Monthly Performance Pack August Mimmi Andersson, BBC iplayer BBC Communications

Transcription

1 Monthly Performance Pack ust 2015 Mimmi Andersson, BBC iplayer BBC Communications

2 Monthly summary ust million TV and radio requests for programmes on BBC iplayer in ust up +8% on y 2015 (and up +13% on ust 2014) - making an early exit from the traditional summer lull, helped by the return of The Great British Bake Off. (Radio requests are still being undercounted due to changes made to radio streaming services - more details are on slide 4.) 226m TV requests this month, up +11% on y and up +24% on ust last year. (TV stats now include content which is only available on BBC iplayer, as well as programmes broadcast on BBC TV channels.) Episodes 1-4 of The Great British Bake Off were the most-watched episodes in ust, delivering over 1.5m each and a total of 7.3m across all four episodes. Behind the ever-popular EastEnders, new dramas The Scandalous Lady W, Partners in Crime and Ripper Street were all popular. For radio, The Ashes continued to deliver the most-requested episodes in ust, with Radio 4 comedy and drama making up the rest of the top 20. Consistent with previous months: The profile of BBC iplayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener s profile (although more in line with home broadband users). BBC iplayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iplayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Slide 2

3 Index Page Content 4-6 Monthly BBC iplayer requests by media type 7 Weekly BBC iplayer unique browsers by media type 8-10 Weekly requests by media and device type 11 TV and radio requests - live vs catch-up 12 Notes about the data in this report Top TV programmes Top radio programmes 17 Use of BBC iplayer for TV by time of day 18 Use of BBC iplayer for radio by time of day 19 Profile of BBC iplayer users 20 Glossary Slide 3

4 million TV and radio requests for programmes on BBC iplayer in ust up +8% on y 2015 (up +13% on ust 2014) and making an early exit from the traditional summer lull, helped by the return of The Great British Bake Off. Radio requests are still being undercounted due to changes made to radio streaming services (find out more on the BBC Internet blog) Jan 09 t Jan 10 Jan 11 Jan 12 Jan-13 Jan-14 Millions of requests per month SOME DATA MISSING * Total monthly BBC iplayer requests across all platforms, since 2009 * This month we have added requests for programmes which are only on BBC iplayer to the totals for programmes previously broadcast on BBC TV channels. On average this has boosted the totals by 2%. This data has been back-dated to January Requests for TV programmes Requests for radio programmes Measurement correction Off-schedule episode data included from January 2014 * * * * * * * RADIO DATA MISSNG * Slide 4

5 Jan 09 t Jan 10 Jan 11 Jan 12 Jan-13 Jan-14 Millions of requests per day (average monthly) SOME DATA MISSING * Average daily BBC iplayer online requests There was an average of 9.0m daily requests on BBC iplayer in ust, up on y s figures and with TV daily requests increasing from 6.6 to 7.3 month on month. Radio requests are still affected by changes made to radio streaming services (find out more on the BBC Internet blog). Off-schedule episode data included from January 2014 Daily TV requests Daily radio requests Measurement correction * * * * * * RADIO DATA MISSNG * Figures now include requests for programmes only on iplayer. Slide 5

6 BBC iplayer monthly requests (millions) TV only: Monthly requests to BBC iplayer year-on-year This shows the seasonal pattern of BBC iplayer. Because a lot of BBC iplayer viewing is simple catch-up, there is a strong link with programming broadcast on BBC TV channels so highest in autumn and winter; however major events and schedule variations cause significant monthly differences. The line for 2015 shows a strong ust for BBC iplayer TV viewing, helped by the return of The Great British Bake Off. 300 Off-schedule episode data included from January ust 2015: 226m DATA MISSING DATA MISSING LONDON OLYMPICS Jan t * Figures now include requests for programmes only on iplayer. Slide 6

7 Millions Weekly unique browsers to BBC iplayer As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iplayer. Unique browsers is an industry-standard measure of unique devices/web browsers (not individuals) accessing a service. If a person uses a different device at work and at home, or uses two different browsers on one computer, they would count as two unique browsers. Conversely, if multiple users watch or listen on the same device/browser, only one unique browser would be counted. In ust 2015, there were an average of 15.5m unique browsers per week to BBC iplayer (both TV and Radio) on the website All BBC iplayer Browsers BBC iplayer (TV) BBC iplayer Radio 2 0 Jan Source ComScore (Digital Analytix) Slide 7

8 TV and radio: Requests for programmes by device type There were 278 million TV and radio requests for programmes on BBC iplayer in ust, up +8% on y 2015 (up +13% on ust 2014). Connected TV devices saw the greatest increases compared with y. SOME DATA MISSING* Number of requests (millions) SOME RADIO DATA MISSING* Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets Mobile devices % of requests ---- SOME DATA MISSING * % 10% 9% 9% 9% 9% 7% 5% 7% 6% 6% 5% 7% 3% 3% 2% 2% 2% 2% 2% 2% 13% 14% 13% 14% 11% 11% 10% 9% 4% 4% 5% 5% 7% 2% 3% 9% 12% 12% 11% 3% 3% 3% 3% 3% 3% 10% 3% 4% 3% 3% 3% 30% 27% 30% 30% 29% 28% 29% 34% 31% 29% 29% 28% 27% 24% 24% 23% 22% 24% 24% 25% 24% 23% 23% 22% 24% 22% 19% 19% 19% 20% 23% 23% 25% 25% 24% 24% 24% 25% 24% 20% 46% TOTAL Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, or more recently due to changes to TV devices. * Figures now include requests for programmes only on iplayer. Slide 8

9 TV only: Requests for programmes across BBC iplayer by device type TV requests were at 226m this month, up +11% on y and up +24% on ust last year. Connected TV devices saw the greatest increases compared with y. Number of requests (millions) % of requests SOME DATA MISSING* Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets 4% 4% 4% 4% 5% 5% 6% 6% 4% 4% 3% 2% 2% 2% 9% 7% 7% 6% 8% 2% 3% 17% 19% 17% 18% 14% 15% 12% 11% 4% 5% 6% 6% 8% 4% 4% 4% 2% 11% 15% 15% 14% 12% 5% 5% 4% 3% 5% 3% 3% 3% 4% 23% 17% 23% 25% 25% 25% 26% 31% 28% 26% 25% 25% 25% 29% 30% 28% 26% 28% 28% 28% 27% 25% 25% 25% 26% 23% 24% 43% Mobile devices 19% 21% 20% 20% 22% 22% 22% 21% 19% 19% 20% 20% 19% TOTAL Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. * Figures now include requests for programmes only on iplayer. Slide 9

10 Radio only: Requests for programmes across BBC iplayer by device type There were 53m radio requests recorded in ust, though some data is not being counted following recent changes to radio streaming - find out more here: Number of requests (millions) RADIO DATA MISSING* Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets Mobile devices TOTAL % of requests RADIO DATA MISSING* 1% 0% 1% 1% 1% 0% 7% 25% 23% 23% 23% 23% 22% 45% 44% 43% 41% 38% 45% 44% 46% 41% 42% 49% 54% 51% 14% 14% 14% 16% 17% 13% 12% 10% 9% 9% 9% 7% 36% 40% 42% 43% 41% 43% 45% 7% 17% 15% 18% 22% 25% 27% Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, which we were unable to classify accurately by device. * Figures now include requests for programmes only on iplayer. Slide 10

11 DATA UNAVAILABLE DATA UNAVAILABLE 92% 93% 92% 92% 92% 91% 92% 91% 92% 91% 93% % 7% 8% 8% 8% 9% 8% 9% 8% 9% 7% TV and radio requests: live vs catch-up online requests 7% of TV requests were for live TV viewing in ust. (Some live-listening radio data is missing currently, so radio trends should be treated with caution.) % requests for TV programmes % requests for radio programmes * SOME DATA MISSING FROM FEB On-demand Simulcast On-demand Simulcast Slide 11

12 Notes for figures in this report This month we have added requests for programmes which are only on iplayer to the totals for programmes previously shown on linear TV. On average this has boosted the totals by 2%. This data has been back-dated to January Some changes were made to radio streaming services in ruary, which has resulted in gaps in our reporting for some streams. Find out more on the BBC Internet blog. Some TV request data was not captured in ch We estimate around 17m requests are missing from TV platforms in ch. Some TV request data is also missing for about 3.5m requests in ust and 11.5m requests in tember from computer devices, and about 6m requests are missing in ember, across all device types. We are not including these estimates in the graphs in this report. The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC istats AV systems. These notes apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on page 20. Requests data is collected via a BBC internal data warehouse (BBC istats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. Unique browser data is reported by the Comscore Digital Analytix tool. In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iplayer. They are indicative only, since they do not represent total request numbers per series. Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK This data includes requests via BBC iplayer on any BBC website whether on a programme, channel or station page, via the pop-out console, or on the BBC iplayer website itself. This report does not include requests for web-only content (such as online news or sport coverage) only requests for full-length programmes which have been transmitted on a TV channel or radio station. Please quote the source of request figures as BBC istats. Slide 12

13 BBC iplayer - top 20 TV episodes, ust 2015 (excluding Virgin Media cable and Sky) Episodes 1-4 of The Great British Bake Off were the most-watched episodes in ust, delivering over 1.5m each and a total of 7.3m across all four episodes. Behind the ever-popular EastEnders, new dramas The Scandalous Lady W, Partners in Crime and Ripper Street were all popular. BBC iplayer Top 20 TV episodes All Total requests per ep. BBC iplayer Top 20 TV episodes most requested episode per series The Great British Bake Off Series 6 Episode 1 2,063,000 The Great British Bake Off Series 6 Episode 2 1,977,000 The Great British Bake Off Series 6 Episode 3 1,760,000 The Great British Bake Off Series 6 Episode 4 1,539,000 EastEnders 25/08/15 1,079,000 EastEnders 04/08/15 1,054,000 EastEnders 28/08/2015 1,043,000 EastEnders 20/08/2015 1,019,000 EastEnders 21/08/2015 1,015,000 EastEnders 14/08/2015 1,001,000 EastEnders 07/08/15 992,000 EastEnders 11/08/15 991,000 EastEnders 18/08/ ,000 EastEnders 27/08/15 972,000 EastEnders 03/08/15 956,000 EastEnders 24/08/15 953,000 EastEnders 06/08/15 923,000 EastEnders 13/08/ ,000 EastEnders 17/08/ ,000 The Scandalous Lady W 17/08/15 897,000 Total requests per ep. The Great British Bake Off Series 6 Episode 1 2,063,000 EastEnders 25/08/15 1,079,000 The Scandalous Lady W 17/08/15 897,000 Partners in Crime Part Two Episode 2 753,000 The Next Step Series 3 Episode 1 639,000 Casualty Series 29 Part Two Episode ,000 Ripper Street Series 3 Episode 1 625,000 The Duchess 03/10/09 575,000 Dragons' Den Series 13 Episode 5 569,000 Britain's Spending Secrets Episode 1 532,000 Secrets of China Episode 1 514,000 Would I Lie to You? Series 9 Episode 2 512,000 Match of the Day 2015/ /08/15 498,000 New Tricks Series 12 Part One Episode 1 493,000 So Awkward Episode ,000 Are Our Kids Tough Enough? Episode 1 477,000 GBBO: An Extra Slice Series 2 Episode 1 452,000 Mrs Brown's Boys Series 2 Episode 4 443,000 Ill Manors 22/03/13 438,000 Earth's Natural Wonders: Living on the Edge Episode 1 419,000 Slide 13

14 BBC iplayer - top 20 radio episodes, ust 2015 The Ashes continued to deliver the most-requested episodes in ust, with Radio 4 comedy and drama making up the rest of the top 20. BBC iplayer Top 20 Radio episodes All Total requests per ep. BBC iplayer Top 20 Radio episodes most requested episode per series The Ashes TMS England v Australia - 4th Test, Day 1 442,000 The Ashes TMS England v Australia - 4th Test, Day 2 398,000 I'm Sorry I Haven't A Clue Series 63 Episode 5 165,000 I'm Sorry I Haven't A Clue Series 63 Episode 4 162,000 The Ashes TMS England v Australia - 5th Test, Day 1 150,000 I'm Sorry I Haven't A Clue Series 63 Episode 6 145,000 The Ashes TMS England v Australia - 5th Test, Day 2 138,000 The Now Show Series 46 Episode 6 137,000 The Unbelievable Truth Series 15 Episode 1 118,000 The Ashes TMS England v Australia - 4th Test, Day 3 112,000 The Archers 27/08/15 110,000 Dead Ringers Series 15 Episode 1 103,000 The Ashes TMS England v Australia - 5th Test, Day 3 100,000 The Now Show Series 46 Episode 5 99,000 I'm Sorry I Haven't A Clue Series 63 Episode 3 98,000 The Archers 17/08/15 98,000 The Archers 18/08/15 94,000 The Archers 11/08/15 89,000 The Archers 28/08/15 88,000 The Archers 16/08/15 88,000 Total requests per ep. The Ashes TMS England v Australia - 4th Test, Day 1 442,000 I'm Sorry I Haven't A Clue Series 63 Episode 5 165,000 The Now Show Series 46 Episode 6 137,000 The Unbelievable Truth Series 15 Episode 1 118,000 The Archers 27/08/15 110,000 Dead Ringers Series 15 Episode 1 103,000 Meet David Sedaris Series 5 Episode 2 87,000 5LS Premier League Football Man Utd v Tot 81,000 The Chris Evans Breakfast Show 21/08/15 81,000 Scott Mills Radio 1 Breakfast Show! 21/08/ ,000 The Radio 1 Breakfast Show with Nick Grimshaw 07/08/15 74,000 Ken Bruce 21/08/ ,000 The Archers Omnibus 09/08/15 70,000 Clare in the Community Series 10 Episode 5 62,000 Jeremy Vine 10/08/15 59,000 Steve Wright in the Afternoon 25/08/ ,000 In and Out of the Kitchen Series 4 Episode 1 56,000 Just a Minute Edinburgh Festival 24/08/ ,000 Baldi Series 1 Episode 1 56,000 Annie Mac's Friday Night Live from Ibiza! 31/07/ ,000 Slide 14

15 Note: each line has a very different scale (see peaks) 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 BBC iplayer use for TV online by time of day, ust 2015 The scale for each line on this graph is different traditional TV viewing is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak TV viewers BBC iplayer TV requests Internet users (any website) Internet peak 28.4 million TV peak 22.4 million BBC iplayer peak 567,000 Sources TV from BARB ust 2015, internet from Nielsen ch 2012, BBC iplayer from BBC istats ust see footnotes on final page for more detail Slide 15

16 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 Note: each line has a very different scale (see peaks) BBC iplayer use for radio online by time of day, ust 2015 The scale for each line on this graph is different traditional radio listening is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Radio peak 13.9 million BBC iplayer peak 119,000 Internet peak 28.4 million Radio listeners BBC iplayer requests for radio Internet users (any website) Sources radio from RAJAR Q2 2015, internet from Nielsen ch 2012, BBC iplayer from BBC istats ust see footnotes on final page for more detail Slide 16

17 57% 52% 52% 51% 52% 49% 43% 40% 39% 37% 46% 46% 39% 40% 39% 39% 35% 36% 44% 48% 49% 49% 48% 51% 19% 21% 22% 23% 19% 18% TV & iplayer Product: demographics of BBC iplayer users BBC iplayer usage is equally balanced between men and women, and the age profile has remained consistent across 2014 and % 100% 80% 60% 40% Women Men 80% 60% 40% % 20% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% Gender (latest 4 quarters) 50% 51% 51% 51% 50% 49% 49% 49% METHOD CHANGE IN % 60% Women 50% Men 100% 90% 80% 70% 40% 30% 20% 10% Age (latest 4 quarters) 20% 35% 45% 30% 35% 35% 36% 34% 34% 34% 31% 31% METHOD CHANGE IN % Users of BBC iplayer Home broadband users All TV viewers All Radio Listeners Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Data up to Q2 2015, RAJAR Q2 15 0% Slide 17 Users of BBC iplayer Home broadband users All TV viewers All Radio Listeners

18 Glossary Stream click to play instantly Download save to your device to play later. We cannot report on playback of downloads due to technical and data privacy restrictions Users a count of browsers accessing the online BBC iplayer service. So, please note: if someone has a different device at work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is the industry-standard way of counting users or visitors to websites Requests the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than clicks which can be repeated if the user does not see an immediate reaction on the website Catch-up / on-demand programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iplayer Live / simulcast streaming of live TV channels / radio stations on the website, at the same time as broadcast on traditional TV / radio stations Unique browsers A browser is a unique and valid identifier to measure the number of device profiles requesting digital content. Device profiles may include individual browser versions on a PC, mobile phone or internet enabled device. Any single device can use multiple browsers. Extra footnotes for slides showing data for time of day TV data BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations BBC iplayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen user numbers, aged 2+ based on internet population estimate of 38 million individuals Slide 18