals (and time saved!)

15 Social Sharing Connect your Campaign to FB, Twitter and LinkedIn

16 Choose Your Platform(s): Be where your customers are.

17 When to send & post? Social media 3-5 x/week is plenty *Use automated tools (i.e. Hootsuite) 1x/month is most common *Use reports to determine optimal frequency/time 24

18 Building Relationships through Content: Sounds like: 80% 3 common mistakes on your taxes Valuable content it s all about them; not you 20% Sounds like: Promotion Let us do your taxes!

19 Building referrals and loyal relationships by segmenting lists: Ex: Real Estate

20 Use content to create a subject line

21 Turn Questions How do I weatherproof my new golf bag? Can I set my own volunteer hours? Where can I find a map of your location(s)? Into Content (to address their pain points) Tutorial to weatherproof your bag in 5 min. Top 3 benefits to volunteering this summer We re in your neighborhood! Find out where 29

22 Content: You don t have to do it alone: use resources Interviews or testimonials Social media Special guests Industry news Google Alerts Blogs Survey results

23 Brand Recognition Across the Channels: Make your campaigns look like you Pro Tips Be consistent Match colors Choose your tone Website

24 Make your campaigns engaging with visuals Pro Tips 3 or fewer images Make images clickable Videos under 90 seconds Source: Constant Contact Data Reveals Direct Correlation Between Campaign Effectiveness and Number of Images and Text Lines Featured, 2015)

25 Make your campaigns mobile Pro Tips Avoid multiple columns Use larger font sizes Limit your images

26 Call-to-action Your goals Actual results A Call to Action is the link between asking for what you want, and getting it.

27 Call to Action: Text Links Vs. Buttons? Buttons created a 45% boost in clicks Source: Word Stream

28

29 Design an awesome 3. Setting your goals call-to-action Narrow it down to 1 Use actionable language s with a single call-to-action increased clicks by 371% Stay above the scroll Create clickable buttons

30 3. Setting your goals Half Moon Yoga Goal: Engage current/previous members to increase class attendance to an average of 10 attendees/per class over the next 3 months. Call-to-action: View the schedule

31 Where should your call-to-action go?

32 Where does your call-to-action go?

33 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call-to-action 4.Measuring success 5.How to get started

34 Opens Best Practices Evaluate send day & time Optimize subject line Recognizable from name Industry averages: 8-28%

35 Click-throughs Best Practices Simplify your call-to-action Format links to stand out Sent targeted content Industry averages: 5-18%

36 Three simple steps 1. Write your goal 2. Design a call-to-action 3. Measure the results

37 You can do this......and you can start now Constant Contact, Inc Inc

38 Grow with Constant Contact All the marketing tools you need together in one place: Newsletter, survey, event registration, coupons & tips all under one log-in!

39 You really can do this! We re here to help. All the marketing tools you need together in one place Constant Contact, Inc Inc

40 REMINDER: Please be sure to sign in with your contact information. EnJoy Marketing will be sending you a special February Offer from Constant Contact to help you kick off your small business or non profit marketing! I ll be on site until 1:30 if you have questions.

41 Thank You! Questions? Constant Contact 2016