Performance Report July Richard Bell, BBC iplayer BBC Communications

Transcription

1 Performance Report y 2018 Richard Bell, BBC iplayer BBC Communications Richard.Bell@bbc.co.uk

2 y 2018 summary In y the UK bathed in a glorious heatwave, and was hooked on the second half of the FIFA World Cup. BBC iplayer is typically quieter during the sunnier summer months, but in y had a total of 281 million requests, up 13% on June, and up 19% compared to the previous year. 22% of all requests were for live content in y. However, June 2018 saw an even larger share of live requests. Thanks to the start of the FIFA World Cup, live TV requests went up by 30% compared to The overall share of live TV requests went up to 26% of all requests the highest share of live viewing since the Rio Olympics The FIFA World Cup has dominated the top 20 most-requested episodes, with the England vs. Sweden game reaching over 3 million requests. Please note: Top performing episodes for and June 2018 have been included in this pack. Consistent with previous months: TV platforms remain the largest device type accessing BBC iplayer with 52% of total requests. The profile of BBC iplayer users remains strongly under-55 in terms of age, which is younger than the typical TV viewer s profile (although more in line with home broadband users). BBC iplayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and later-peak use. Slide 2

3 Index Page Content 4-5 Monthly BBC iplayer TV programme requests 6 Weekly TV programme requests by device type 7 Live vs on-demand TV requests 8 Notes about the data in this report 9-11 Top TV programmes recent months 12 Use of BBC iplayer for TV viewing by time of day 13 Profile of BBC iplayer users 14 Glossary Slide 3

4 Jan 09 t Jan 10 Jan 11 Jan 12 Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18 Millions of requests per month Monthly BBC iplayer requests across all platforms, since 2009 Seasonally, BBC iplayer is quieter during summer months, and the unusual heatwave across the UK will have affected iplayer viewing in y. However, continuation of the FIFA World Cup (and home nation interest) drew audiences in when they might otherwise have been enjoying the sunshine. y 2018 delivered 281 million TV programme requests (up 13% compared to June 2018, and up 19% compared to y 2017). y: 281m Measurement correction* 242 Data missing* 273 TV requests artificially inflated* 250 DATA SOURCE CHANGE January figures shown on graph * Please refer to slide 8 for guide notes on months with data caveats Slide 4

5 Jan 09 t Jan 10 Jan 11 Jan 12 Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18 Millions of requests per day (average monthly) Average daily BBC iplayer online requests There was an average of 9.1m daily requests for TV content in y, which was a increase of 9% on June 2018, and a increase of 19% compared with y y: 9.1m Measurement correction* Data missing * 8.8 TV requests artificially inflated* DATA SOURCE CHANGE January figures shown on graph Please refer to slide 8 for guide notes Slide 5

6 Feb-16 Apr-16 Jun-16 Aug-16 Oct-16 Dec-16 Feb-17 Apr-17 Jun-17 Aug-17 Oct-17 Dec-17 Feb-18 Apr-18 Jun-18 Feb-16 Apr-16 Jun-16 Aug-16 Oct-16 Dec-16 Feb-17 Apr-17 Jun-17 Aug-17 Oct-17 Dec-17 Feb-18 Apr-18 Jun-18 Millions Requests for TV programmes by device type TV platforms remain the largest platform for BBC iplayer, making up 52% of overall share in y, a 3% increase on the same period last year Number of requests (millions) DATA SOURCE CHANGE Unknown TV Platform Tablet Mobile Computer 100% 80% 60% 0% 4% 32% 22% 16% 26% % of requests DATA SOURCE CHANGE 1% 1% 1% 1% 1% 44% 24% 11% 48% 49% 23% 24% 54% 52% 11% 11% 10% 12% 17% 15% 14% 15% Please refer to slide 8 for guide notes. Slide 6

7 72% 92% 93% 93% 93% 93% 89% 81% 85% 85% 83% 85% 83% 84% 83% 84% 82% 79% 82% 83% 82% 82% 81% 82% 82% 79% 81% 81% 80% 74% 78% 28% 8% 7% 7% 7% 7% 11% 19% 15% 15% 17% 15% 17% 16% 17% 16% 21% 17% 19% 21% 19% 19% 26% 22% Live versus on-demand requests for TV programmes 22% of all requests were for live content in y. However, June 2018 saw an even larger share of live requests. Thanks to the start of the FIFA World Cup, live TV requests went up by 30% compared to The overall share of Live TV requests went up to 26% of all requests the highest share of live viewing since the Rio Olympics % requests for TV programmes 100% On-demand Live DATA SOURCE CHANGE 90% 80% 70% 60% 50% 30% 10% 0% Notes: Source switched from istats AV to Streamsense in Adobe Digital Analytix (istats) in y 2016 Please refer to slide 8 for guide notes. Slide 7

8 Notes for figures in this report Data issues to note Figures for Sky are undercounted in June 2017 by approximately 0.5m requests. Figures for Virgin Cable and Sky are estimates for tember Games console requests were undercounted in January 2016, and Android devices were undercounted from 16th to 31 st ch TV requests were inflated in August and tember 2015 by around 18-25%, please treat these figures with caution when looking at trends. Some TV request data was not captured in ch 2015 (estimated 17m requests). Some TV request data is also missing for about 3.5m requests in August and 11.5m requests in tember from computer devices, and about 6m requests are missing in December, across all device types. We are not including these estimates in the graphs in this report. The remainder of this report excludes data from Virgin Media cable and Sky. The data arrives later than that from other platforms and is not currently consolidated within BBC Digital Analytics systems. These notes below apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on the final page of the pack. Prior to y 2016, requests data was measured via a BBC in-house system (BBC istats AV). Since y 2016 the source has changed to StreamSense by Adobe Digital Analytix. Data is broadly comparable, and most step-changes are due to device categorisation correction, and a small amount of data missing from BBC istats AV (such as live TV viewing on TV platforms, and webcasts). In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. Note on the top 20 lists for TV episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iplayer. They are indicative only, since they do not represent total request numbers per series, and are only measured in the calendar month. Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. All data is for the UK only. Requests are counted for BBC iplayer on any BBC website or application whether on a programme, channel or station page, or on the BBC iplayer websites or bespoke mobile or TV apps. This report does not include requests for web-only content (such as online news or sport coverage). Webcasts are only included if they have been made available through BBC iplayer. Figures in this report include requests for programmes which are only on iplayer, as well as for programmes previously shown on linear TV. On average this has boosted the totals by 2% since Slide 8

9 BBC iplayer - top 20 TV episodes, y 2018 (excluding Virgin Media cable and Sky) Home Nation interest in the Quarter-final of the World Cup meant the Sweden v England game brought in over 3m requests. Whilst FIFA World Cup matches dominate the top 20, new/latest dramas such as Our Girl, Picnic at Hanging Rock and Hidden also performed well. BBC iplayer Top 20 TV episodes All Total requests per ep. BBC iplayer Top 20 TV episodes most requested episode per series Total requests per ep. MOTD Live 2018 World Cup Quarter-Final: Sweden v England 3,151,000 MOTD Live 2018 World Cup Semi-Final: France v Belgium 2,051,000 MOTD Live 2018 World Cup Quarter-Final: Brazil v Belgium 1,757,000 MOTD Live 2018 World Cup Round of 16: Spain v Russia 1,585,000 MOTD Live 2018 World Cup Round of 16: Belgium v Japan 1,575,000 Our Girl Nigeria, Belize and Bangladesh Tours Episode 5 1,506,000 MOTD Live 2018 World Cup Final: France v Croatia 1,384,000 EastEnders 02/07/2018 1,336,000 EastEnders 06/07/2018 1,283,000 EastEnders 10/07/2018 1,203,000 Our Girl Nigeria, Belize and Bangladesh Tours Episode 1 1,175,000 Picnic at Hanging Rock Series 1 Episode 1 1,170,000 The Misadventures of Romesh Ranganathan Series 1 Episode 1 1,116,000 Hidden Series 1 Episode 1 1,091,000 EastEnders 09/07/2018 1,023,000 EastEnders 13/07/2018 1,014,000 EastEnders 05/07/2018 Part 2 1,005,000 EastEnders 12/07/ ,000 MOTD 2018 World Cup Round of 16: Sweden v Switzerland 992,000 EastEnders 17/07/ ,000 Please refer to slide 8 for guide notes MOTD Live 2018 World Cup Quarter-Final: Sweden v England 3,151,000 Our Girl Nigeria, Belize and Bangladesh Tours Episode 5 1,506,000 EastEnders 02/07/2018 1,336,000 Picnic at Hanging Rock Series 1 Episode 1 1,170,000 The Misadventures of Romesh Ranganathan Series 1 Episode 1 1,116,000 Hidden Series 1 Episode 1 1,091,000 Poldark Series 4 Episode 4 915,000 Keeping Faith Series 1 Episode 1 726,000 Who Do You Think You Are? Series 15 Lee Mack 702,000 Hey Duggee Series 2 The Key Badge 617,000 A Question of Sport Series 47 Episode ,000 Casualty Series 32 Episode ,000 Mock the Week Series 17 Episode 5 507,000 Pointless Celebrities Series 10 Experts 454,000 Versailles Series 3 The Afterlife 453,000 Bing Plasters 448,000 Holby City Series 20 Into the Light 435,000 Love & Drugs on the Street: Girls Sleeping Rough Series 3 Outside, Inside 405,000 Wimbledon 2018 Day 11, Part 1 393,000 Mortimer & Whitehouse: Gone Fishing Series 1 Episode 3 381,000 Slide 9

10 BBC iplayer - top 20 TV episodes, June 2018 (excluding Virgin Media cable and Sky) The FIFA World Cup has also dominated the top 20 most-requested episodes in June, with the two England games reaching over 2 million requests. BBC iplayer Top 20 TV episodes All Total requests per ep. BBC iplayer Top 20 TV episodes most requested episode per series Total requests per ep. Match of the Day Live MOTD 2018 World Cup England v Panama 2,357,000 Match of the Day Live MOTD 2018 World Cup Tunisia v England 2,274,000 Our Girl Nigeria, Belize and Bangladesh Tours Episode 1 1,775,000 EastEnders 18/06/2018 1,648,000 Match of the Day Live MOTD 2018 World Cup Portugal v Spain 1,565,000 Hidden Series 1 Episode 1 1,467,000 Match of the Day Live MOTD 2018 World Cup Argentina v Nigeria 1,384,000 Match of the Day Live MOTD 2018 World Cup Round of 16: France v Argentina 1,357,000 EastEnders 25/06/2018 1,329,000 Match of the Day Live MOTD 2018 World Cup South Korea v Germany 1,270,000 Match of the Day Live MOTD 2018 World Cup Portugal v Morocco 1,253,000 Match of the Day Live MOTD 2018 World Cup Argentina v Croatia 1,220,000 Match of the Day Live MOTD 2018 World Cup Iran v Portugal 1,217,000 Match of the Day Live MOTD 2018 World Cup Egypt v Uruguay 1,216,000 A Very English Scandal Series 1 Episode 3 1,199,000 Poldark Series 4 Episode 1 1,198,000 EastEnders 15/06/2018 1,178,000 EastEnders 01/06/2018 1,158,000 EastEnders 21/06/2018 1,155,000 Match of the Day Live MOTD 2018 World Cup Germany v Mexico 1,134,000 Match of the Day Live MOTD 2018 World Cup England v Panama 2,357,000 Our Girl Nigeria, Belize and Bangladesh Tours Episode 1 1,775,000 EastEnders 18/06/2018 1,648,000 Hidden Series 1 Episode 1 1,467,000 A Very English Scandal Series 1 Episode 3 1,199,000 Poldark Series 4 Episode 1 1,198,000 Versailles Series 3 Smoke and Mirrors 734,000 The Split Series 1 Episode 6 651,000 Frankie Goes to Russia Series 1 Episode 1 632,000 Peter Kay's Car Share The Finale 621,000 The Bridge Series 4 Episode 4 609,000 Have I Got News for You Series 55 Episode 9 608,000 The Graham Norton Show Series 23 Episode ,000 The Truth About... Carbs 598,000 Casualty Series 32 Episode ,000 The Jeremy Thorpe Scandal 545,000 Mock the Week Series 17 Episode 1 528,000 Conviction Murder in Suburbia Episode 1 511,000 Ambulance Series 3 Episode 6 484,000 Britain's Best Home Cook Series 1 The Final 474,000 Please refer to slide 8 for guide notes Slide 10

11 BBC iplayer - top 20 TV episodes, 2018 (excluding Virgin Media cable and Sky) The Royal Wedding was by far the most requested programme in with over 2.5m requests. New dramas The Split and A Very English Scandal also performed well, as did unscripted comedy Peter Kay s Car Share. BBC iplayer Top 20 TV episodes All Total requests per ep. BBC iplayer Top 20 TV episodes most requested episode per series Total requests per ep. The Royal Wedding: Prince Harry and Meghan kle Live Coverage 2,596,000 The Split Series 1 Episode 1 1,572,000 Peter Kay's Car Share Unscripted 1,496,000 The Split Series 1 Episode 2 1,491,000 The Split Series 1 Episode 4 1,373,000 The Split Series 1 Episode 3 1,348,000 A Very English Scandal Series 1 Episode 1 1,303,000 EastEnders 22/05/2018 1,213,000 The Split Series 1 Episode 5 1,090,000 EastEnders 25/05/2018 1,066,000 EastEnders 24/05/2018 1,061,000 EastEnders 21/05/2018 1,058,000 EastEnders 18/05/2018 1,017,000 EastEnders 04/05/ ,000 EastEnders 08/05/ ,000 EastEnders 15/05/ ,000 EastEnders 01/05/ ,000 EastEnders 03/05/ ,000 EastEnders 11/05/ ,000 EastEnders 10/05/ ,000 Please refer to slide 8 for guide notes The Royal Wedding: Prince Harry and Meghan kle Live Coverage 2,596,000 The Split Series 1 Episode 1 1,572,000 Peter Kay's Car Share Unscripted 1,496,000 A Very English Scandal Series 1 Episode 1 1,303,000 EastEnders 22/05/2018 1,213,000 The FA Cup 2017/18 Final: Chelsea v Man United 836,000 Eurovision Song Contest 2018 Grand Final 816,000 The Bridge Series 4 Episode 1 783,000 Britain's Best Home Cook Series 1 Episode 1 632,000 The Woman in White Series 1 Episode 4 594,000 Match of the Day 2017/18 13/05/ ,000 Have I Got News for You Series 55 Episode 7 570,000 Casualty Series 32 Episode ,000 The Graham Norton Show Series 23 Episode 6 562,000 Ambulance Series 3 Episode 2 506,000 The World's Most Extraordinary Homes Series 2 USA 421,000 Peter Kay's Car Share Series 2 Episode 4 406,000 Hey Duggee Series 2 The Wedding Badge 391,000 Manchester Bomb: Our Story 390,000 Love in the Countryside Series 1 Episode 1 388,000 Slide 11

12 Note: each line has a very different scale (see peaks) BBC iplayer use for TV online by time of day, June 2018 The scale for each line on this graph is different traditional TV viewing is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak. Internet peak 28.4 million iplayer TV peak 696,000 TV peak 23.0 million Please refer to slide 13 for guide notes Slide 12

13 43% 39% 37% 46% 45% 45% 39% 37% 57% 52% 52% 51% 52% 50% 48% 47% 47% 39% 39% 39% 35% 37% 38% 37% 32% 44% 48% 49% 49% 48% 50% 52% 53% 53% 19% 21% 22% 23% 19% 25% 31% TV & iplayer Product: demographics of BBC iplayer users In Q there were slightly more women using BBC iplayer than men, and it remains under-55 years in terms of age. 100% 100% 80% 60% 0% Women Men METHOD CHANGE IN % 60% 0% % Gender (latest 4 quarters) 100% Age (latest 4 quarters) 80% 53% 51% 51% 80% 31% 34% 38% 60% 47% 49% 49% Women Men 60% 33% 35% 33% 36% 31% 29% % Users of BBC iplayer Home broadband users All TV viewers 0% Users of BBC iplayer Home broadband users All TV viewers Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Data up to Q Slide 13

14 Glossary Requests the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than clicks which can be repeated if the user does not see an immediate reaction on the website. Requests are made up of two components: Stream click to play instantly Download save to your device to play later. We report download playback, rather than downloads, where possible. Catch-up / on-demand programmes requested after they have gone out on traditional TV and are available on BBC iplayer. Live / simulcast streaming of live TV channels on the service, at exactly the same time as broadcast on traditional TV. Since 2016, this data also includes webcasts of live events that are available through BBC iplayer but not available on linear TV. Extra footnotes for slide 10 showing data for time of day TV data BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV BBC iplayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen user numbers, aged 2+ based on internet population estimate of 38 million individuals Slide 14