Getting Started with Social Media

Transcription

1 Getting Started with Social Media Step 1: Go to Step 2: Fill out the Sign Up form located on the homepage, including full name, address, a password and birthday, to start a free account. Click Sign Up and complete the security check and check the box showing you agree to Facebook s terms of use and privacy policy. Step 3: Check your inbox for a Facebook registration confirmation and click the link to verify your new account. Step 4: Go to and log in to Facebook with your and password. Adding Friends Step 1: Search your address book for friends On your first log-in, a screen appears to type in your address and password to run a search of your address book for possible friends and contacts. Step 2: Search for friends by name/school/company Using the search bar at the top of your screen, search by name/school/company. Once on that person or company s profile page, click Add as a friend or like. Step 3: Accept Friend Requests Click the Friend Request icon located on the search bar at the top of the page. Confirm or ignore friend requests, or click on names to explore profiles. If you choose to ignore a friend request, that person will not be notified. Your Profile Step 1: Personalize your profile and add a profile picture Click edit my profile, located in the left-hand column on your profile or home page. In the left-hand column visit the tabs labeled basic information, profile picture, relationships, education and work, likes and interests and contact information and enter basic information you want to share. Step 2: Update your status Updating your status lets your friends know and comment on what you are doing or how you are feeling. To update your status, click Profile, click Wall, click Status and write your status update. Step 3: Communicate with others: Private messages and Wall posts Send private messages to friends inboxes or write on their Walls. To send a message, go to the search bar, type in your friend s name and click send a message. To write on a friend s Wall,

2 when their name comes up in the search bar, click on their profile and select post. A box appears indicating where you can write a brief post on his or her Wall. Privacy Settings Step 1: Adjust privacy settings Locate the tab labeled Account in the upper-right corner and pull down to Privacy Settings. Click and select what profile information you want displayed. Step 2: Block people from seeing your profile At the bottom of the privacy settings page, click edit your lists and type in the person s name and/or address who you would like to block. Once you block a person, they are no longer a friend and do not have the ability to search or view your profile. Tips 1. Write on friends Walls: Interact with friends and stay in touch by writing and commenting on each other s Walls, wishing friends happy birthday and leaving comments on friends posts and status updates. 2. Update your status often: Let friends know what you are up to and give them a chance to communicate with you by updating your status. 3. Create Facebook photo albums and tag your friends: By uploading pictures from vacations, get-togethers and other events and tagging your friends, become part of the interconnectivity on Facebook and help others feel included. 4. Avoid phishing attacks: Unless you specifically request to update your password, do not trust s requiring you to reset your passwords. As a best practice, change your password directly on the Facebook site. Glossary/Definition of Terms Fans: Facebook users who join a page because they have a particular interest in the topic or a connection with the brand/product. Group: A forum created by a user to foster group discussions around a particular topic. News Feed: Highlights the latest activity in your social circles on Facebook. Notes: A way to distribute information to all your friends or a select group of friends. Notifications: News feeds from friends, sent automatically as they engage in activity on their profiles. Poke: A virtual nudge typically used to say hello. Status: A message updating your friends with what you are doing, thinking, etc. Tag: Label friends in photos and posts by using symbol before typing their names. You have the option of untagging yourself from a picture or staying linked. Wall: Located at the center of a Facebook user s profile; a place where users can add new photos, videos, notes, application content and comments.

3 Signing Up Step 1: Go to to sign up for a free profile. Step 2: Once on the main page, you will see a box on the right side with four entry fields. This is a quick sign up for LinkedIn. There is also a join today button on the navigation bar at the top. Step 3: Once all information is correctly filled in, confirm by clicking the green Join LinkedIn button. LinkedIn directs you to another page asking basic questions: your current employer, title and location to help get you started. After filling in each field, click the blue Create My Profile button. Step 4: LinkedIn should notify you that they have sent an confirmation. After approving the confirmation, your LinkedIn account is now live. Customizing Your Profile Step 1: Edit/Create Your Profile The first step is to find the Profile button on the top navigation bar. When hovering over the Profile section, select the option Edit Profile. Here you can edit your basic information, current and previous employment history, your pictures and upload your resume. From top to bottom, the options can be very obvious. The first, your name and current information, then to the right, is where your photo would go with the option of add photo directly beneath. Everything beneath the current information is equally valuable to your profile. This is where you have the ability to add, edit and remove any additional information. Items in this area consist of: current positions, past positions, education, recommendations, connections, websites (personal or company), Twitter handle and a link to your public LinkedIn profile. All of this information occurs in ascending order, and is below your current Title. Searching for Connections, Colleagues and Friends To find colleagues, past and present, or friends, you can use two options: the search bar in the top right-hand corner of the site, or search. Both are beneficial to new users and offer an easy way to find existing relationships with others on LinkedIn. Note: LinkedIn asks for your relation to any particular connection. As a best practice, refrain from requesting connections with individuals you do not know. Step 1: Find Colleagues and Friends From Your Address Book After logging into LinkedIn there will be a blue box that asks for your and password. LinkedIn will search your account for any other LinkedIn members you may know and will then generate a list of potential matches of people you may already know. A user can select or deselect people and click send invitations to make a connection with the other users. Step 2: Search for Colleagues and Friends by Name, Job or Company

4 Search serves as an easy way to find people using a person s name, job or company. As users type, LinkedIn narrows their search through a live search function to find who the user may be looking for. Once the individual or company is entered in the search bar, clicking the magnifying glass will commence the search and find all results that match the terms. Step 3: Accept Connections When a person requests to make a connection on LinkedIn, this is the equivalent to a friend request on Facebook. You will receive an notification as well as be notified on your home screen on LinkedIn. Above your status bar, there is a small area with two tabs that read: messages and invitations. Next to the invitations tab there will be a bright orange number that relates to the number of connections pending. Once invitations is clicked, the box will drop down and show the person(s) requesting a connection. From there, a user can approve or deny the connection. Tips 1. Make sure contact information is readily available. 2. When requesting a new connection, write a personal note in the message field. 3. Update positions, resume and other areas frequently. 4. Participate in LinkedIn groups. 5. Write recommendations for LinkedIn connections and colleagues. Glossary Applications- Add-ons to your LinkedIn site that pull in outside information from other services and networks from around the web. Connection- A common term referring to those within a network with whom a user would consider a colleague, work partner or friend. Groups- Belonging to a consortium on LinkedIn that hold similar interests in your professional field. Invitation- A connection request via LinkedIn from another user you may or may not know. Network Activity- Status updates, information or aggregation of information based on your connections. Specialties- Area of expertise within your given industry and field of work. Summary- A section in a profile where you describe abilities and services within your respected professional industry. Updates- A personal status of your progress, additions and changes to your profile, which is sent out to other in your network.

5 Step 1: Go to Step 2: Click Sign up on the home page to start a free account. Step 3: On the sign up form, enter your name, address and create a username and password. Twitter automatically checks the availability of your username to make sure the name is not already in use by another person. Read through the terms of service and click create my account. Step 4: Go to and enter your username or and password to sign in. Finding People on Twitter Step 1: Search for friends on Twitter with their usernames Click on the "Find People on Twitter" tab at the top of the page. Type the Twitter username or name in the search box and hit "Search." Click "Follow," located under the username on the person's profile page, to see that person s tweets automatically streamed into your timeline. Step 2: Search your address book for friends Twitter automatically finds people with Twitter accounts in your online address book and displays them in the search results. Click on the username of the person you want to add, then click on the "Follow" button, located under the username on each profile page. Step 3: Accept Follow Requests If your page is set to private, users must ask permission to view/follow your tweets. To approve followers, Twiter sends an letting you know what user wants to follow you and whether you want to allow them to view your profile or deny access. If your page is public, any user can follow you without approval. To check if your page is public or private, or change these settings, click Settings and click Account. Interacting On Twitter Step 1: Mention someone or Reply to a tweet/message Respond to a user by clicking reply and typing your message. Your tweet must include symbol and the person s twitter handle within the message for him or her to be alerted of your mention or reply. This will be readable by all of your followers. Step 2: Direct Message (DM) Send a private message to a follower using the Direct Message feature. Note that this person must also be following you to receive your message. Step 3: Retweet (RT) Reposting a person s tweet, often seen as a form of flattery to the person whose tweet you are reposting, by hitting the RT button or just typing RT followed by the person s Twitter handle.

6 Tips 1. When you notice your content being spread, jump in: If someone mentions you in a tweet, don t let the opportunity pass. Jump in and interact by tweeting them back, mentioning them or retweeting the tweet. 2. Shrink URLs: One of the most common uses of Twitter is sharing links. You only have 140 characters to work with, so instead of sharing a long URL, use one of several URL-shortening websites to shrink that link. Some of the most popular include tinyurl.com, ow.ly, and bit.ly. 3. Pick a Good Desktop Client: With desktop clients such as tweetdeck, twhirl, and echofon receive tweets and alerts in an organized fashion. 4. Completed Bio Section: Fill out the bio section including hobbies and your profession in profile settings to create a more personable account. Keep in mind people decide whether or not to follow you based on your bio. 5. Choosing a Twitter picture: Make sure the picture you choose, whether a company logo or headshot, represents you or your brand. Glossary/Terms of a reply to someone s twitter message. #hashtag: tagging a specific subject so your followers and non-followers can find your update using the Twitter search box on the Twitter homepage or just to be clever. For example, the most popular hashtag #FF (standing for Follow Friday ) happens every Friday where users tweet recommendations on whom others should follow (example tweet: for his social media prowess). Direct Message (DM): a personal message that only you and the sender can see (essentially a 140 character ). You can only direct message users who are following you. Follow: people you follow whose tweets show up in your timeline. Followers: people who follow a person s tweets and show in their timeline. Protected Profiles: a private Twitter profile with protected tweets. Retweet (RT): a message repeated because someone thinks it particularly good often seen as a form of flattery. Tweet: a Twitter message/140-character update. Messages are public unless a profile is protected. Timeline: your homepage on Twitter that shows all the tweets from those you follow. Information contained in this guide courtesy of Sevans Strategy (