Ultra-Broadband Forum September 2015 Madrid, Spain

Transcription

1 Ultra-Broadband Forum September 2015 Madrid, Spain

2 Beyond connectivity towards Video Life

3 Video Life brings new User Experience Voice life Internet-social life Video life User needs: Immersive experience Anytime, anywhere video Sharing & networking Connecting vertical services ~ ~ ~

4 Video will double Telco market size to ~2 Trillion, needs major consideration ~800 Billion USD ~1.2 Trillion USD Double market size of data era at ~$2 Trillion USD Video is a basic service to drive business growth 4K/8K immersive video User experience Cloud based, Zeta Grade Storage Voice Telephone IVR Data Internet surfing OTT application E-Commerce & Social Video Vertical Solutions Source: Ovum, Huawei analysis

5 Players in Video Life ecosystem must focus on User needs User needs in Video Life Immersive experience Anytime, Anywhere Video Sharing & Networking Connecting vertical services Manage change from PGC to P-UGC Satisfy fragmented user content demand & viewing behaviour Content owner/aggregator Satisfy ROADs experience Satisfy customer needs for vertical services Unified experience across multi-screens Service provider Faster access Zero waiting Zero delay High Video quality Network provider Video ecosystem ROADs experience: Real-time, On-demand, All online,,diy, and Social

6 Telco must be a Video service capability provider to deliver best experience of Video Life PGC maker UGC maker Content aggregator Vertical Service Service provider Key Elements for Video service capability provider Broadband CDN Platform Content/user analysis And Huawei is an end2end solution partner Video service across screens TV Pad Phone

7 1.Telcos are acquiring content with different approaches Collaboration Collaborate with 3rd party CPs Buy and In-house Production Buy Content Acquire SP with Content rights In-house Production

8 Huawei Digital in Cloud bridges Video ecosystem and Telco operators Partners Hr Video contents Games 500+ Other Apps Partners Global Service Access to operators Promotion in Telcos Billing & Payment Aggregation Distribution Digital Operation Monetization incloud Aggregation Operation Monetization Operators Aggregate global content Service Go-to-market Assets Monetization

9 2. Operator should build a Unified platform to address content, coverage & connectivity requirements for Video life Content+ Internet Content & Application Broadcast & VOD Content aggregation Social TV Coverage+ Internet Managed Network Unified Video platform Cable Network Wireless Network Connect+ Tablet Connect TV PC Mobile OTT STB IPTV STB Hybrid STB

10 supported by Big Data Analytics for better user experience and precise marketing Netflix decision Traditional operator decision Comprehensive data collection Able to mine user insight Data mining across all core processes Understand 4W1H Evaluate user experience Know customer Find Relevance Predict customer behavior and Target customer End2end across interaction Manage ecosystem Viewing Analytics (30M plays/day) User Preference (3M searches / day) Recommendation Analysis Viewer Audience and Content Ratings (4M ratings / day) Business decision VS Viewing Audience Measurement (Nielsen) Business decision 4W1H:who are watching, what are they watching, where are they from, why they watch, and How they watch (different screens, different network)

11 Huawei Video everywhere solution enable best User experience Best user experience: Huawei Video Everywhere solution Less than 2 times jitter/mosaic within 2 hours watching Viewing quality experience Best user experience User interaction experience Zapping time<1s Loading time<1s Single cloud platform Content Internet Managed Network Cable/Satellit e/terrestrial network discovery experience Video Everywhere Video Communication Everywhere Video Vertical App. Everywhere End2end 4K ready Recommendation engine

12 Huawei one-stop video care to improve operation efficiency 2hours Locate problems Maintenance improvement STB built-in probes External probes Playback monitoring probes PCF 7*24 visibly managing PoP One-stop video care Business improvement User behavior content data CP/SP User behavior analysis Content Search & Recommendation Metadata Information enhancement Choice of Video source ( price and quality ) Pay as u go bandwidth STB DSLAM/OLT Metro ER IP Core Center IPTV system subscriber user

13 3.Telco shall establish video experience-oriented network to maximize pipe value Video SP/CP 1 Telco 4 Consumer 2 Building video experience-oriented network to maximize pipe value 3 Video quality 480P 720P 1080P 4K time Bandwidth requirement 8M 4M 2M 30M time ARPU (RMB) time

14 fine tune network for best video experience Video-centric Experience Best video network improvement Convergent viewing architecture technology CDN quality based vmos solution experience IP Video ONT LTE OLT ER CR DC/ center CDN OTT Layer 3 CDN Layer 2 CDN vmos: Video Mean Opinion Score

15 Case study: Sichuan telecom Making Video a Basic service to beat competition Video subscriber reach 6M by 2015Q2 Broadband subscriber reach 7M by 2015Q2 Mobile market share increasing Reduce churn ratio with video package Unit: 10K subs % % K sub Unit: 10K subs % % Market share 到达份额 14% 12% New added market share 新增份额 19% 16% 18% 15% 22% 30% 2.5% ADSL 0.8% FTTH Monthly user churn rate 0.2% FTTH+ITV 年 12 月 13 年 12 月 14 年 12 月 15 年 12 月 年月 年 12 月 14 年 12 月 年 12 月 年 1 月 2013 年 1 月 2014 年 1 月 2015 年 1 月

16 012 strategy Service differentiation Internet-based thinking Driving Business growth Success factors of China Telecom Sichuan Network First Content Partnership Service Offering

17 Summary We are entering into a new Video life world enabled by technology, terminals, internet, & changing customer behavior Video market is sizable, and Telco can play a key role in the Video life ecosystem Key success factor for Video life services is delivering best user experience in a Customer fragmented world

18 Thank you Ultra-Broadband Forum 2015