Monthly Performance Pack May Mimmi Andersson, BBC iplayer BBC Communications

Transcription

1 Monthly Performance Pack 2015 Mimmi Andersson, BBC iplayer BBC Communications

2 Monthly summary 2015 There were 276 million requests to BBC iplayer in. This was an increase of +2% month-on-month and bucked the trend we typically see in iplayer at this time of year, where Spring and Summer brings a month-on-month slow down in requests. TV requests were up +10% year on year to 222 million, with an additional 20m requests compared to Radio requests are still affected by changes made to radio streaming services (more details are on slide 4.) Peter Kay s Car Share continued to perform very well in, with the first 4 episodes appearing in the top 5 titles. New documentary Shark also proved popular this month along with coverage of The Election Other popular TV content included The C Word, The Eurovision Song Contest and the first episodes of new drama series The Game and Jonathan Strange & Mr Norrell. Test Match Special coverage of the England V New Zealand match was the most requested radio programme this month. The News Quiz also continued to prove popular in, as well as the final episode of Fearne Cotton on Radio 1, and coverage of the General Election was also in the top 20 list. Consistent with previous months: The profile of BBC iplayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener s profile (although more in line with home broadband users). BBC iplayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iplayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Slide 2

3 Index Page Content 4-9 Monthly / weekly BBC iplayer requests by media type and device type 10 Notes about the data in this report 11 Top TV programmes 12 Top radio programmes 13 TV and radio requests - live vs catch-up 14 Use of BBC iplayer for TV by time of day 15 Use of BBC iplayer for radio by time of day 16 Profile of BBC iplayer users 17 Glossary Slide 3

4 Jan 09 t Jan 10 Jan 11 Jan 12 Jan-13 Jan-14 Millions of requests per month SOME DATA MISSING* * 278* 271* 276* Total monthly BBC iplayer requests across all platforms, since 2009 There were 276 million requests to BBC iplayer in. This is an increase of +2% on our request figures for il, and bucked the trend we typically see in iplayer at this time of year, where Spring and Summer brings a month-on-month slow down in requests. Both radio and TV requests grew month-on-month. Radio requests are affected by changes made to radio streaming services (find out more on the BBC Internet blog). Requests for TV programmes Requests for radio programmes * Please refer to slide 10 for guide notes Slide 4

5 BBC iplayer monthly requests (millions) TV only: Monthly requests to BBC iplayer year-on-year We recently created this graph for a blog about these stats, and we hope it will be a useful addition to this deck, showing the seasonal pattern of BBC iplayer. Because a lot of iplayer viewing is simple catch-up, there is a strong link with linear TV so highest in autumn and winter; however major events and schedule variations cause significant monthly differences. In 2015, TV requests were up +10% year-on-year to 222m, with an additional 20m requests compared to SOME * DATA MISSING 2015: 222m SOME * DATA MISSING LONDON OLYMPICS Jan t * Please refer to slide 10 for guide notes Slide 5

6 Jan 09 t Jan 10 Jan 11 Jan 12 Jan-13 Jan-14 Millions of requests per day (average monthly) SOME DATA MISSING Average daily BBC iplayer online requests There was an average of 8.9m daily requests to iplayer in. Radio requests are still affected by changes made to radio streaming services (find out more on the BBC Internet blog). Measurement correction Daily TV requests Daily radio requests * * Please refer to slide 10 for guide notes Slide 6

7 Jan 12 Jan 19 Jan 26 Jan Weekly Requests (millions) Weekly BBC iplayer online requests latest 6 months There was a weekly average of 62m requests to BBC iplayer in 2015, with the best week being the week commencing 4 th, which saw our best weekly average number of requests since the start of ch. Weekly radio requests Weekly TV requests SOME DATA MISSING* * Please refer to slide 10 for guide notes Slide 7

8 TV and radio: Requests for programmes by device type Total requests were at 276m this month, up +2% on il The most obvious growth in requests this month came from TV devices, which was partly due to the correction of some measurement issues (TV devices previously counted as unknown ). Generally the picture was stable across all 4 screens. Number of requests (millions) % of requests SOME DATA 4 28 MISSING* * Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets Mobile devices ---- SOME DATA MISSING * % 3% 8% 10% 9% 10% 9% 9% 9% 8% 1% 5% 2% 5% 7% 6% 2% 2% 3% 3% 2% 2% 2% 1% 13% 12% 11% 13% 14% 13% 14% 11% 12% 10% 9% 4% 4% 2% 2% 9% 12% 3% 3% 3% 3% 3% 3% 3% 3% 4% 3% 3% 33% 33% 33% 30% 28% 30% 30% 29% 29% 30% 34% 31% 29% 24% 22% 22% 23% 24% 23% 22% 24% 24% 26% 24% 23% 23% 18% 19% 19% 19% 19% 19% 20% 23% 23% 25% 25% 24% 24% 19% 46% TOTAL Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, or more recently due to changes to TV devices. * Please refer to slide 10 for guide notes Slide 8

9 TV only: Requests for programmes across BBC iplayer by device type TV requests were at 222m this month, up +2% on il 2015 and up 10% on last year. The most obvious growth in requests came from TV devices, which was partly due to the correction of some measurement issues (TV devices previously counted as unknown ). Generally the picture was stable across all 4 screens Number of requests (millions) SOME DATA MISSING* * Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets % of requests SOME DATA MISSING* 3% 3% 3% 4% 4% 3% 2% 2% 1% 1% 3% 4% 5% 17% 16% 15% 18% 20% 17% 18% 15% 15% 12% 11% 4% 4% 4% 4% 3% 3% 2% 12% 15% 5% 5% 4% 3% 5% 3% 29% 28% 28% 25% 25% 27% 31% 22% 17% 23% 25% 28% 26% 29% 27% 28% 29% 30% 28% 26% 28% 29% 29% 27% 25% 25% 23% 44% Mobile devices 17% 19% 19% 19% 21% 20% 20% 22% 22% 23% 21% 19% 19% TOTAL Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. * Please refer to slide 10 for guide notes Slide 9

10 Radio only: Requests for programmes across BBC iplayer by device type There were 54m radio requests recorded in, though some data is not being counted following recent changes to radio streaming - find out more here: c49882f Number of requests (millions) SOME DATA MISSING* Unknown Internet TV / connected devices TV platform operators Games consoles % of requests 25% 25% 26% 25% 23% 23% 23% 23% 22% 7% 44% SOME DATA MISSING* 1% 0% 1% 45% 44% 43% Computers Tablets Mobile devices TOTAL 45% 46% 41% 42% 46% 48% 49% 54% 51% 10% 9% 9% 8% 9% 8% 9% 7% 7% 21% 20% 18% 17% 15% 18% 22% 25% 27% 12% 14% 14% 14% 36% 40% 42% 43% Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, which we were unable to classify accurately by device. * Please refer to slide 10 for guide notes Slide 10

11 % 88% 87% DATA UNAVAILABLE DATA UNAVAILABLE 92% 93% 92% 92% 91% 91% 92% 91% % 12% 13% 8% 7% 8% 8% 9% 9% 8% 9% TV and radio requests: live vs catch-up online requests 9% of TV requests were for live viewing in. For radio, live requests were stable at 73% of the total. % requests for TV programmes % requests for radio programmes On-demand Simulcast On-demand Simulcast Please refer to slide 10 for guide notes Slide 11

12 Notes for figures in this report Some changes were made to radio streaming services in ruary, which has resulted in gaps in our reporting for some streams. Find out more about the changes on the BBC Internet blog. Some TV request data was not captured in ch We estimate around 17m requests are missing from TV platforms in ch. Some TV request data is also missing for about 3.5m requests in ust and 11.5m requests in tember from computer devices, and about 6m requests are missing in ember, across all device types. We are not including these estimates in the graphs in this report. The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC istats AV systems. These notes apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on page 17. This data is collected via a BBC internal data warehouse (BBC istats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iplayer. They are indicative only, since they do not represent total request numbers per series. In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology. Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK This data includes requests via BBC iplayer on any BBC website whether on a programme, channel or station page, via the pop-out console, or on the BBC iplayer website itself. This report does not include requests for web-only content (such as online news or sport coverage) only requests for full-length programmes which have been transmitted on a TV channel or radio station. BBC iplayer stats measurement was under-representing radio data up to mid-january 2013, when a problem was corrected, and radio requests from week to week were undercounted. Please quote the source of these figures as BBC istats. Slide 12

13 BBC iplayer - top 20 TV episodes, 2015 (excluding Virgin Media cable and Sky) Peter Kay s Car Share continued to perform very well in, with the first 4 episodes appearing in the top 5 titles. New documentary Shark also proved popular this month along with coverage of The Election Other popular content included The C Word, The Eurovision Song Contest and the first episodes of new series The Game and Jonathan Strange & Mr Norrell. BBC iplayer Top 20 TV episodes All Total requests per ep. BBC iplayer Top 20 TV episodes most requested episode per series Peter Kay's Car Share Episode 2 1,452,000 Peter Kay's Car Share Episode 3 1,423,000 Peter Kay's Car Share Episode 1 1,391,000 Shark Episode 1 1,318,000 Peter Kay's Car Share Episode 4 1,260,000 Election 2015 Part 1 Episode 1 1,249,000 The C Word 03/05/15 1,177,000 EastEnders 12/05/15 1,098,000 EastEnders 08/05/15 1,084,000 EastEnders 25/05/15 1,063,000 EastEnders 22/05/15 1,059,000 EastEnders 21/05/15 1,057,000 EastEnders 26/05/15 1,045,000 EastEnders 15/05/15 1,030,000 EastEnders 01/05/15 1,017,000 EastEnders 05/05/15 1,008,000 EastEnders 19/05/15 996,000 EastEnders 04/05/15 991,000 EastEnders 07/05/ ,000 Peter Kay's Car Share Episode 5 991,000 Total requests per ep. Peter Kay's Car Share Episode 2 1,452,000 Shark Episode 1 1,318,000 Election 2015 Part 1 Episode 1 1,249,000 The C Word 03/05/15 1,177,000 EastEnders 12/05/15 1,098,000 The Game Episode 1 960,000 The Next Step Series 2 Episode ,000 Have I Got News for You Series 49 Episode 5 763,000 Alan Partridge: Alpha Papa 06/05/14 705,000 Eurovision Song Contest 2015 Grand Final 692,000 Jonathan Strange & Mr Norrell Episode 1 689,000 The Graham Norton Show Series 17 Episode 7 607,000 Charlie Brooker's Election Wipe 06/05/15 583,000 Casualty Series 29 Episode ,000 Episodes Series 4 Episode 1 505,000 Hetty Feather Episode 1 504,000 Atlantis Series 2 Episode ,000 Festivals, Sex and Suspicious Parents Series 2 Episode 1 489,000 The FA Cup 2014/15 Final: Arsenal v Aston Villa 463,000 Inspector George Gently Series 7 Episode 2 441,000 Please refer to slide 10 for guide notes Slide 13

14 BBC iplayer - top 20 radio episodes, 2015 Test Match Special coverage of the England V New Zealand match was the most requested radio programme this month. The News Quiz also continued to prove popular in, as well as the final episode of Fearne Cotton on Radio 1, and coverage of the General Election was also in the top 20 list. BBC iplayer Top 20 Radio episodes All Total requests per ep. BBC iplayer Top 20 Radio episodes most requested episode per series Test Match Special England v New Zealand 25/05/ ,000 The News Quiz Series 87 Episode 1 152,000 Fearne Cotton 22/05/ ,000 Desert Island Discs 10/05/ ,000 Dead Ringers Series 14 Episode 5 123,000 The News Quiz Series 87 Episode 2 122,000 5LS 5 live Boxing weather v Pacquiao 03/05/ ,000 Test Match Special England v New Zealand 21/05/ ,000 The Chris Evans Breakfast Show 21/05/ ,000 Election /05/15 106,000 Dead Ringers Series 14 Episode 4 103,000 Test Match Special England v New Zealand 22/05/ ,000 The Radio 1 Breakfast Show 01/05/15 99,000 The Vote Now Show Series 2 Episode 4 98,000 Test Match Special England v New Zealand 30/05/ ,000 The News Quiz Series 87 Episode 3 96,000 Test Match Special England v New Zealand 29/05/ ,000 Test Match Special England v New Zealand 31/05/ ,000 Election 2015 Breakfast 08/05/ ,000 The Radio 1 Breakfast Show 22/05/ ,000 Total requests per ep. Test Match Special England v New Zealand 25/05/ ,000 The News Quiz Series 87 Episode 1 152,000 Fearne Cotton 22/05/ ,000 Desert Island Discs 10/05/ ,000 Dead Ringers Series 14 Episode 5 123,000 5LS 5 live Boxing weather v Pacquiao 03/05/ ,000 The Chris Evans Breakfast Show 21/05/ ,000 Election /05/15 106,000 The Radio 1 Breakfast Show 01/05/15 99,000 The Vote Now Show Series 2 Episode 4 98,000 Scott Mills The Radio 1 Breakfast Show! 08/05/ ,000 Today 08/05/15 78,000 The Archers 11/05/15 76,000 Ken Bruce 14/05/ ,000 The Inspector Alleyn Mysteries 06/11/ ,000 Ian Rankin - The Serpent's Back 09/06/13 70,000 Just a Minute Series 72 Episode 1 68,000 Jeremy Vine 12/05/15 67,000 Steve Wright in the Afternoon 14/05/ ,000 k Steel's in Town Series 6 Episode 1 65,000 Please refer to slide 10 for guide notes Slide 14

15 Note: each line has a very different scale (see peaks) 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 BBC iplayer use for TV online by time of day, 2015 The scale for each line on this graph is different traditional TV viewing is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak TV viewers BBC iplayer TV requests Internet users (any website) Internet peak 28.4 million TV peak 24.3 million BBC iplayer peak 561,000 Sources TV from BARB 2015, internet from Nielsen ch 2012, BBC iplayer from BBC istats see footnotes on final page for more detail Please refer to slide 10 for guide notes Slide 15

16 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 Note: each line has a very different scale (see peaks) BBC iplayer use for radio online by time of day, 2015 The scale for each line on this graph is different traditional radio listening is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Radio peak 13.5 million BBC iplayer peak 124,000 Internet peak 28.4 million Radio listeners BBC iplayer requests for radio Internet users (any website) Sources radio from RAJAR Q1 2015, internet from Nielsen ch 2012, BBC iplayer from BBC istats see footnotes on final page for more detail Please refer to slide 10 for guide notes Slide 16

17 57% 52% 52% 51% 52% 45% 43% 40% 39% 37% 46% 46% 39% 40% 39% 39% 35% 35% 44% 48% 49% 49% 48% 55% 19% 21% 22% 23% 19% 20% TV & iplayer Product: demographics of BBC iplayer users BBC iplayer usage is equally balanced between men and women, and the age profile has remained consistent across the end of 2014 and into % 100% 80% 60% 40% Women Men 80% 60% 40% % 20% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% Gender (latest 4 quarters) 50% 51% 51% 49% 50% 49% 49% 51% METHOD CHANGE IN % 60% Women 50% Men 100% 90% 80% 70% 40% 30% 20% 10% Age (latest 4 quarters) 20% 35% 45% 30% 35% 35% 36% 34% 34% 34% 31% 31% METHOD CHANGE IN % Users of BBC iplayer Home broadband users All TV viewers All Radio Listeners Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Data up to Q1 2015, RAJAR Q1 15 0% Slide 17 Users of BBC iplayer Home broadband users All TV viewers All Radio Listeners

18 Glossary Stream click to play instantly Download save to your device to play later. We cannot report on playback of downloads due to technical and data privacy restrictions Users a count of browsers accessing the online BBC iplayer service. So, please note: if someone has a different device at work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is the industry-standard way of counting users or visitors to websites Requests the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than clicks which can be repeated if the user does not see an immediate reaction on the website Catch-up / on-demand programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iplayer Live / simulcast streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations Extra footnotes for slides showing data for time of day TV data BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations BBC iplayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen user numbers, aged 2+ based on internet population estimate of 38 million individuals Slide 18