CLOUD-BASED 360 VIDEO SERVICE

Transcription

1 SEOUL Oct.7, 2016 CLOUD-BASED 360 VIDEO SERVICE KyoBeom Lee / Entrix

2 CONTENTS Entrix : Corporate Overview STB Virtualization 360 Video Solution 2

3 ENTRIX : HISTORY 2010 Commenced with Cloud Streaming Technology Development (SK telecom SK planet in 11) ~ Launched Open-Beta Services for Cloud Streaming UI / App (SK broadband (May) / CJ HelloVision) Commercialized VOD UI for CJ HelloVision Commercialized VOD UI for D LIVE Equity spin-off of SK planet and established ENTRIX Co., Ltd. wholly owned subsidiary of SK telecom Commercialized Cloud Streaming App for D LIVE Commercialized VOD UI for SK Broadband Won public bidding with Jiangsu (Major Cable TV in China), preparing for commercialization PoC phase completed with Deutsche Telekom, preparing for Cross-Beta Testing Preparing Cloud UI Commercialization Project with Gehua (Major Cable TV in China) 3

4 REFERENCES CUSTOMER SUB. LAUNCH STB MODELS OFFERINGS 2.5 mil Feb Models Cloud UI on VOD, EPG, GNB for all Digital boxes 3 x UI renovation served & distinctive ARPU rise (~20%) Commercial Stage 1.5 mil Jun Models 1 mil (as of today) May Model Cloud UI on VOD, EPG, GNB for all Digital boxes 2 x UI renovation & positive customer satisfaction reported Cloud UI on VOD, EPG, GNB for Android box at first Jiangsu (China) - 2H Next-gen TV UI project enabled by Cloud technology, as a competitive edge against OTT, IPTV Beta-trial Stage and more - Q TBD Ongoing Feasibility Test of advanced UI on legacy box for potential launch at EU markets 4

5 CLOUD STREAMING SOLUTION Render UI/services on a cloud server and deliver it as either an image or a video stream that is decoded on the receiver device Cloud Platform Device Processing Unit Requests are Processed 4 Video Encoder Result is encoded to an image or a video and transferred Video 5 6 Decoder Result is displayed on screen (Device agonistic) Execution file is loaded 3 Wired/Wireless Network Processing Unit EXE File 2 Input delivered to the server through N/W User Input 1 User input received Storage 5

6 CLOUD UI / DOUBLE STREAM HEAD END SYSTEMS CLOUD STREAMING SYSTEM FULL BROWSER BACK OFFICE (JSON), XML PROXY / ADAPTATION SERVER WEB APP PARTIAL UPDATE CAPTURE ENCODING Broadcast Edge-QAM IP / Satellite Multicast Broadband Unicast Broadband DOCSIS Cloud UI (Image / Video) Cloud Apps (Game) Cloud Service Linear Video OVERLAY Remote Controller Event Support all devices including STB, HDMI Dongle, Tablet, Smart phone and HMD. Accommodate various application formats like HTML5(webGL), Flash, Android(TBD) etc. Independent from the Head-End system Applicable to all wired/wireless networks 6

7 COMPARISON OF LEGACY (L) VS CLOUD UI STREAMING (R) (0:45) 7

8 360 VIDEO ON TV VS HMD Family Remote Control Comfortable Sports, Concert, Tour, Education etc. Video, Interactive Video, Channel Service 360 Video Ad, PPV USER CONTROL ADV. CONTENT SERVICE B.M. Single Head tracking / Motion Immersive Game, Adult etc. Game, Interactive App, Video Hardware, Content Sales 8

9 360 VIDEO REQUIREMENTS Source VR Playback Video Decoding FOV Spherical Projection FoV Rendering Equirectangular VR Video +alpha) Tethered VR Headsets [ OCULUS ready PCs ] Desktop-class CPU/GPU power the VR experience [ 360 Live Camera ] NVIDIA GTX 970 or greater 8GB+ RAM Intel i or greater Mobile VR Headsets [ Gear VR & Galaxy S / Note Series ] Mobile SoC powers VR experience Exynos 8 Octa 8890 or Snapdragon 820 4GB+ RAM 9

10 CLOUD STREAMING-BASED 360 VIDEO Traditional 360 Video Cloud 360 Video ENTRIX CS Server 360 Omni-directional Video Field of View 4K Decoding Spherical Processing FoV Rendering Directional FoV Video 20~30Mbps Network 3~5Mbps Very high-profile STB 4K Decoding Spherical Processing FoV Rendering Directional FoV Video Low-profile STB 10

11 360 VIDEO DEMONSTRATION #1 (1:23) 11

12 360 VIDEO SERVICE ROADMAP 360 Phase 1 : Free Video On Demand Launch [360 World] App 360 World Splash Screen : without Ad. 360 Phase 2 : Video On Demand : 360 Video Advertising : 360 Video PPV Phase 3 : Live Event (Free, Paid) EXIT Phase 4 : Channel Service (Free, Paid) VOD Paid / Free 12

13 360 VIDEO PORTAL GAME LIFE / FUN KIDS / EDUCATION 360 VIDEO APP #1 APP #2 APP #3 APP #4 APP #5 APP #6 SO #A UI SET #1 APP #1 APP #2 APP #3 UI #1 Portal Admin. App. Registration UI/APP Management System SO #B UI SET #2 APP #4 APP #5 APP #6 APP PORTAL #1 SO #C UI SET #3 APP #2 APP #4 APP #6 Import existing 360 video apps 13

14 BUSINESS MODEL VR PLATFORM Live Broadcasting, Ch. SVC. Nvidia VR Daydream, Oculus etc. Commerce Sports Entertainment etc. Mobile Service VR SOLUTION PROVIDER Virtualization Solution Pay TV Service 360 Audio Live Stitching, Streaming Authoring Tool Domestic MVPDs Global MVPDs VR CONTENT PROVIDER 360 Advertising OTT Players 360 Photo / Video Computer Graphic Game etc. 360 in SNS 14

15 SOURCE: 15

16 NEW BUSINESS 360 Video Solution for Mobile SO or OTT Players 360 Video Multi-view, N-Screen Service Showcase the products, events Share adventure AD / ADDITIONAL INFO. Promote destinations 1 Enhance Video blogging 4 Showcase events Promote Short Films, M/V AD

17 360 VIDEO DEMONSTRATION #2 (1:13) 17

18 CLOUD-RENDERED VR / AR AS-IS TO-BE 18

19 SEOUL Oct.7, 2016 THANK YOU Contact: KyoBeom Lee / kb.lee@entrixco.com