SOCIAL MEDIA. Charles Murphy
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1 SOCIAL MEDIA Charles Murphy
2 Social Media Overview 1. Introduction 2. Social Media Areas Blogging Bookmarking Deals Location-based Music Photo sharing Video 3. The Fab Four FaceBook Google+ Linked In Twitter 4. Demo
3 What is social media? Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts. Dictionary.com
4 BLOGGING A blog (web log) is an informal way to post content on the web. A typical blog post uses text, images, links, and other media. Most are topic focused and text based, but other blog types are also used.
5 Blogs
6 Popular blog outlets
7 BOOKMARKING Bookmarking sites allow you to either keep track of articles/blogs online, or share a variety of links based on your interests.
8 Pinterest
9 Other Bookmarking sites
10 DEALS Deal sites share limited-time discounts or special offers for local businesses. Users can subscribe to get daily deals ed to them.
11 GroupOn
12 Other deal sites
13 Location-based Location-based networks require a mobile phone to check in the user at their current location. Users are rewarded with achievements, and sometimes retailers offer deals for checking in.
14 FourSquare
15 Other location-based sites
16 MUSIC Music sites allow subscribers to stream songs online, create their own stations, and follow artists. Users can connect and share what they are listening to with their friends.
17 Spotify
18 Other music sites
19 PHOTOS Photo sharing sites allow users to upload their photos online.
20 Instagram
21 Other photo sites
22 VIDEO Users post videos of anything and everything.
23 YouTube & Vimeo
24 FAB FOUR
25 FAB FOUR: 1. Google+ Google+ is one of the newest social networks. Available for personal profiles or brand pages. Requires a Gmail account.
26 Google+ Homepage
27 Google+ Profile From socialmediaexaminer.com
28 Google+ Keywords 1. Circles Circles are different groups or categories that you are required to add new connections to You can choose what each Circle is called 2. Hangout Online video chat through Google Simple action, equivalent of Facebook like button
29 FAB FOUR: Linked In Linked In has an emphasis on working professionals. Personal profiles with resume-style information, connecting in professional groups, company profiles.
30 Linked In Homepage
31 Linked In Profile
32 Components of Linked In 1. Companies You can follow a company 2. Groups For different industries, organizations, or interests 3. Jobs Search job postings 4. News News articles related to your field
33 FAB FOUR: Twitter Twitter is a microblogging platform where users can share shorts bursts of information (or Tweet ) instantaneously online. The most connected to real time of all social media platforms.
34 Twitter Homepage
35 Twitter Profile
36 Twitter Terminology 1. Connect This tab shows you interactions and mentions 2. Discover This tab shows trending topics 3. Hashtag # sign plus a word or phrase, no spaces 4. sign plus a username 5. Retweet Forward another user s Tweet to your followers
37 FAB FOUR: Facebook FaceBook is the most popular social network, with over 800 million active users. Features personal profiles, social groups, and pages for celebrities and brands. Also available are a variety of apps and games.
38 Profile vs. Page vs. Place Profile: personal user account Page: public way for brands, businesses, organizations and public figures to connect with Facebook users Place: location of a business or institution; users can check in to a place
39 Other FaceBook Keywords Group: users can connect in groups; share comments and links with other members of the group Administrator: users that operate and manage pages Wall: your recent posts; other users can post on your wall News Feed: stream of recent posts by all your friends and pages you have liked
40 FaceBook News Feed
41 NEW Profile: Timeline
42 Final Thoughts Only sign up for what you will use Keep track of your privacy settings Follow the 5 Second Rule when it comes to posting Be mindful of who you add as a friend or connection Don t be overwhelmed have fun!
43 THANK YOU!
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