Performance Report October Richard Bell, BBC iplayer BBC Communications

Transcription

1 Performance Report October 2018 Richard Bell, BBC iplayer BBC Communications

2 October 2018 summary October set a new record for total requests to BBC iplayer, with 334m requests for TV programmes overall, up a huge compared to October October was also a record-breaking month for the average number of requests per day, thanks to the continued success of Killing Eve, as well as new series of Doctor Who, The Apprentice and Strictly Come Dancing. There were an average of 10.8m requests per day, building on tember s strong performance of 10.7m average requests per day. Episode one of Killing Eve was the most requested programme in October, getting more than 3.5m requests all 8 episodes of the series appear in the top 20 requested episodes. Episode one of The Cry (released at the end of tember) also performed well in October. Live requests for programmes and events on BBC remained consistent with tember at 16%. Please note: Top performing episodes for August and tember 2018 have been included in this pack. Consistent with previous months: TV platforms remain the largest device type accessing BBC iplayer with 56% of total requests. The profile of BBC iplayer users remains strongly under-55 in terms of age, which is younger than the typical TV viewer s profile (although more in line with home broadband users). BBC iplayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and later-peak use. Slide 2

3 Index Page Content 4-5 Monthly BBC iplayer TV programme requests 6 Weekly TV programme requests by device type 7 Live vs on-demand TV requests 8 Notes about the data in this report 9-11 Top TV programmes recent months 12 Use of BBC iplayer for TV viewing by time of day 13 Profile of BBC iplayer users 14 Glossary Slide 3

4 Jan 09 t Jan 10 Jan 11 Jan 12 Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18 t Millions of requests per month Monthly BBC iplayer requests across all platforms, since 2009 October set a new record for total requests to BBC iplayer, with 334m requests for TV programmes overall, up a huge compared to October October: 334m TV requests artificially inflated* DATA SOURCE CHANGE Measurement correction* 242 Data missing* January figures shown on graph * Please refer to slide 8 for guide notes on months with data caveats Slide 4

5 Jan 09 t Jan 10 Jan 11 Jan 12 Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18 t Millions of requests per day (average monthly) Average daily BBC iplayer online requests October was also a record-breaking month for the average number of requests per day, thanks to the continued success of Killing Eve, as well as new series of Doctor Who, The Apprentice and Strictly Come Dancing. There were an average of 10.8m requests per day, building on tember s strong performance of 10.7m average requests per day. Measurement correction* 7.8 Data missing * 8.8 TV requests artificially inflated* 8.1 DATA SOURCE CHANGE October: 10.8m January figures shown on graph Please refer to slide 8 for guide notes Slide 5

6 Feb-16 Apr-16 Jun-16 Aug-16 Oct-16 Dec-16 Feb-17 Apr-17 Jun-17 Aug-17 Oct-17 Dec-17 Feb-18 Apr-18 Jun-18 Aug-18 Oct-18 Feb-16 Apr-16 Jun-16 Aug-16 Oct-16 Dec-16 Feb-17 Apr-17 Jun-17 Aug-17 Oct-17 Dec-17 Feb-18 Apr-18 Jun-18 Aug-18 Oct-18 Millions Requests for TV programmes by device type TV platforms remain the largest platform for BBC iplayer, making up 56% of overall share in October. Number of requests (millions) % of requests DATA SOURCE CHANGE 100% 4% DATA SOURCE CHANGE 1% 1% 1% 1% 1% Unknown TV Platform Tablet Mobile Computer 80% 60% 20% 0% 32% 22% 16% 26% 44% 24% 11% 48% 49% 23% 24% 54% 56% 20% 11% 11% 10% 11% 20% 17% 15% 14% 14% Please refer to slide 8 for guide notes. Slide 6

7 Jan-16 Feb Apr Jun Aug Oct Dec-16 Jan-17 Feb Apr Jun Aug Oct Dec-17 Jan-18 Feb Apr Jun Aug Oct-18 72% 92% 93% 93% 93% 93% 89% 81% 85% 85% 83% 85% 83% 84% 83% 84% 82% 79% 82% 83% 82% 82% 81% 82% 82% 79% 81% 81% 80% 73% 78% 85% 84% 84% 28% 8% 7% 7% 7% 7% 11% 19% 15% 15% 17% 15% 17% 16% 17% 16% 21% 17% 19% 21% 19% 19% 20% 27% 22% 15% 16% 16% Live versus on-demand requests for TV programmes Live requests for programmes and events on BBC remained consistent in October at 16%. % requests for TV programmes 100% On-demand Live DATA SOURCE CHANGE 90% 80% 70% 60% 50% 30% 20% 10% 0% Notes: Source switched from istats AV to Streamsense in Adobe Digital Analytix (istats) in y 2016 Please refer to slide 8 for guide notes. Slide 7

8 Notes for figures in this report Data issues to note Figures for Sky are undercounted in June 2017 by approximately 0.5m requests. Figures for Virgin Cable and Sky are estimates for tember Games console requests were undercounted in January 2016, and Android devices were undercounted from 16th to 31 st ch TV requests were inflated in August and tember 2015 by around 18-25%, please treat these figures with caution when looking at trends. Some TV request data was not captured in ch 2015 (estimated 17m requests). Some TV request data is also missing for about 3.5m requests in August and 11.5m requests in tember from computer devices, and about 6m requests are missing in December, across all device types. We are not including these estimates in the graphs in this report. The remainder of this report excludes data from Virgin Media cable and Sky. The data arrives later than that from other platforms and is not currently consolidated within BBC Digital Analytics systems. These notes below apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on the final page of the pack. Prior to y 2016, requests data was measured via a BBC in-house system (BBC istats AV). Since y 2016 the source has changed to StreamSense by Adobe Digital Analytix. Data is broadly comparable, and most step-changes are due to device categorisation correction, and a small amount of data missing from BBC istats AV (such as live TV viewing on TV platforms, and webcasts). In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. Note on the top 20 lists for TV episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iplayer. They are indicative only, since they do not represent total request numbers per series, and are only measured in the calendar month. Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. All data is for the UK only. Requests are counted for BBC iplayer on any BBC website or application whether on a programme, channel or station page, or on the BBC iplayer websites or bespoke mobile or TV apps. This report does not include requests for web-only content (such as online news or sport coverage). Webcasts are only included if they have been made available through BBC iplayer. Figures in this report include requests for programmes which are only on iplayer, as well as for programmes previously shown on linear TV. On average this has boosted the totals by 2% since Slide 8

9 BBC iplayer - top 20 TV episodes, October 2018 (excluding Virgin Media cable and Sky) Episode 1 of Killing Eve was the most requested programme in October, with around 3.5m requests. All episodes of this compelling BBC Three programme appeared in the Top 20. The first episodes of new series of Doctor Who and The Apprentice and The Cry also did well. BBC iplayer Top 20 TV episodes All Total requests per ep. Killing Eve Series 1 Episode 1 3,555,000 Doctor Who Series 11 Episode 1 2,962,000 The Cry Series 1 Episode 1 2,924,000 Killing Eve Series 1 Episode 7 2,430,000 Killing Eve Series 1 Episode 6 2,332,000 Killing Eve Series 1 Episode 8 2,286,000 The Apprentice Series 14 Episode 1 2,263,000 Killing Eve Series 1 Episode 5 2,237,000 Killing Eve Series 1 Episode 4 2,194,000 The Cry Series 1 Episode 2 2,087,000 The Apprentice Series 14 Episode 2 1,935,000 The Cry Series 1 Episode 3 1,900,000 Killing Eve Series 1 Episode 3 1,895,000 The Apprentice Series 14 Episode 3 1,826,000 Informer Series 1 Episode 1 1,793,000 Killing Eve Series 1 Episode 2 1,746,000 The Apprentice Series 14 Episode 4 1,580,000 The Cry Series 1 Episode 4 1,485,000 Doctor Who Series 11 Episode 2 1,443,000 Strictly Come Dancing Series 16 Episode 5 1,395,000 BBC iplayer Top 20 TV episodes most requested episode per series Total requests per ep. Killing Eve Series 1 Episode 1 3,555,000 Doctor Who Series 11 Episode 1 2,962,000 The Cry Series 1 Episode 1 2,924,000 The Apprentice Series 14 Episode 1 2,263,000 Informer Series 1 Episode 1 1,793,000 Strictly Come Dancing Series 16 Episode 5 1,395,000 Bodyguard Series 1 Episode 6 1,360,000 EastEnders - 09/10/2018 1,071,000 This Country - 13/10/ ,000 Match of the Day 2018/19-20/10/ ,000 Wanderlust Series 1 - Episode 5 713,000 Stacey Dooley Investigates - 08/10/ ,000 Have I Got News for You Series 56 Episode 2 663,000 The Little Drummer Girl Series 1 Episode 1 626,000 The Graham Norton Show Series 24 Episode 2 614,000 Casualty Series 33 Episode 8 603,000 Press Series 1 Episode 5 577,000 Peter Kay's Comedy Shuffle Series 3 Episode 1 554,000 Drowning in Plastic - 01/10/ ,000 Would I Lie to You? Series 12 Episode 2 503,000 Please refer to slide 8 for guide notes Slide 9

10 BBC iplayer - top 20 TV episodes, tember 2018 (excluding Virgin Media cable and Sky) Episode 1 of Bodyguard was the most requested programme in tember, getting close to 7m requests. Each of the 6 episodes in the series had more than 3m requests each. The first episode of Killing Eve also performed outstandingly, with 4.6m requests in tember. BBC iplayer Top 20 TV episodes All Total requests per ep. Bodyguard Series 1 Episode 1 6,909,000 Bodyguard Series 1 Episode 3 5,630,000 Bodyguard Series 1 Episode 4 4,990,000 Killing Eve Series 1 Nice Face 4,617,000 Bodyguard Series 1 Episode 2 4,495,000 Bodyguard Series 1 Episode 5 4,260,000 Bodyguard Series 1 Episode 6 3,035,000 Killing Eve Series 1 I'll Deal With Him Later 2,549,000 Killing Eve Series 1 Don't I Know You? 2,317,000 Killing Eve Series 1 Sorry Baby 1,993,000 Wanderlust Series 1 Episode 1 1,760,000 Killing Eve Series 1 I Have a Thing About Bathrooms 1,730,000 Killing Eve Series 1 Take Me to the Hole! 1,619,000 Killing Eve Series 1 I Don t Want to Be Free 1,520,000 Killing Eve Series 1 God, I m Tired 1,383,000 Strictly Come Dancing Series 16 Week 1 1,320,000 Strictly Come Dancing Series 16 Launch 1,132,000 EastEnders 06/09/2018 1,103,000 EastEnders 11/09/2018 1,048,000 Trust Series 1 The House of Getty 1,035,000 BBC iplayer Top 20 TV episodes most requested episode per series Total requests per ep. Bodyguard Series 1 Episode 1 6,909,000 Killing Eve Series 1 Nice Face 4,617,000 Wanderlust Series 1 Episode 1 1,760,000 Strictly Come Dancing Series 16 Week 1 1,320,000 EastEnders 06/09/2018 1,103,000 Trust Series 1 The House of Getty 1,035,000 Reported Missing Series 2 Episode 1 1,023,000 Press Series 1 Death Knock 1,014,000 Match of the Day 2018/19 22/09/ ,000 Celebrity MasterChef Series 13 Episode 6 776,000 Black Earth Rising Series 1 In Other News 695,000 Reported Missing Series 2 Episode 2 677,000 Stacey Dooley Investigates Shot by My Neighbour 657,000 Casualty Series 33 Episode 4 638,000 Dragons' Den Series 16 Episode 4 609,000 Princess garet: The Rebel Royal S1 Pleasure vs Duty 522,000 Mother's Day 505,000 Bing Show 462,000 The Next Step Series 6 Sweet and Salty 459,000 Gone Girl 428,000 Please refer to slide 8 for guide notes Slide 10

11 BBC iplayer - top 20 TV episodes, August 2018 (excluding Virgin Media cable and Sky) BBC One s thrilling drama Bodyguard was by far the most requested programme in August, with the first episode getting over 2m requests, despite only being available on BBC iplayer from the 26 th August. BBC iplayer Top 20 TV episodes All Total requests per ep. Bodyguard Series 1 Episode 1 2,026,000 Bodyguard Series 1 Episode 2 1,436,000 Age Before Beauty Series 1 Episode 1 1,344,000 EastEnders 03/08/2018 1,026,000 EastEnders 02/08/2018 1,019,000 EastEnders 10/08/2018 1,009,000 Match of the Day 2018/19 11/08/ ,000 EastEnders 07/08/ ,000 EastEnders 06/08/ ,000 EastEnders 17/08/ ,000 EastEnders 14/08/ ,000 EastEnders 09/08/ ,000 EastEnders 24/08/ ,000 EastEnders 16/08/ ,000 EastEnders 13/08/ ,000 EastEnders 21/08/ ,000 EastEnders 23/08/ ,000 EastEnders 20/08/ ,000 EastEnders 27/08/ ,000 Age Before Beauty Series 1 Episode 2 828,000 BBC iplayer Top 20 TV episodes most requested episode per series Total requests per ep. Bodyguard Series 1 Episode 1 2,026,000 Age Before Beauty Series 1 Episode 1 1,344,000 EastEnders 03/08/2018 1,026,000 Match of the Day 2018/19 11/08/ ,000 Cuckoo Series 4 Lawyer of the Year 783,000 Celebrity MasterChef Series 13 Episode 1 745,000 Keeping Faith Series 1 Episode 4 735,000 Dragons' Den Series 16 Episode 1 676,000 Casualty Series 33 Episode 1 670,000 Cardinal Blackfly Season Red 612,000 The Real igold Hotel Series 3 Episode 1 572,000 Who Do You Think You Are? Series 15 Robert Rinder 571,000 Picnic at Hanging Rock Series 1 Episode 1 540,000 The Next Step Series 6 Amy's Prom Has Got It Goin' On 496,000 Bing Show 484,000 Hidden Series 1 Episode 1 479,000 Eat Well for Less? Series 5 Episode 4 461,000 Hey Duggee Series 2 The Glasses Badge 452,000 Match of the Day /19 12/08/ ,000 Travels in Trumpland with Ed Balls Series 1 Proud 443,000 Please refer to slide 8 for guide notes Slide 11

12 Note: each line has a very different scale (see peaks) 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 BBC iplayer use for TV online by time of day, October 2018 The scale for each line on this graph is different traditional TV viewing is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak. Internet peak 28.4 million iplayer TV peak 929,000 TV peak 22.5 million Please refer to slide 14 for guide notes Slide 12

13 43% 39% 37% 46% 45% 45% 39% 36% 57% 52% 52% 51% 52% 50% 48% 47% 48% 39% 39% 39% 35% 37% 38% 37% 33% 44% 48% 49% 49% 48% 50% 52% 53% 52% 19% 21% 22% 23% 19% 25% 31% TV & iplayer Product: demographics of BBC iplayer users In Q there were slightly more women using BBC iplayer than men, and it remains predominantly under-55 years in terms of age. 100% 100% 80% 60% 20% 0% Women Men METHOD CHANGE IN % 60% 20% 0% % Gender (latest 4 quarters) 100% Age (latest 4 quarters) 80% 53% 51% 51% 80% 31% 34% 38% 60% 20% 47% 49% 49% Women Men 60% 20% 33% 35% 33% 36% 31% 29% % Users of BBC iplayer Home broadband users All TV viewers 0% Users of BBC iplayer Home broadband users All TV viewers Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Data up to Q for Home Broadband and All TV, Q for iplayer users. Slide 13

14 Glossary Requests the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than clicks which can be repeated if the user does not see an immediate reaction on the website. Requests are made up of two components: Stream click to play instantly Download save to your device to play later. We report download playback, rather than downloads, where possible. Catch-up / on-demand programmes requested after they have gone out on traditional TV and are available on BBC iplayer. Live / simulcast streaming of live TV channels on the service, at exactly the same time as broadcast on traditional TV. Since 2016, this data also includes webcasts of live events that are available through BBC iplayer but not available on linear TV. Extra footnotes for slide 12 showing data for time of day TV data BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV BBC iplayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen user numbers, aged 2+ based on internet population estimate of 38 million individuals Slide 14